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Work Background
MC2Account Manager
Sep. 2023Managing strategic communications, PR, and marketing campaigns for a diverse portfolio of clients, including the British Business Bank, Teesside University, and UAP Ltd. Developing compelling content, securing media coverage, and driving engagement to support business growth and brand positioning.
MC2Senior Account Executive
Sep. 2022 - Oct. 2023
AKAR PrintCopywriter
Jan. 2021 - Mar. 2021SingaporeDeveloped compelling website copy, marketing materials, and advertorial content for AKAR Print, ensuring clear messaging and audience engagement.
Magnus Legal TechnologyMarketing Communications Consultant
Jul. 2020 - Jun. 2022London, United KingdomExecuted marketing, PR, and communication strategies to enhance Magnus Legal Technology’s brand presence and secure high-profile media and event opportunities for its founder.
LinklatersPathfinder Scheme
May. 2020 - Sep. 2020London, United KingdomCompleted the Pathfinder Scheme internship at Linklaters, gaining hands-on experience in commercial law, legal research, and case analysis while developing a strong understanding of the firm’s practice areas and approach.
Al-HidayahSocial Media Manager
Dec. 2019 - Apr. 2020Managed social media platforms, including Facebook, Twitter, and Instagram, to enhance Al-Hidayah’s online presence. Developed and implemented strategic campaigns to increase engagement and reach. Researched, liaised with, and secured high-profile international speakers. Created compelling social media content and graphics using Canva.
Minhaj-ul-Quran International (MQI)Social and Digital Media Manager
Jul. 2019 - Jun. 2020Manchester, United Kingdom · RemoteAs Social and Digital Media Manager at Minhaj Publications, I played a key role in shaping the online presence and accessibility of our publications. I crafted compelling copy for product landing pages, author biographies, and book blurbs—most notably for Divine Oneness, a deep exploration of theology: divine-oneness.co.uk. Beyond writing, I developed social media graphics, video animation storyboards, and lead growth into South East Asian bookstores. I also proofread and quality-checked e-books, voiced audiobook recordings, and established pricing structures for stockists globally. Bringing together creativity and strategy, my work helped elevate Minhaj Publications’ reach and engagement across digital platforms.
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