FedExCorporate Communications Hong Kong & Macau, Taiwan and the Philippines
Jan. 2008 - Jan. 2012I led an array of communication initiatives to build and maintain FedEx top-of-mind reputation in Asia Pacific. Through regional and local communication campaigns, I helped achieve and sustain the #1 position in media share of voice in Hong Kong, Taiwan and the Philippines. Internally, I also worked with the company leaders, helping them craft and relay key messages to employees, the media, and stakeholders with authenticity, confidence, and a consistent brand voice. To reinforce FedEx regional presence and leadership on various media platforms and social channels, I also wrote and translated speeches and communication toolkits on business, thought leadership and community topics.