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Work Background
In Women's HealthMember
Feb. 2025
212 CommunicationsMedia Strategist
Aug. 2024 - Jan. 2025Washington DC-Baltimore Area212 is a collective of agency and brand veterans and former journalists dedicated to our craft and driving clients' stories forward. And we do it without the big PR agency layers. We specialize in strategic planning, content creation, thought leadership, media relations, and campaign ideation. Our experience spans newsrooms, Fortune 500 companies, and global agencies. We help companies advancing their industries, building up their people, and giving back to their communities to be seen, heard and understood.
LERA HealthHead of Brand & Partnerships
Mar. 2024United StatesFunctional medicine has historically been very niche and narrowly accessible. Backed by some of the country's top experts and proprietary AI technology, LERA Health is changing that. LERA places the proven, transformational power of functional medicine in the palm of women's hands. Imagine a user's manual on your body and only your body, with accountability measures, support, community, education, and access to one-on-one help... all wrapped up into an app that feels more like a personal assistant. I am one of a team of advisors working hand-in-hand with the co-founders, and product and design teams to bring LERA to critical audiences and engage partners who believe in our mission.
AEAISExecutive Director
Jan. 2024United StatesExpected or not, the end of an athletic career can be startling. There is evidence that for many athletes (in some sports, the majority of athletes) unpreparedness for the transition from active to alum has serious impacts on their financial stability, career path, health, relationships, self-image, and susceptibility to substance abuse and/ or addiction. AEAIS brings objective and timely insight to leaders in policy and industry to develop and improve the systems, products, and services needed to support athletes' overall well-being beyond sport. As a 501(c) that operates independently from leagues, we focus exclusively on the outcomes of transition on athletes as humans and individuals.
The PostFounding Member
Sep. 2023
Indigo PhysiotherapyBrand & Public Relations
Jun. 2022 - Aug. 2024United StatesRoughly 1 in 3 women and 1 in 10 men in the U.S. will experience pelvic health issues or disorders in their lifetime. Founded out of a single rented room in Roland Park in 2016, Indigo was and still is the first and only practice of its kind. A boutique concept decidedly focused on pelvic health, Indigo has grown to 7 beautiful locations (and counting) in Maryland and Virginia. In addition to prenatal and postpartum clients, Indigo treats endometriosis, perimenopause, menopause, sexual dysfunction, chronic pelvic pain, incontinence, and a range of other conditions linked to pelvic health. I work alongside the Founder & Chief Medical Officer as well as the CEO to strategically develop the Indigo brand to drive growth and market entry.
AmeliaBrand Strategist & Advisor
Mar. 2022Washington DC-Baltimore AreaI help build brands that make a difference. I develop brand strategies and architectural roadmaps for early-stage digital health, wellness, and fitness startups.
14 WestDirector, Communications
Feb. 2016 - Mar. 2022Baltimore, Maryland Area
Rancho SantanaBrand Marketing & Media
Feb. 2014 - Mar. 2022Rancho Santana, NicaraguaDeveloped the brand within Nicaragua’s first and iconic lifestyle resort and luxury residential property. Lead the brand development and launch of The Inn at Rancho Santana, The Spa in el Bosque, and The Residences, and drove meaningful PR results including global recognition such as Travel + Leisure’s Top Hotels in the World among many others.
14 WestDirector, Communications
May. 2012 - Mar. 2022Mount Vernon, Baltimore, MDInternal Communications, Community and Media Relations, Brand, and Content Marketing.
Morgans Hotel GroupManager of Public Relations
Oct. 2009 - May. 2012Greater New York City AreaManaged the strategy and work of multiple internal team members and agencies driving the impact of iconic lifestyle hospitality brands including Delano, Mondrian, The Shore Club, Sanderson, and Clift.
Morgans Hotel GroupExecutive Assistant to CMO
Jul. 2008 - Oct. 2009Greater New York City Area
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