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Work Background
Project Manager
ServiceRocketProject Manager
Jun. 2022 - Dec. 2022
Adjunct Professor of Innovation & Entrepreneurship
Universidad ORT UruguayAdjunct Professor of Innovation & Entrepreneurship
Jan. 2022Montevideo, UruguayAs an instructor in Innovation and Design Thinking at Universidad ORT Uruguay, I am dedicated to guiding students in understanding the concepts of innovation and the design thinking process. Through a hands-on approach, I facilitate learning experiences that empower students to apply these methodologies effectively in their mandatory final projects. Additionally, I provide instruction on various techniques and tools inherent to User-Centered Design (UCD), including user personas, interviews, surveys, and user journeys, among others. By equipping students with practical skills and knowledge, I aim to foster their creativity, problem-solving abilities, and adaptability in the rapidly evolving landscape of design and innovation. Key Responsibilities: Delivering engaging lectures and workshops on innovation and the design thinking process. Guiding students in applying design thinking methodologies to their mandatory final projects. Teaching techniques and tools essential to User-Centered Design (UCD), such as user personas, interviews, surveys, and user journeys. Providing personalized feedback and support to students to enhance their understanding and application of concepts. Fostering a collaborative and interactive learning environment that encourages creativity and critical thinking. Keeping abreast of emerging trends and best practices in innovation, design thinking, and UCD to continually enhance the educational experience for students.
UX Expert
Digital HenkaUX Expert
Jun. 2021Montevideo, UruguayAs a UX expert at Digital Henka, I play a pivotal role in facilitating and leading design thinking workshops aimed at bringing together diverse groups of individuals to address complex company challenges and drive digital transformations. I specialize in aligning teams from various departments and disciplines, ensuring that they work cohesively towards common goals and objectives. By leveraging my expertise in user-centered design methodologies, I guide teams through the process of ideation, prototyping, and testing to develop innovative solutions tailored to meet their specific needs. Through effective collaboration and communication, I help organizations unlock new opportunities and achieve successful digital initiatives. Key Responsibilities: Facilitating design thinking workshops to foster creativity, innovation, and alignment among cross-functional teams. Leading teams through the process of problem-solving and solution development, ensuring alignment with digital transformation objectives. Applying user-centered design principles to ensure that solutions are intuitive, user-friendly, and aligned with organizational goals. Collaborating closely with stakeholders to understand business objectives, user needs, and technological requirements. Utilizing prototyping and testing techniques to validate ideas, gather feedback, and iterate on designs. Providing guidance, mentorship, and training to team members to promote continuous learning and growth in digital transformation efforts.
Senior User Experience Designer
RetroAllySenior User Experience Designer
Oct. 2019 - Apr. 2023Montevideo, Uruguay
Design Thinking Consultant
H-MoveDesign Thinking Consultant
May. 2019 - Dec. 2019UruguayAs a Design Thinking consultant, I used Design Thinking methodology to probe, assess and evaluate behaviors of targeted groups of people and then translating that knowledge into meaningful information to inform and improve business processes for Roche pharmaceutic company.
UX head of Cyberbank digital platform
TechnisysUX head of Cyberbank digital platform
Dec. 2018 - May. 2019montevideo, Uruguay
Storytelling Consultant
H-MoveStorytelling Consultant
Aug. 2018 - Dec. 2019Montevideo, Uruguay
Design Thinking Consultant
H-MoveDesign Thinking Consultant
Aug. 2018 - Dec. 2019Montevideo, UruguayAs a Design Thinking consultant, I used Design Thinking methodology to probe, assess and evaluate behaviors of targeted groups of people and then translating that knowledge into meaningful information to inform and improve business processes for Louis Dreyfus company.
Product Owner
ViaSendo - A un clic del mundoProduct Owner
Aug. 2018 - Dec. 2018Montevideo, Uruguay
Senior UX Consultant
ViaSendo - A un clic del mundoSenior UX Consultant
Aug. 2018 - Dec. 2018Montevideo, uruguay
UX Consultant
the smoke machineUX Consultant
Aug. 2014RemoteAs the founder and UX consultant at the smoke machine, I have spent the past 10 years delivering comprehensive UX and UI design services, coaching, and mentoring to clients across various industries. Leveraging my expertise in user-centered design methodologies, I specialize in crafting diverse user experiences tailored to the unique needs of each client. My services extend beyond traditional boundaries, with a client portfolio spanning industries including entertainment, real estate, healthcare, marketing, sports, banking, and education. Key Offerings: UX and UI Design: Crafting intuitive and visually appealing digital experiences that prioritize user satisfaction and engagement. Coaching and Mentoring: Providing guidance and support to individuals and teams seeking to enhance their design skills and capabilities. Industry Expertise: Demonstrating versatility and adaptability in catering to the specific requirements of clients across a wide range of sectors. Remote Collaboration: Successfully managing projects remotely, ensuring seamless communication and collaboration with clients worldwide. Through the smoke machine, I am committed to driving innovation, fostering creativity, and delivering measurable results for my clients, empowering them to thrive in an increasingly competitive digital landscape.
Freelance UX/CX Consultant
the smoke machineFreelance UX/CX Consultant
Aug. 2014
UX Design Lead
UruITUX Design Lead
Jul. 2014 - May. 2018RemoteI provide direction and support to various UX teams, with a focus on user-centered design. Implemented agile principles in close coordination with developers, designers, and POs.
UX Design Consultant
Ingenious SoftworksUX Design Consultant
Jan. 2009RemoteIn this role, I define products and behavior designs based on in-depth user research and analysis.

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