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Work Background
Ledesma National Sales Manager
Apr. 2018 - Aug. 2022Buenos Aires, Argentina• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Exceeded targets by building, directing and motivating high-performing sales team.
• Developed and strengthened relationships with national customer accounts.
• Networked in field to generate leads and acquire new accounts.
• Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
• Defined regional sales strategies, developing and revising annual and quarterly sales plans for review by organizational leadership.
UnileverNational Account Manager – Hyper and Supermarkets
Mar. 2016 - Jan. 2018Buenos Aires, Argentina• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
• Leveraged strategic planning to penetrate key accounts.
• Consistently achieved top ranking in revenue and profit growth. • Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency Supported top-level decision-making and strategy planning, forging productive relationships with top leaders and serving as key advocate for various personnel issues.
UnileverTrade Category Manager
Feb. 2014 - Feb. 2016Buenos Aires, Argentina• Identified and reported key performance indicators to define successful category management.
• Maximized category turnover through proactive management strategies.
• Developed and executed spend category to support business objectives.
• Leveraged industry trends and competitive analysis to improve customer relationship building.
• Directed marketing projects through conceptual planning, schedule management and final implementation.
UnileverKey Account Executive
Sep. 2011 - Jan. 2014Buenos Aires - Argentina• Managed purchasing, sales, marketing and customer account operations efficiently.
• Directed product flow and informed management of delays and challenges, as well as suggested resolutions.
• Created and implemented aggressive action plan to address pressing cost control needs.
• Directed management meetings to enhance collaboration and maintain culture based on trust and group problemsolving.
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Unilever de ArgentinaCustomer Marketing Planner
Feb. 2009 - Aug. 2011Buenos Aires, Argentina• Determined customers' needs and provided brand awareness and recommendations to fulfill requirements.
• Achieved or surpassed monthly and yearly sales goals on consistent basis.
• Delivered market intelligence, key competitive metrics and product offerings to drive areas of opportunity. Created customized marketing materials to increase product awareness.
• Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
• Identified appropriate marketing channels and target customers for campaigns.
Unilever de ArgentinaCategory Analyst
Jul. 2008 - Jan. 2009Buenos Aires, Argentina• Created monthly and quarterly marketing reports and ad hoc analysis.
• Drove data-oriented insights and learnings to inform marketing decisions.
• Developed digital marketing and ecommerce site performance dashboards informed by granular analytics.
• Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
• Tracked key metrics and developed spreadsheets and data models.
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