AdlucentSenior Account Director
Oct. 2020 - Jul. 2023Acted as key member of the senior leadership team, leading strategic initiatives across the client services organization and managing executive level client relationships for a $5M book of business. Led a team of 18 employees with 3 direct reports, maintaining 100% retention of direct reports and 90% of the larger team from 2020 to 2023
• Exclusively worked with Enterprise-level accounts, with a 90% retention rate, delivering SEM and paid social media marketing campaigns for clients with annual budgets of $60-$280 million • Negotiated a 10% increase in fees for a top client, resulting in an additional $150,000 worth of revenue for the agency
• Created and delivered comprehensive quarterly business reviews to C-level executives, analyzing campaign performance, identifying growth opportunities and providing strategic recommendations
• Collaborated cross-functionally with sales, tech and product teams to identify and develop new client opportunities, resulting in tailored solutions that expanded service offerings and drove additional revenue streams