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Work Background
imreSenior Director of Media
Apr. 2023 - Dec. 2023
imreFreelance, Associate Media Director
Mar. 2023 - Apr. 2023
Basis TechnologiesDirector, Client & Media Services
Jul. 2019 - Feb. 2023• Subject Matter Expert for pharmaceutical vertical; Provided thought leadership and guidance on strategy and execution of pharmaceutical and health campaigns (HCP/DTC) to clients and internal teams across 11 offices.
• Provided mentorship, career development guidance and account support for a team of four media strategists and three associates as they executed media recommendations for 13+ active clients across verticals like pharmaceuticals, rare diseases, healthcare, travel, home/décor, arts & entertainment, and more.
• Attended and lead meetings for high-budget clients and new business prospects and reviewed company capabilities, media recommendations, research, budget guidance, and general campaign management questions.
• Worked with tech/product and data teams to create a new solution for the company that enables the ability to target and report out at a National Provider Identifier (NPI) level within Basis Platform.
• Built strong client relationships and maintained them year over year, ensuring a high client retention rate and level of service.
• Created content and hosted weekly education sessions for client teams to expand their knowledge on industry trends, paid social and search strategies, optimizations and pixeling strategies for effective campaign measurement.
Basis TechnologiesSenior Digital Media Specialist
Aug. 2018 - Jul. 2019New York, NYI acted as subject matter expert for pharmaceutical advertising, providing insights and guidance on strategy and execution of pharma campaigns (HCP and Consumer audiences) for teams across all Centro offices. I executed site direct, social, search and programmatic media buys and ensured media strategy was aligned to KPIs to drive optimal campaign performance for 11 active clients. I provided mentoring and guidance to Digital Media Associates, two Digital Media Interns and Digital Media Strategists, and work alongside an internal cross-functional team of campaign ads ops specialists, campaign performance analysts, and search and social specialists. Additionally, I operated with a solutions-oriented approach and a high degree of client servicing, ensuring high levels of campaign performance, client satisfaction, and retention are delivered, while working hand-in-hand with their Manager and Client Development team members.
Basis TechnologiesDigital Media Specialist
Sep. 2016 - Aug. 2018New York, NYI was responsible for the stewardship of a media plan from concept to cash. I developed comprehensive media plans across different mediums (Mobile, Video, Display, Social, Native etc.) that align with client’s marketing objectives. Part of my role was to assemble site consideration set and make recommendations on how to best allocate advertising budgets; utilizing media research tools, Centro’s proprietary tools, and industry/market knowledge. I also developed and issued RFPs to publisher partners; gather and analyze proposals to determine the best media selections, negotiate rates & positioning as required. I then created final media recommendations and provided Account Leads with detailed rationale that supports planning decisions and often accompanied Account Leads on external meetings and presentations whenever applicable.
WavemakerIntegrated Media Planner
Oct. 2015 - Sep. 2016New York, NYI worked closely with my supervisor to prepare, implement and manage digital and local media plans, creating and presenting partner recommendation decks for new and existing media initiatives. I facilitated effective budget management and client billing process, acting as liaison between implementation teams to ensure timelines are met and deliverables align with plan strategies. I also managed and oversaw the responsibilities of two account assistants
WavemakerAssistant Media Planner
Sep. 2014 - Oct. 2015Greater New York City AreaI assisted and supported the media planning team on several prestigious accounts. I strengthened and maintained relationships with premium clients and partners as well as creating and continuously updating templates for reports, billing and media recommendations. I built and managed partner RFP processes, researched and analyzed media habits and lifestyles of target audiences with market research tools like Kantar, ComScore and Gfk MRI. Part of my role was also to analyze performance of partners in weekly and monthly reporting formats for client review.
NBCUniversal Media, LLCAdvertising Sales Intern
Jan. 2014 - May. 2014New York, NYI assisted and supported advertising sales department in daily operations. Part of my role was to research and summarize high rated programs, accompanying promotional priorities, and celebrities for future advertising strategies. Additionally, I synthesized client biographies to prepare company executives for upcoming event coverage and networking. I created a promotional timing schedule based on competitor networks to compare and improve company’s own property endorsement. My daily tasks included compiling clipped enhancement footage and screenshots for client annual review and providing general administrative support including word processing, editing, and office organization.
Bayberry Property Management & LeasingAdministrative Assistant
Apr. 2013 - Sep. 2013Fairfield, CT
Bayberry Property ManagementMarketing Intern
May. 2011 - Sep. 2011Fairfield, CT• Created promotional advertising materials to promote services provided by the company
• Researched new and potential properties and clients for future collaboration and networking
• Used social media and business sites to promote the company and provide old and new clients with easy access to business and contact information
Endicott College Men’s Ice Hockey TeamManager
Nov. 2010 - Mar. 2012• Managed the time clock and intercessional entertainment at home games
• Dealt with team paperwork including game sheets, plus/minus as well as score sheets
• Organized team jerseys and gear for home and away games
Yumnuts NaturalsBrand Ambassador Intern
May. 2010 - Aug. 2010Norwalk, CT• Used Social Media sites to promote the business and product as well as maintain customer relations and communication
• Organized and worked product demonstrations, representing and promoting the company and product around the state of Connecticut and New York
• Researched potential clients and sales partners for future networking and collaboration
• Designed a series of promotional items to distribute at product demonstrations
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