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Work Background
Imprez StudiosFounder and CEO
Mar. 2022Hong Kong SARImprez Studios transforms jobseekers into job-getters through our expert Résumé writing + Coaching and Job Interview Coaching services. We help clients uncover their true strengths and give them practical communication tools to impress those who matter. Our services include:
- Résumé writing and editing
- Cover letter writing and editing
- LinkedIn profile optimization
- Job interview coaching
- University and graduate admissions writing requirements
ZingFounder and Chief Editor
Apr. 2014Hong KongA premium regional writing and translation consultancy, Zing is a trusted writing partner for leading MNCs, a majority of Hong Kong’s universities; and many other organizations in the region. We have grown largely by word of mouth and referrals. Clients come to (and stay with) us for our dependable ability to transform briefs into accurately impactful messages and communication materials, whether in English, Chinese, or both. Our writing projects cover website copy, marketing copy, sustainability reports, blogs, social content, press materials and speeches, with SEO copywriting capabilities.
HKUSTCommunications, Division of Environment and Sustainability
Jan. 2013I equip Bachelor to PhD students with the communication skills they need to thrive inside, and eventually, outside the university. My trainings cover career-related communication topics such as CV and cover letter writing, job interview skills, presentation skills, impromptu speeches, business communications etiquette, and professional personal image. Many of my students have successfully secured job and internship offers across the public and private sectors, acceptance to prestigious management trainee programs, exchange programs, as well as graduate school placements.
GoogleManager, Communications Hong Kong and Taiwan
Jan. 2012 - Jan. 2013I served as the lead orchestrator of PR efforts in Hong Kong and Taiwan, working closely with different sectors and the government to execute strategic communication campaigns as well as stir conversation around Google services and technology innovation. Campaigns included the Google Maps Navigation launch in Hong Kong, the Google x Hong Kong Trade Development Council Hong Kong Fashion Extravaganza, the “I Pledge” Live Band Festival with IPD and YMCA, and more. Resigned to prioritize newborn baby.
FedExCorporate Communications Hong Kong & Macau, Taiwan and the Philippines
Jan. 2008 - Jan. 2012I led an array of communication initiatives to build and maintain FedEx top-of-mind reputation in Asia Pacific. Through regional and local communication campaigns, I helped achieve and sustain the #1 position in media share of voice in Hong Kong, Taiwan and the Philippines. Internally, I also worked with the company leaders, helping them craft and relay key messages to employees, the media, and stakeholders with authenticity, confidence, and a consistent brand voice. To reinforce FedEx regional presence and leadership on various media platforms and social channels, I also wrote and translated speeches and communication toolkits on business, thought leadership and community topics.
Grayling Public RelationsSenior Account Manager
Jan. 2006 - Jan. 2008
Global SourcesCorporate Communications Executive
Jan. 2004 - Jan. 2006
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