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Work Background
Miller Marketing Group LLCCompany Owner
Feb. 2017 Texas
Miller Marketing Group Strategic Business Consultant
Feb. 2017
Gruene & Javelina Harley-DavidsonMarketing Director
Feb. 2015 - Jan. 2017New Braunfels, Tx & Boerne, TxDirect, implement and execute an integrated marketing communication strategy utilizing online & traditional marketing channels such as email marketing, social media, website and landing pages and digital advertising channels. Develop, build and maintain new/current relationships with customers inside each dealer assigned territory. Works cross-functionally with the management team to increase online & in-store lead generation..
Maintain marketing budgets, expenditures and provide summary reports to the General
Manager & Owners. Create & analyze weekly emails for customer segments. Create social content calendar, engage followers
Direct the website re-design, manage, and maintain the website Generate social media ads to increase brand awareness, lead generation and influence consumer spending habits.
Direct, implement and execute rebranding strategy for each dealership.
Develop and execute annual event marketing calendar; coordinate weekend & special events.
Gruene & Javelina Harley-DavidsonMarketing Manager
Feb. 2014 - Feb. 2015New Braunfels
Sac N Pac Convenience StoresSocial Media Administrator
Jun. 2011 - Jan. 2014San Marcos, TexasManaged the strategy and tactical elements for the Sac N Pac Customer Loyalty Rewards Program. Developed and executed the overall social media strategy for Sac N Pac Convenience Store Chain and Centerpoint Station brands; and ensured social media integrates with traditional marketing channels; measured & communicated results of social media and rewards programs executive team. NACS Industry speaker
TechNow Inc.Technical Training Advisor
Dec. 2009 - Jun. 2011Provide assistance to customers in developing IT training plans for their exact needs.
TechNow Inc.Executive Assistant
Jul. 2009 - Dec. 2009Provide assistance to Director of Operations such as: Certified Pearson Vue Test Administrator - Proctor Student Exams
Providing Instructors with contracts
Content Management
Research and Development
Marketing and Advertising through SEO
Email Marketing
Analytics
Design & Print
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