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Work Background
Bluewater ResortsMarketing Communication Manager
Apr. 2024Cebu, Central Visayas, PhilippinesDevelop and implement marketing strategies that align to brand objectives, market trends and budget.
Oversee content creation for various platform including social media, website, newsletter, press releases and advertising.
Plan, execute and monitor marketing campaigns to ensure consistent brand visuals and content.
Lead digital marketing efforts, including social media, email marketing, and paid advertising. Track and analyze digital performance, adjusting strategies as needed.
Build, maintain, and organize press events including influencer partnership.
Lead, mentor and support the marketing communication team across all properties.
Careers @ AEON Credit Service (Philippines) Inc.Head of Marketing Communications
May. 2023 - Oct. 2023Philippines- Develop and implement marketing plan to lay out proper communication strategy to partners and customers.
- Promote and advertise company products and events through above and below the line medias
- Manages, plan and produce content for all comapany social media accounts.
- Monitor and manages marketing budget to track ROI for all marketing campaigns.
Careers @ AEON Credit Service (Philippines) Inc.Key Account Head
Mar. 2022 - Apr. 2024Cebu, Central Visayas, Philippines
Sea Olympus Marketing Inc. Digital Marketing Supervisor
Feb. 2021 - Feb. 2022Mandaue, Central Visayas, Philippines- Plans and execute social media content plan and supervise its execution with a team of graphic designers and content writer. - Monitor and analyze social media paid ads performance to develop better content strategies and topics. - Plans and execute influencer marketing to get optimum brand awareness through creative influencer content.
Prince Retail Group of CompaniesMarketing Manager
Jul. 2013 - May. 2014Cebu, Central Visayas, PhilippinesCreated a repeatable store opening marketing program that incorporated liaising with LGUs, store opening activities and events and new store awareness collaterals, applied in 3 new store openings - Developed and implemented a marketing plan that can be applied to all stores, depending on the store’s market category. - Initiated and implemented a consistent brand image throughout all store advertising and promotional materials.
Ramada Hotel & Suites AjmanMarketing Manager
Aug. 2009 - Nov. 2011United Arab EmiratesHandles the hotel's marketing, PR and events
Danat Jebel Dhanna ResortFood and Beverage Secretary
Oct. 2007 - Aug. 2009United Arab EmiratesF&B Administration, restaurant and banquet management.
Provide in-house support for hotel's marketing and event projects
Khor Landa Inc.Senior Graphic Designer
Dec. 2006 - Oct. 2007Senior Graphic DesignerPosition Level : Research and Development
Specialization : Arts/Creative/Graphics Design
Industry : accessory company based in France Research & Development Work Description: - Responsible in accomplishing seasonal catalogs
- Product photography and editing
- Internal graphic designing
Gesalem AdvertisingSenior Graphic Designer
Sep. 2005 - Dec. 2006Gesalem-Huang Bldg. Mandaue CebuSpecialization : Advertising/Media Planning/Graphic Design
Industry : Advertising / Marketing / Promotion / PR Work Description: - responsible for conceptualization and development of advertising materials
- responsible for product photography for advertising needs
- responsible for direct dealings with suppliers and clients to achieve the expected results
- assist the art and creative directors in conceptualizing and development of advertising promotions
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