Mission HealthDirector of System-wide Brand Management, Government and Community Relations
Feb. 2013 - Sep. 2015Asheville, North Carolina• Promoted from Senior Marketing and Public Relations Liaison. • Oversaw the corporate identity and brand consistency for Mission Health’s 6 hospitals, post-acute care and long-term acute care providers, and numerous outpatient and surgery centers. • Managed the development and execution of all marketing and promotional aspects for Mission’s Corporate Identity and Branding, Mission My Care Plus, PSA Contracted Practices, Mission re:Design, and Mission Center for Innovation. • Served as the liaison to multiple agencies in the creative development and implementation of advertising campaigns, including television, radio, print, outdoor, trade and alternative media. • Developed relationships with county officials and Chambers of Commerce executives from 12 regional counties in Mission Health’s service area. • Led project teams to plan and manage corporate events including national conference, press conferences, award ceremonies, and grand openings. • Led a team of nationally recognized partners to coordinate the inaugural H2T Conference in 2014, which had nearly 180 attendees from around the country, 50 percent of whom were C-Suite professionals. • Planned and executed two Mission My Care Plus grand openings and developed the marketing and communications plans for a third Mission My Care Plus grand opening