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Work Background
Excelsior 42Co-Founder / Software developer
Oct. 2020
Adaptive & CoHead of Data & Analytics
Sep. 2020 - Aug. 2023Dublin City, County Dublin, Ireland
Adaptive & Co - Analytics & Conversion SpecialistsBusiness Intelligence Manager
Feb. 2017 - Sep. 2020County Dublin, IrelandPrincipais responsabilidades:
Gerenciar a área de Business Intelligence para a área de midias digitais. Delegar, mensurar tarefas, definir cronogramas e acompanhamento de status do projeto.
Desenhar, avaliar e desenvolver soluções tecnológicas para clientes com foco em automação da área operacional de marketing digital.
Garantir implementação de (mobile e web) tracking para aquisição e análise de dados com o objetivo da geração de insights nas tomadas de decisão. Criar, desenvolver e implementar processos para a área de Business Intelligence.
Mensurar e avaliar as entregas acordadas de acordo com o escopo e cronograma dos projetos. Solução de problemas técnicos quando o time operacional se deparava com alguma dificuldade.
Uso de APIs na área de marketing digital (Google, Facebook, Firebase e outras APIs).
BlinksBusiness Intelligence Analyst
Mar. 2015 - Jan. 2017São Paulo, BrazilMain responsabilities: Execute projects on B.I. area. To develop code scripts to improve client business process. To analyse online media data, automate reports (using Google Drive/Spreadsheets in most of then, Power BI), create code scripts using Google Adwords Scripts to automate media operation, guarantee that the media providers tags was correctly set up and that the data provided was as accurate as possible. To discuss attribuition models and bring intelligence to client business, merging technology and media strategy. To create effective reports for clients and for our media team, using Power Bi, to help them take acurated and intelligent decisions.
BlinksMedia Analyst
Jul. 2013 - Feb. 2015São Paulo, BrazilMain responsabilities: To create digital/online media planning. To discuss and develop online/digital media strategy with focus performance. Meeting with clients. Media data analysis to make decisions and improve campaign results. Create and manage Google and non Google media campaigns (Facebook, Display). Report campaign results.
Arcos Dorados (McDonald's Corporation)I.T. Project Management Intern
Jan. 2013 - Jul. 2013São Paulo Area, BrazilMain responsabilities: To support the development and updating at projects schedules, scopes and documentations. To support in monitor and control the third part company work. To support the development of risk reducing plans and, when necessary, to solve the found problems.
Kakos LocksmithLocksmith
Jan. 2005 - Jan. 2011São Paulo Area, Brazil
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