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Westchester County Board of Legislators Director of Communications
Oct. 2023 - Oct. 2024White Plains, New York, United StatesLed and managed a media team of four, overseeing all media relations, public relations, marketing, crisis communication, special events, social media, brand management, video production, strategic communication, internal communications, graphic design, and executive communication for the Westchester County Board of Legislators. ✅ Developed and executed the "Westchester Watch" digital branding strategy, ensuring residents stayed informed on key legislative updates.
✅ Tripled social media following in just 3 months, driving greater civic engagement.
✅ Boosted e-newsletter open rates from 11% to 51% across all 17 districts within 2 months, significantly enhancing direct communication with constituents.
Evolution ContentFounder & CEO
Mar. 2022New York, New York, United StatesEvolution Content is a New York-based content agency and technology company dedicated to helping underrepresented businesses share their unique brand stories. Through tailored content strategies and documentary-style storytelling, we empower organizations to connect authentically with their audiences. What sets Evolution Content apart is our 20 years of expertise in producing high-impact content and go-to-market strategies across both linear and digital platforms. We’ve worked in a diverse range of industries, including entertainment, education, politics, sports, real estate, lifestyle, retail, and technology.
Strategic Education, IncDirector, Programs and Operations, University Partnerships
Nov. 2020 - Jan. 2022✅ Analyzed the higher education market to strategically position products, refine brand messaging, and define scalable partnership licensing and delivery models for digital course content.
🔹 Result: Quadrupled revenue for Sophia Learning from 2020 to 2021. ✅ Won and successfully delivered a $200K RFP for the United Negro College Fund, strengthening and expanding the partnership.
✅ Sourced, evaluated, negotiated, and implemented partnership deals across 37 HBCU accounts to train 200 faculty members on learning management systems, while driving growth and engagement.
✅ Collaborated with leadership and PR teams to develop thought leadership content and secure media coverage.
Girls In Tech New YorkManaging Director
Jun. 2020 - Jul. 2023New York, New York, United StatesGirls in Tech is a global nonprofit committed to empowering, educating, and engaging women in the tech industry. ✅ Recruited, managed, and led the NYC Advisory Board, driving strategic initiatives and community growth.
✅ Mentored volunteers and members, fostering professional development and engagement.
✅ Developed and strengthened corporate partnerships to expand program reach and funding.
✅ Produced high-impact events to educate and connect women in tech.
✅ Managed financials, ensuring sustainability and efficient resource allocation.
✅ Tracked and reported key performance metrics to HQ, aligning local efforts with global objectives.
Strategic Education, IncDigital Strategy Director, SEI Studios
Jul. 2019 - Nov. 2020New York, NY
Strategic Education, IncCasting Director
Mar. 2019 - Jul. 2019
Strategic Education, IncSenior Producer
Jul. 2016 - Mar. 2019Greater New York City AreaAs a founding team member, played a key role in shaping this innovative, story-driven learning model. Spearheaded efforts and was actively involved in negotiations to secure celebrity talent, successfully bringing Queen Latifah, Omar Epps, and Chamique Holdsclaw into narratives that helped drive $20M in net new revenue in the first year.
RedShoe EnterprisesFounder / CEO
Sep. 2010 - Jun. 2016New York, New York, United StatesI have developed, pitched, produced, directed, and written programming for renowned networks like BBC, Discovery Channel, 60 Minutes, Food Network, National Geographic, AMC, CBS, MTV, VH1, and collaborated with major brands such as HMH Publishing, Disney, Google, Lego, Urban Outfitters, and NY Fashion Week.
NBCUniversal, Inc.Producer
Jan. 2009 - Dec. 2010Greater New York City AreaProduced, wrote, shot, edited, and researched stories for NBC, MSNBC, Weather Channel, Discovery Channel, and other major cable networks. Managed end-to-end project workflows from research through to air, overseeing pre-production, production, and post-production. Collaborated closely with legal, standards, and other departments to ensure programming accuracy and relevance, while also organizing client deliverables such as footage reports, music cue sheets, and license agreements.
HBOAssociate Producer
Jan. 2007 - Dec. 2008Greater New York City AreaInside the NFL: Associate Producer for pre-produced documentary segments, collaborating in the studio with on-camera talent on this multiple EMMY Award-winning series.
National Geographic ChannelAssociate Producer
Jan. 2004 - Dec. 2007Washington D.C. Metro AreaCREDITS Undercover Titanic with Bob Ballard
Lockdown: First Timers
Inside: Carnaval, Rio
Lake of a Thousand Caiman
Nefertiti
Gabon Conservation Film
National Geographic Mission Film
Gospel of Judas – EMMY Award-winning film (Post-Production Coordinator) Post-Production Coordinator Repackaged U.S. programming for international audiences, ensuring content alignment with regional standards. Coordinated post-production sessions, overseeing timelines and resources.
Delivered master tapes to international distribution hubs, ensuring seamless global distribution.
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