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Work Background
Foundation Roasters, CornwallFreelance Copywriter
Apr. 2024 - Jun. 2024St Ives, England, United KingdomI had a wonderful time working with Jack to write infographics for his coffee recipes, the summer newsletters and blogs. By combining the company's identity for sustainability and a love for the ocean, we built a powerful message that invited customers to enjoy time by the beach as they learn how to brew their own coffee at home, as well as those seeking professional barista training.
Highlighting the ethical sourcing of the coffee beans and how this supports the farmers in an easy to access voice helped to link Foundation Roasters brand image to their customers.
Mumma Baby SamCreative Copywriter
Jan. 2024Surrey, England, United KingdomI lead the development for creating a caring, professional brand awareness campaign for Sam, a local doula. Through structuring bi-weekly newsletters, blogs, website updates, and social media feeds, her business is now thriving ! Sam came to me with a specific goal: to promote the need to help new mothers as they transition postpartum and how doula's can help Mum, baby, and her surrounding family through health and wellness support. The need for human-written was paramount for her project, and it has been a joy to find a 'voice' that can honour her work and offer help to her growing tribe.
The Knitted WardrobeCreative Designer
Jun. 2023Cornwall, England, United KingdomI write and design for The Knitted Wardrobe; a lifestyle blog that offers a place for home knitters and sewers to find out about the world of knitting, sustainable fashion and ethically sourced fabrics, as well as knitting patterns they can follow at home. With a focus on leading slower pace of life that is filled with intentional moments, memories and friendships created through the art of making, The Knitted Wardrobe is an inspiring space that offers peace in a world that can feel over run by 'stuff'.
CORNERSTONE THERAPIES LIMITEDCompany Director
Mar. 2004 - Jun. 2024Surrey, England, United KingdomCornerstone Therapies was a leading studio offering practical help for clients seeking long-term physical rehabilitation care. As well as creating the online marketing for the website, podcasts, newsletters and blogs, I enjoyed communicating with health care practitioners both in the NHS and private sectors to help my clients progress. After 20 years, I decided to close the practice so that I could start to work on other projects that I was excited about.
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