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Work Background
Burville-Riley DesignCreative Director | Webflow Developer
Jan. 2000Sevenoaks, United KingdomExpertise in web design and brand development. Clients include BBC, Binary Eye, Coutts, Department for Education, Hachette, Hamlyn, Hodder Education, Microsoft, Pinewood Studios, Rising Stars, Riverhill Corporate Finance, Sanctuary Investments, Steve Norris and Waterstones. • Collaboration and excellent working relationships with C-suite, Product, Marketing and Editorial leadership, design professionals, and developers.
• Communicating concepts, designs and prototypes to business stakeholders.
• Managing workflow, defining the scope of work, meeting budgets and deadlines to deliver completed design to the highest standard. Brand identity and development:
• Qualitative research into markets, challenges and new opportunities.
• Creative brand design, developing design systems and building brand guidelines.
• Consistent implementation of brand strategy.
• Monitoring to ensure successful engagement.
• Reviewing, exploring and extending the brand. Webflow development and UX/UI:
• Defining project goals and objectives based on the target audience and their needs. • Structuring user stories through customer journey mapping and user flow.
• Utilising user scenarios to inform information architecture and wireframes.
• Producing prototypes and developing components and motion graphics to create intuitive user interface and seamless user experience.
• Usability, accessibility and seo testing.
• Product launch and ongoing support.
EgmontDesign Manager
Jul. 1995 - Jun. 2000London, United KingdomCreative design and brand management of the Mammoth, Methuen and Heinemann imprints during the sale period of Reed Children’s Books to Egmont. The work involved transforming the brand vision for fiction, design and development of new series, brand guidelines and series style guides, and marketing design. I was the brand guardian working collaboratively with design, editorial, production and marketing teams. Also, forming and maintaining external relationships with illustration agencies, freelance creatives and partners like the BBC. The list of fiction authors and series included Michael Morpurgo, Penelope Lively, Jenny Nimmo, Jamila Gavin, Enid Blyton series, Wind in the Willows, and Le Petit Prince.
Twelve Stars CommunicationsSenior Brand Designer
Nov. 1994 - Jul. 1995London, United KingdomCorporate identity design, brand development and design guidelines for global clients, including Pepsi Max, Cepsa, Wilkinson Sword and Argentaria Bank. Extensive responsibilities as Senior Designer involved the management of studio workflow; leading design projects in close collaboration with a part-time Creative Director; overseeing projects from sketch to launch and delivering creative design work to the highest standard.
Reed Consumer BooksDesigner
Jan. 1994 - Nov. 1994London, United KingdomGraphic and editorial design for Hamlyn and Mitchell Beazley imprints. Book covers and interiors of new and existing titles, from concept through to print ready files. As part of a team with a Commissioning Editor and Art Editor, delivered engaging creative design; sourced and art directed photographers and illustrators; organised photo shoots; managed the schedule of titles into production; met budgets and deadlines.
Condé Nast BritainDesigner
Oct. 1993 - Jan. 1994London, United KingdomAdvertising and advertorial graphic design for House & Gardens and Brides Magazines. Part of a multi-disciplinary team of fellow designers, copywriters and account managers to deliver stylish, influential content for global brands. Required a keen eye for detail, creative flair, excellent time management and self-organisation.
FMO Design ConsultantsDesigner
Oct. 1992 - Oct. 1993London, United KingdomBrand and corporate identity design for BT, Inmarsat, Lipha and Merck pharmaceuticals, Crawley Warren, NHS and Willis Coroon. Working closely with the partners to deliver creative design for Annual Reports and Accounts, brochures, advertising and marketing materials.
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