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Work Background
Beyond Booth ConsultingCo-Founder
Nov. 2024At Beyond-Booth Consulting, we help associations unlock the full potential of their exhibitor relationships. By transforming conference exhibitors into year-round corporate partners, we drive new revenue streams and build deeper connections for lasting impact. With targeted outreach, strategic upselling, and hands-on support, we make it easy for associations to maximize exhibitor engagement before, during, and beyond the booth.
JKM VenturesFounder
Dec. 2023• Provide strategic consulting services to member organizations, specializing in developing and executing sponsorship strategies to increase revenue from corporate partnerships
• Develop custom presentation templates and investor-focused decks for clients
• Audit paid Google campaigns to improve performance and efficiency, including enhanced ways to manage the paid ad program
AdlucentSenior Account Director
Oct. 2020 - Jul. 2023Acted as key member of the senior leadership team, leading strategic initiatives across the client services organization and managing executive level client relationships for a $5M book of business. Led a team of 18 employees with 3 direct reports, maintaining 100% retention of direct reports and 90% of the larger team from 2020 to 2023
• Exclusively worked with Enterprise-level accounts, with a 90% retention rate, delivering SEM and paid social media marketing campaigns for clients with annual budgets of $60-$280 million • Negotiated a 10% increase in fees for a top client, resulting in an additional $150,000 worth of revenue for the agency
• Created and delivered comprehensive quarterly business reviews to C-level executives, analyzing campaign performance, identifying growth opportunities and providing strategic recommendations
• Collaborated cross-functionally with sales, tech and product teams to identify and develop new client opportunities, resulting in tailored solutions that expanded service offerings and drove additional revenue streams
AdlucentAccount Director
Mar. 2019 - Oct. 2020Austin, Texas, United StatesLeads strategic initiatives across the client services organization. Responsible for managing a team of 15 Account Supervisors/Account Managers with a focus on client strategy, retention and identifying areas of opportunities and growth.
AdlucentAssociate Account Director
Sep. 2017 - Mar. 2019Austin, Texas AreaResponsible for key strategic accounts valued at $2.5M, spearheading organization-wide projects, and managing team of 10 Account Supervisors/Account Managers with a formal role on the leadership team. Directly accountable for client profitability and retention, utilization metrics of employees, and managing client escalations. Key successes include: - Facilitating three new marketing channel pilots with technical and product teams for a mid-tier client; efforts resulted in increasing client’s budget by 30% and moving from a mid-tier to a large-tier account. - Revising an escalation tracking process to provide executive team with clear understanding of client status. - Leading on-site client presentations to review industry best practices and Adlucent product innovations.
AdlucentSenior Account Supervisor
Feb. 2017 - Sep. 2017Austin, Texas AreaDirect team of six Paid Search Account Managers in delivering digital marketing campaigns for Fortune 500 companies with annual budgets of $750k to $10M. Act as a trusted advisor to C-level executives and develop integrated marketing strategies for paid search, eCommerce, direct mail, and other marketing channels. Achieved 86% client retention rate, have grown client budgets by 40%, and consistently increased client revenue by 10% year-over-year during three-year tenure at Adlucent. Held accountable for account performance, client retention rates, and revenue growth.
AdlucentSenior Client Manager
Apr. 2014 - Feb. 2017Austin, TXProvided oversight of strategy and communication for 12 accounts, including several enterprise level accounts. Held responsible for negotiating contracts, upselling new products, and resolving issues with C-level executives. Developed annual and holiday strategic plans to optimize performance.
IEG, LLCSenior Director
Sep. 2004 - Apr. 2014Directed 5-7 annual client engagements creating comprehensive sponsorship development plans for blue-chip cause and professional trade organizations. Client deliverables included creating tailored organization structures, job descriptions, sales strategies, evaluation models, and implementation tools. Designated by Department Manager as subject matter expert in multiple non-profit sectors, supporting IEG business development efforts and advancing market leadership. Tapped eight straight years for prominent speaking slot at IEG Annual Conference, a highly anticipated industry event that draws 1,200 marketing professionals
ESPN, INCCoordinator
Apr. 2004 - Aug. 2004Coordinator, Affiliate Sales and Marketing April 2004 - Aug. 2004 Executed marketing and promotional initiatives under the cable company's local market strategy
Staffed hospitality and promotional events at ESPN-affiliated annual conferences and the Great Outdoor Games
Newell RubbermaidField Marketing Representative
Jun. 2003 - Dec. 2003Managed accounts throughout a seven-store territory with $2.3 million in Rubbermaid products
Increased sales by 40% in the food storage category within the territory compared to the previous year
Sold in "dollar driver" items and built relationships with store and department management
Designed floor displays, planned promotional events, and implemented cross-merchandising to increase sales of Rubbermaid product lines
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