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Work Background
pHat Bottom LabsStrategic Advisor
Feb. 2020Silvis, Illinois, United StatesProvided tactical guidance to design the company’s go-to-market strategy, along with developing corporate culture and talent acquisition roadmap. Built out the forecast and entire financial process for the company. Established the entire sales and marketing strategy and implemented it in 2021. Report to the managing members. Established distribution and wholesale partnerships. Advised on a pivot from mass producing for farmers to creating and marketing products.
Mass InteractAdvisor
Aug. 2015Schaumburg, Illinois, United StatesSteered conception of go-to-market strategy while cultivating corporate culture and designing a talent acquisition roadmap for growth. Played a key role in growing the organization from two employees to a full-time staff of 17. Managed concept and development of a subscription-based software platform to host virtual tours for college campuses.
▪ Fostered $7 million annual revenue growth from $0 in six years by advising the CEO on the go-to-market strategy and sales process.
▪ Nurtured a 75% surge in overall profitability by leading the transition to virtual tours for colleges during the COVID-19 pandemic.
▪ Generated $350,000 in ARR from 2020 to 2022 Q1 by launching a unique app that calculated the time to travel from dorms to classes by forging a relationship with an offshore development team to create a platform that merged virtual tours with way-finding.
CardleyCo-Founder Strategic Advisor
Oct. 2012 - Jun. 2015Chicago, Illinois, United StatesSet out to develop a credit card software that put a consumer’s credit, branded, debit, store-specific, gift, and loyalty cards onto one card, the E-wallet. The software would use the card that maximized the programs available on those cards. Worked with the co-founder to conceptualize our product. Hired a CTO and a remote team of four developers in India. Worked with the CMO to create the logo, brand, mission, vision, and values.
▪ Raised $950,000 in seed funding. Successfully completed the prototype, but unfortunately, competing E-wallets that raised more initial funding flooded the marketplace and closed the business.
Tidal CommerceCEO and Founder
Mar. 2010Greater Chicago AreaProvide daily leadership for all aspects of operations involving the conception and execution of the business plan and corporate vision. Established and continually refined organizational culture, empowering and evolving employees into key contributors to the business’s ultimate success. Expanded the team from four employees to a staff of 96, guiding rapid growth through two acquisitions. Created mobile and tablet-based terminals, point of sale (POS) systems, sales dashboards, and an e-commerce gateway. Devise and introduce scalable, efficient strategies to drive growth. Lead the executive team of eight department heads and key stakeholders. Managed a $20 million annual budget and reported to the board of directors.
▪ Generated $65 million, including $22 million in FY2021 revenue, by developing a marketing strategy and building the team.
▪ Delivered $2.5 million in NET revenue in FY2021 by building out the sales team and executing a successful acquisition.
▪ Saved $2 million from 2012 to 2021 and $300,000 in FY2021 by outsourcing 24/7 technical support to a US-based company. ▪ Sustained revenue in FY2020 without losing a single team member by managing the company through the COVID pandemic.
▪ Increased ARR 25% annually after releasing the Atlas SaaS platform for financial institutions. ▪ Generated 50% of the total annual revenue by building an alliance program with 74 partners through marketing and networking.
▪ Cultivated $2.4 million in revenue from 2019 to 2021 by signing long-term contracts for the Atlas SaaS platform with 23 banks or credit unions with two to 50 branch offices.
▪ Earned the Model Workplace Award in 2017 from the Oak Brook Chamber of Commerce.
Premier Interactive SolutionsFounder and Chief Executive Officer
Aug. 2003 - Mar. 2010Oak Brook, Illinois, United StatesBuilt a best-in-class payments company with an industry-leading customer support team and pioneered the service of helping merchants respond to disputes. Directed all aspects of daily operations involving the development of a business plan and company vision. Established and continuously refined the organizational culture to empower individual members to become integral contributors to business success. Recruited talent and grew the staff from one to 16. Guided rapid growth culminating in a successful $10 million sale of the portfolio. Built and maintained strategic partnerships with the card brands and leading payments platforms.
▪ Attained $560 million in merchant processing volume by 2010. ▪ Built a 750-business customer base from SMBs to large corporate clients nationwide.
▪ Achieved a 20% margin from streamlining operations and negotiating competitive pricing with platforms.
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