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Work Background
MUSAContributing Member
Jan. 2022MexicoMUSA is the newest in Design Hotel’s boutique, ocean-front properties located on 250-acres in Guerrero, Mexico. With a focus on high design, regenerative planning and creative connections, this forward-thinking concept is redefining travel and community. -Contributing Member consulting on the Spa + Wellness concepts, and working to develop a roster of diverse programming that highlights MUSA’s unique vision.
Laura ConstanceFounder
Aug. 2021Mexico, Mexico CityCreative Strategy & Brand Consulting:
Practical solutions for sensory, story-driven brands.
I help founders, teams, and organizations bring creative ideas to life—with clarity, purpose, and a strong point of view. My work spans brand strategy, experience design, and creative production across wellness, hospitality, music, and the arts.
With over 15 years of experience building brands, launching IP, and leading multi-disciplinary teams, I bring both vision and execution. I’ve developed programs and campaigns tied to cultural and marquee moments—translating big ideas into thoughtful, well-executed experiences that resonate with audiences and drive value.
Whether you're starting from scratch or refining what already exists, I focus on creating systems, stories, and experiences that feel intentional and connect with people.
Services:
Brand strategy & positioning
Narrative development & voice
Sensory experience design (sound, scent, product, space)
Product and concept development
Hospitality and wellness programming
Creative direction & production oversight
Fractional CMO or creative lead support
Founder advisory and brand consulting
Who I Work With:
Wellness and hospitality brands
Creatives and startups in music, art, or cultural spaces
Founders building experience-based products or services
Teams that need clear direction and creative leadership
Ecliptic Co-Founder
Aug. 2021 - Jul. 2023Los Angeles and Mexico CityEcliptic is a creative studio lending itself to culture based experiences and projects with offices and spaces in LA and CDMX. Ecliptic, Mexico City City is a space setting the backdrop for artistic endeavors, meaningful gatherings, and unique happenings. This dynamic setting presents a rotating roster of expansive programming and stimulating sensory delights. For over 15 years, co-founders Laura Gavin and Sarah Hooper have curated programs around culturally relevant moments, developed IPs, launched brands, and created immersive experiences in and around music, the arts, and hospitality spaces. Each has built and run top creative agencies in NY and LA working on global projects. However, their interests lie with the artists, dreamers and creators. Featured recent projects include: Mokibaby @ Art Basel, The Yeah Yeah Yeahs Corona Capital After-Party, LIONSGATE+ CDMX Launch, Pia Riverola’s Flechazo Book Launch + Exhibition (in partnership with Homecoming Gallery), and Amazon Prime Video’s DEI Strategic Initiatives + Programming Development.
Den Mother WellnessCo-Founding Investor + Head of Partnerships
May. 2021Venice, CADen Mother is a healing house - your neighborhood wellness retreat offering services including acupuncture, bodywork and sauna/cold plunge. Brand Development -Co-creation of Business plan with Founders including goals, strategies, market research, financial projections and operational approach
-Co-creator in the development of core concept including: Brand ID (naming, brand ID, tone of voice), customer experience including services and pricing structure, defining the layout and membership modeling.
-Recommend, vet, negotiate with and secure brand development contractors (visual and tonal ID, web developer, social and press)
-Manage work streams for confirmed Brand Tone team on strategy and execution to ensure the brand is developed with a strong foundation for growth and expansion on a national level
-Manage application of verbal and visual brand ID to marketing materials (i.e., website, patient intake, social, merchandising, etc) Marketing Strategy & Execution
Oversight of key to-market strategy and launch planning including: -Development of to-market press, social, marketing and influencer strategies
-Oversight of influencer seeding and programming
-Project management of launch including partner/vendor, timeline, and budget management Post-Launch -Strategic development of initial post-launch marketing initiatives
-Oversight of marketing, press and social efforts
-Development of special events materials and packages -Oversight of partner + influencer programming and special events
-Develop and implement strategic partnerships (retail, social, influencer, press)
-Identify external opportunities that establish the brand and our lead practitioner as experts in the industry
-Support in the conceptual development, infrastructure / process / staffing needs, and launch of F&B concept, California Izakaya -Advisor to Co-founders on key decision making as the business and market evolves
MKG - Experiential MarketingPresident, MKG West
Sep. 2019 - Jan. 2021Greater Los Angeles AreaLead day-to-day operations of West coast
Define and develop the agency’s business strategy and vision
Plan, develop and implement strategies for increasing revenue and profitability Manage internal resources and approve agency and departmental operational procedures, policies and standards
Identify relevant strategic partnerships that benefit the agency
Expert understanding of the integrated marketing landscape Co-led the post-acquisition integration of processes alongside holding company
Co-led the repositioning and restructuring of the agency through the challenging landscape of COVID 19
MKG - Experiential MarketingExec Director, Integrated Production
Nov. 2015 - Sep. 2019Los Angeles, CAAs Director of Production I manage all aspects of MKG West’s execution, as well as production departmental growth. I've built and lead a growing department, oversee all active projects, and support the MKG West team in responding to new business opportunities. Providing thought leadership across both offices, and representing the ultimate in quality to our clients. Responsibilities include, but not limited to: I
Provide leadership, direction, and guidance to the Integrated Production team Inspire and lead the production team to manage and execute creative, results-driven programs that meet client objectives and deliver against campaign KPIs Collaborate with business development, creative, and account teams to ideate, strategize and find production solutions across a range of Integrated projects Attend in person pitch and capabilities presentations as needed Ensure revenue goals and individual project profitability goals are met. Assess projects to determine staff resource requirements and manage full-time and freelance team utilization and workflows Liaise with Senior Leadership to develop strategic departmental plans that promote profitable growth and efficient operations of the company Act as a Leadership representative of the company in the marketplace
Maintain regular weekly meetings with individual team members and department Oversee processes & resources for the department, in conjunction with Senior Producers from the team Recruit, interview, negotiate terms, hire, onboard, manage, and off board all full time and freelance production employees
PEOPLE Magazine | PEOPLE.comAssociate Director, Integrated Marketing
Mar. 2012 - Mar. 2013New York, NY• Collaborated with sales, sales planning, strategic research, and event marketing departments to develop custom integrated programs across print, digital, tablet, mobile, social, event, and retail platforms
• Worked closely with client and agency contacts to execute custom programs, managing on average $10MM of annual company revenue. Clients include: Pepsi Co, Coca-Cola, GNC, Bausch+Lomb, Botox, Colgate, etc.
• Managed successful entertainment partnerships (e.g., Television Academy/Emmys) ensuring all deliverables were met
• Coordinated with third party creative vendors to develop custom units and microsites for advertiser promotions
• Liaised with sales planning on media plan generation to meet advertiser objectives and maximize ROI
• Supported the Integrated Marketing Director in the development of category specific strategies including competitive landscape and sales opportunities thus driving company revenue
• Oversaw and managed Integrated Marketing Associates
InStyleAssociate Director, Event Marketing
May. 2008 - Jul. 2012New York, NY• Collaborate with Sales and Integrated Marketing departments to conceptualize custom ideas and multi media programs designed to meet advertiser’s goals
• Develop, present and execute added value opportunities and custom activations for top advertisers • Prepare and manage budgets and timelines for custom programs, special events, and signature Red Carpet weekends
• Seamlessly integrate Time Inc. and advertiser brands at live events. Advertisers include: L’Oréal Paris, smartwater, Canon, Verizon, Acura, and Nautica • Review and negotiate contracts, ensuring all agreements meet Time Inc. legal requirements
• Communicate regularly with agencies and clients to ensure advertiser satisfaction • Manage Event Marketing Associate and interns on a project basis pre-event and on-site
• Partner and work effectively with Time Inc. senior management while building and maintaining strong relationships with top advertiser executives • Produce and execute Red Carpet weekends including Golden Globe Awards, Screen Actors Guild Awards, Grammy Awards, Emmy Awards, Academy Awards, Sundance Film Festival, ESSENCE Music Festival, Black Women in Hollywood, and People en Español’s 50 Mas Bellos
• Oversee all pre-event and on-site production details including location scouting, AV, décor, branding, collateral, catering entertainment, seating, and transportation for Red Carpet weekends, Music Lounges, Editorial events, theatre events, movie screenings, consumer events, and SEG brand meetings
• Familiar with brand’s mobile and tablet capabilities
• Research and scout new venues including hotels, lounges, screening rooms, private residences, and restaurants • Liaise and strategize with Sales, Integrated Marketing, Edit, Creative Services, and PR departments to ensure advertiser deliverables are met
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