Lunchbox, LPAccount Supervisor, Entertainment, Video Game Marketing
Jan. 2012 - Jan. 2013Los Angeles, CA• Supervised national digital video game entertainment platform and shopper marketing activation for agency’s largest client, Walmart.com focusing on their entertainment platform, GameCenter, a multi-channel marketing program created to entertain, inform and increase awareness and purchase of top video game titles
• Developed quarterly digital, promotional and shopper marketing tactics with leading video game publishers on Walmart.com/GameCenter for platform’s official Sponsor, T-Mobile
• Generated new business digital and social media opportunities with Walmart.com GameCenter and leading video game publishers, resulting in over $1MM.
• Managed platform budget of up to $5MM, including annual budget planning, development and forecasting
• Spearheaded day-to-day program execution with internal teams, including creative, production, social media, interactive programming and analytics teams to strategize, build and launch successful digital campaigns
• Lead development, execution and management of new digital initiatives, including GameCenter’s humorous gamer video series, The n00b Squad, resulting in over 50MM social impressions per month
• Supervised a team of three in professional development and growth Lunchbox creates solutions that drive traffic to store (both brick & mortar and web) and conversion for products by making shoppers lives easier. The Lunchbox team is made up of experts in: Shopper Marketing
Digital Strategy & Web Development
Mobile Application Development
Business Strategy
Insights & Analytics
Social Media + Influencer Outreach
Creative Design
Video Production