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Work Background
Logicom DistributionCountry Manager - Oman
Jul. 2019Muscat, Masqaลฃ, Oman๐ฒ๐๐ ๐น๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐ โ
โ Spearheading Sales and Operations for Oman Entity, ensuring the attainment of the business annual revenue of USD 40+ Million to support the organization in the realization of the companyโs vision and achieve the business goals. โ Orchestrating diversified brand sales, meticulously planning inventory, and effectively managing Work On Stock (WOS) for each brand in the country. โ Scrutinizing and managing commercial and legal aspects for ensuring smooth business continuity, while reporting to the GM for the Middle East for maintaining transparency and accountability. โ Working closely with vendors' channel and category leads, such as Dell ISG, Cisco, Netapp & HPE, to successfully collaborate and work on large turn-key projects for respective brands. โ Facilitating Power Retailers on Boarding, Vendor Listing, and Contract finalization for HPI Consumer PL (Product Line), ensuring flawless execution and swift decision-making. โMonthly mapping and ordering for HP Consumer Series, managing the Return Merchandise Authorization (RMA) Service Level Agreement (SLA) for the efficient supply chain management. โ Managing channel recruitment for each brand, assessing credit risk and exposure and ensuring optimal credit and collection processes. โ Actively participating in bidding for Microsoft cloud (CSP) Request for Proposal (RFP) in 2020-21, leveraging past experience in winning bids for major brands like IBM & HPE in West Africa, while responsibly managing optimum Days Inventory Outstanding (DIO) & Days Sales Outstanding (DSO) for respective brands. โ Collaborating closely with key vendors' marketing teams, including Cisco, HP Ent, Adobe & Microsoft, on Quarterly MDF (Marketing Development Fund) plans and related implementation for exceptional brand promotion.
CDL Distribution FZEBusiness Head- Distribution
Mar. 2015 - Feb. 2018United Arab Emirates๐ฒ๐๐ ๐น๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐ โ
โ Envisioned and implemented the business development and expansion strategies for Distribution in the Middle East & West Africa regions with full P&L responsibility, ensuring optimal revenue and market share growth. โ Took full P&L responsibility for the region, managing a 30+ member regional team, and reporting to the senior management team based out of Dubai. Effectively managed and oversaw the distribution of multiple enterprise brands simultaneously, including HPE, DELL, LENOVO, MICROSOFT, and R&M across the UAE and West Africa. โ Developed and implemented channel strategies that drive growth through System Integrators (SI's) and Value-Added Resellers (VAR's), managed QBR processes, and worked collaboratively with the regional team. โ Fostered strong relationships with principal vendor organizations across the MEA region, driving cross-functional collaboration and key account management. Stayed abreast and reported on products, categories, innovation, market conditions, competitive activities, advertising and promotional trends. โ Represented the company at industry events, conferences, and forums, establishing the company's presence, and building partnerships to drive growth and enhance brand reputation.
MITSUMI DistributionBusiness Manager - VAD- Middle East & Africa
Apr. 2013 - Jan. 2015United Arab Emirates๐ฒ๐๐ ๐น๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐ โ
โ Developed and implemented the overall strategy and business plan for the Value Division in the UAE and Africa, ensuring alignment with the company's objectives and goals. โ Created a robust and effective channel network for various product lines across the Pan-African countries, leveraging in-country teams for key product lines, including HP Servers, HPN-Aruba, POLYCOM, IBM & Dell Enterprise to expand the reach of the company's products and services Managed and oversaw the day-to-day operations of the Value Division, including sales, marketing, product management, logistics, and customer service. โ Monitored and analyzed market trends, competitive landscape, and customer feedback to identify new business opportunities and ensure continuous improvement. โ Managed proof of concept (POC) projects for both channel partners and end-users, providing support and guidance to ensure successful implementation and adoption of new products and solutions. โ Conducted training sessions for team members and channel partners on knowledge/skill set enhancement, technical issues, and cost competitiveness awareness. โ Continuously assessed and improved operational efficiency, productivity, and effectiveness through process improvement initiatives, automation, and technology adoptio
Ingram Micro Gulf HP Product Manager - Server, Storage and Networking- Middle East
May. 2009 - Mar. 2013United Arab Emirates๐ฒ๐๐ ๐น๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐ โ
โ Established Channel network with in country focus across UAE & GCC for HP Server, Storage & Networking business.
โ Managing inventory in terms of ordering/Sell IN the right mix of HPE. โ Ensuring healthy Sales OUT with acceptable limits of WOS. (Weeks of Stock)
โ Successfully lead growth plan (Quarterly) for HP Enterprise biz for US$ 30 Million and delivering growth in successive quarters.
โ Built multi-tiered channel structure across the region focusing on SMB & VAR
โ Executed regional partner loyalty program driving channel penetration in to tier 2 and tier 3 channel
โ Extensive travel in the region for business development working closely with Sub-Distributors and channel partners
โ Regular interactions & network with senior level contacts in key channel partners and vendors for new business
Ingram Micro Gulf Senior Account Manager - HP Server Business-EG-UAE & GCC
May. 2009 - Jul. 2010United Arab Emirates๐ฒ๐๐ ๐น๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐ โ
โProspect new accounts, generate interest, for HP SERVER BUSINESS, develop and close new business to generate additional source of revenue for the company.
โSuccessfully implemented REG (Register, Enable, and Grow) strategy as GTM across the region.
โ Weekly Sales forecasting, Inventory planning and management for entire region.
โ Incentivize and on-board partners and channel partners across region.
โ Re-aligned business processes in the region to be more coherent while bringing in transparency
โ Hands on approach with the regional teams on business opportunities & challenges
โ Work with Vendor (OEM)product management team on new product development
โ Liaison closely with HQ Finance, Credit & Operations to find efficiency within the business
โ Bring synergy within regional teams, share best practices and lead implementation
โ Team appraisals and performance management
Redington Middle East and AfricaSales Manager - Value Business- HP SERVER & Storage
Oct. 2006 - May. 2009United Arab Emirates๐ฒ๐๐ ๐น๐๐๐๐๐๐๐๐๐๐๐๐๐๐๐ โ
โ Initiated UAE business for HP Server & Storage Business in Redington Gulf FZE
โ Stock Ordering and managing Vendor Rebate programs
โ Managed Commercial Business of HP (PSG,IPG & TSG) for corporate customers throughout UAE & GCC
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