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Work Background
Johns Hopkins School of NursingSr. Events Planner
Mar. 2024Washington DC-Baltimore AreaLead end-to-end planning and execution of virtual and in-person events, ensuring seamless logistics and high-quality experiences for The Institute of Policy Solutions at The Johns Hopkins University; School of Nursing and Office of the Dean. Manage venue selection, vendor negotiations, budgeting, and F&B coordination. Oversee stakeholder engagement, liaising with faculty, speakers, VIP guests, and university representatives. Handle full-cycle event logistics, content development, and team coordination. Prepare event reports, master briefs, and post-event evaluations. Coordinate third-party staffing and event teams for smooth operations. Manage contracts, payments, travel arrangements, and ensure compliance with Federal Travel Regulations.
RAB2B | Rabinovici + AssociatesStrategic Planner
Apr. 2023 - Jan. 2025Hollywood, Florida, United States• Oversaw planning and forecasting for the Zebra Technologies account, ensuring alignment with business goals and market trends. Other experience include Choice Hotels, DFIN, Analytic Partners, Metrology, Manufacturing and Warehouse/Logistics
• Designed and implemented cross-functional strategies for B2B product launches, product growth and repositioning, naming ideation, and strategic messaging across multiple channels. Developed detailed sales personas to enhance targeting efforts
• Developed comprehensive audience insights, including addressability reports and competitive market analysis, to inform decision-making and strategy refinement
• Directed end-to-end project lifecycles for SaaS and vertical campaigns, conducting in-depth research and data analysis to support strategy creation. Delivered actionable recommendations and presentations on products, messaging, audience targeting, website optimization, and brand positioning to senior leadership
Rabinovici & AssociatesSenior Account Manager
May. 2018 - Jan. 2023Hollywood, Florida, United StatesManaged projects for Zebra Technologies, a Fortune 500 hardware and SaaS company, leading ideation and execution strategies for marketing initiatives. Developed and implemented multichannel marketing campaigns and lifecycle projects, leveraging customer journey mapping to enhance engagement and optimize performance. Designed and executed virtual and live product launch events, integrating innovative attendee experiences and engagement strategies. Led B2B/B2B2C/B2G marketing strategies, including digital campaigns, ABM initiatives, MVP launches, go-to-market strategies, outcome-based narratives, sales enablement, and awareness campaigns. Created and executed communications strategies aligned with corporate goals to strengthen customer relationships and brand positioning. Conducted campaign analysis to measure effectiveness, refine tactics, and improve ROI. Collaborated with global executives, product experts, and marketing stakeholders to drive strategic alignment and business growth across industries, including Healthcare, Warehouse, Manufacturing, Transportation, Logistics, and Retail.
Sola Rum Food & Wine FestivalCo Producer
Oct. 2017 - May. 2023Lauderhill, FloridaCo-producer of an annual festival featuring rum and wine brands, tasting, vendors, and entertainment. The festival is now in its 5th year and continues to grow. Featuring live musical entertainment by top-charting national acts, including Carl Thomas, Tony Succar, Jazmine Sullivan, April RaQuel and DeAndre Brackensick. | www.solarumfoodwinefest.com
Ronin Advertising GroupSr, Account Executive
Sep. 2014 - Nov. 2015Coral Gables, FLDay to day account management for University of Pennsylvania Health System - cancer, cardiology, and Chester County Hospital. Responsible for overseeing the brand standards and quality control for client's creative assets. Managed the multi-tiered and complex media placements for the key service lines.
Nadashi MarketingMarketing Communications Consultant
Nov. 2010 - May. 2023Offering brand and strategic marketing planning, experiential marketing management, integrated marketing communications services, event planning expertise for entertainment, professional services, government, non-profits, and start-up organizations. Nadashi Marketing Areas of Expertise: Brand & Marketing Consultation/Management Event Management Advertising Project Management Community Outreach Public Relations Strategic Planning & Communications Sponsorship Activation Business Image Consultations PROJECTS:
LIVE HEALTHY MIAMI GARDENS: Led marketing and event strategy for Live Healthy Miami Gardens, increasing health awareness in the Black community. Executed a 6-month campaign integrating social media, PR, and collateral development. Launched the Mayor’s Fitness Challenge, attracting 1,500+ attendees and securing 350 healthy pledge conversions. Developed and executed a multi-channel marketing strategy, leveraging video storytelling, digital campaigns, influencer partnerships, and media collaborations. Managed cross-functional partnerships with city officials, healthcare organizations, and agencies, resulting in a 40% increase in program participation, 25% social media growth, and enhanced brand recognition. SOLA FESTIVAL: Produced SoLa Rum Food and Wine Festival with 1,000+ attendees and secured $150,000+ in sponsorship TRUE BY MADE BEAUTIFUL: Managed True by Made Beautiful brand launch: developed social media and website strategy, executed early adopter campaigns, and influencer management CLIENTS: Live Healthy Miami Gardens, Miami Garden's Mayor Fitness Challenge, True by Made Beautiful, SoLa Rum, Food & Wine Festival, Lauderhill Regional Chamber of Commerce, Diva Skin International, Kitty Lashes of Hollywood, Women's Impact Conference (Jazz in the Gardens), Art Basel Miami Music Artists Work:
April Raquel
JaShae Jones
The Weinbach GroupManager, Client Services
Apr. 2008 - Nov. 2012Miami/Fort Lauderdale AreaServed as senior primary client contact; responsible for client relationship cultivation. In account services, I worked closely with the client and internal teams to achieve strategic marketing objectives and was responsible for the development and implementation of tactical projects, development and analysis of plans; and presentation to clients. Additionally, managed budgets in excess of $3M. Clients: Sylvester Comprehensive Cancer Center, University of Miami Health System, Jackson Health System, AvMed, South Florida Affiliate of Susan G. Komen for the Cure, Florida Memorial University, Health First Health Plans, Professional SportsCare, TopLine MD, Renfrew Center, Manatee Cancer Center, Westshore Capital, Town of Cutler Bay, Village of Pinecrest Account Planning and Strategy -- Responsible for the creation of marketing strategy and account planning for traditional and new media. Media Relations -- Negotiated media partnerships and activate media and sponsor agreements on behalf of clients. Coordinated public relations activities, including media outreach, drafting media statements, researching speaking opportunities, and crisis communications planning and execution. Production -- Managed advertising campaigns; collaborated with creative team (copywriters, graphic designers and traffic) to develop and define creative direction of projects from inception to implementation. Produced radio and television commercials, collateral, email marketing campaigns, direct mail campaigns, including list acquisition and print media. Online Advertising -- Extensive experience in set-up and management of online advertising campaigns, specifically Google Adwords and Facebook advertising. Monitor the effectiveness of campaigns using landing page forms, Google Analytics, web traffic reports.
Akerman SenterfittMarketing Manager, Corporate Practice Group
May. 2003 - Apr. 2008Marketing and business development liaison for the firm-wide corporate practice group in Florida, New York, and Washington, D.C. Provided strategic marketing and business development counsel to practice group leaders and key partners; Responsible for RFP due diligence, business development pitches and presentations; researched and drafted business intelligence reports for practice and industry group business development meetings. Managed and oversaw high-level projects and initiatives to ensure successful business development efforts and increase overall firm business. Responsible for all aspects of event planning and sponsorship coordination (comprehensive planning for small meetings to 500+ industry events) including, vendors relations, creation and dissemination of invitations, maintenance or RSVP databases, event venue and caterer selection/coordination, creation of event materials, logistical and technical support and appropriate follow-up procedures. Participated in planning of the roll-out of the firm’s new corporate identity and external website; was marketing liaison with new firm merger and office opening team, including overseeing integration of new attorney profiles with Akerman protocols. Created marketing collateral, including brochures, attorney biographies deal lists and practice newsletters and internal communications alerts and managed design and production with outside advertising agencies. Supervised Marketing Assistant and department intern.
MARC USAAccount Coordinator (Intern)
Jan. 2003 - Apr. 2003Interned with 3 Account Executives and the Vice President of New Business. Participated in client pitch brainstorming meetings, assisted AE's with client tracking, including media monitoring, production timelines, maintaining art and media catalogs, and created client pitch PowerPoint presentations. In addition, worked with media, production, accounting and art departments on various assignments.
Miami Dolphins and Hard Rock StadiumTraining Camp/Game Operations (Intern)
Jul. 2001 - Jan. 2002Performed guest service duties for corporate sponsor activations, served as a troubleshooter for patrons of 2001 Training Camp and regular season games. Handled special projects as assigned by the Manager of Game Day Operations, such as promotions, monitoring the pre-game hospitality tents and Dol-Fan zones. In addition, instructed community youths in football drills.
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