Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
AntlerVenture Builder ( Digital Innovation Cohort )
Apr. 2025 - Aug. 2025Malaysia-Selected to join a global early-stage venture builder, to explore scalable solutions at the intersection of AI, digital health, and engagement technology. -Led product discovery and market validation sprints under Antler’s venture development program, focusing on real-world healthcare and digital communication challenges.
-Collaborated with founders, investors, and mentors across Southeast Asia to translate emerging ideas into commercially viable models.
Mettler-Toledo International, IncEcommerce & Digital Business Transformation, APAC
Nov. 2019 - Feb. 2025WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaAs the eCommerce & Digital Business Transformation Lead, I led digital commerce initiatives across the APAC region, driving the development and optimization of B2B eCommerce platforms (Customer Portal and Dealer Portal) to enhance growth and profitability. I played a key role in shaping global eCommerce strategies and ensuring their successful local adoption in diverse APAC markets.
Key Responsibilities & Achievements: -Led the development and execution of B2B eCommerce strategies for customer and dealer portals, driving digital sales growth and market penetration across the APAC region.
-Collaborated with local market teams to tailor digital strategies and initiatives, ensuring alignment with business objectives and maximizing revenue generation.
-Played a critical role in the digital transformation of sales and after-sales services, implementing innovative self-service solutions to improve customer engagement and operational efficiency, achieving a 5% reduction in costs through automation by eliminating manual processes
-Spearheaded the integration of eProcurement systems between external procurement platforms such as Ariba and internal SAP system, including PunchOut functionality, to streamline procurement processes and ensure a seamless and efficient procurement experience for key account customers
-Collaborated closely with Agile teams to prioritize features, ensuring each new release delivered incremental value that addressed local business priorities and enhanced overall platform usability.
-Drafted and compiled user stories based on evolving business needs, ensuring that development efforts were responsive, agile, and aligned with market opportunities, driving continuous improvement.
-Worked with cross-functional teams, including product management, IT, and sales, to drive the adoption of digital self-service tools that enhanced efficiency and reduced response time by 15%.
AbbottHead Of Ecommerce
Mar. 2017 - Sep. 2019SingaporeAs the Head of eCommerce Strategy for Abbott Nutrition, I successfully launched and executed eCommerce strategies that resulted in a 60% increase in total eCommerce sales within 7 months. I led key digital initiatives to drive growth, enhance customer experiences, and ensure operational efficiency across multiple online channels.
Key Responsibilities & Achievements: -Launched eCommerce strategy across Singapore, boosting total eCommerce sales by 60% in just 7 months by executing targeted digital marketing strategies and optimizing product listings.
-Developed comprehensive business plans and annual budgets for eCommerce, focusing on delivering a seamless online shopping experience while managing costs to ensure profitability.
-Identified, prioritized, and established strong partnerships with key eCommerce marketplaces/players which includes Lazada, Shopee, Amazon, Qoo10 and Redmart, -Drove successful product launches on online platform and increasing the product online presence and engagement
-Managed day-to-day content planning and execution across brand websites, including product merchandising, promotional campaigns, website design, online marketing, customer service, and web analytics to enhance user experience and maximize conversion rates.
-Led eCommerce integration efforts, driving digital adoption across the organization by providing strategic advice on IT technologies, CRM platforms, digital marketing, and emerging eCommerce technologies.
-Played a key role in stakeholder management, collaborating with cross-functional teams (e.g., IT, marketing, product), aligning digital strategies with broader business goals to ensure seamless implementation.
Ensogo ( Subsidiaries of ibuy Group)VP Commercial
Oct. 2015 - Jun. 2016As VP Commercial at Ensogo, a subsidiary of Catcha Group, I led the development and execution of the company's eCommerce strategy, overseeing category management, cross-border planning, and seller development to drive revenue growth and enhance the overall customer experience. I played a pivotal role in developing and managing the e-marketplace, inventory management, and logistics operations to ensure seamless operations and customer satisfaction.
Key Responsibilities & Achievements: -Developed and executed eCommerce strategy across key areas such as category management, cross-border operations, assortment planning, and seller performance, increasing overall platform efficiency and driving sales.
-Led marketplace management, including content creation, branding, editorial design, and sales acquisition processes, resulting in optimized seller performance and improved user experience on the platform.
-Spearheaded the design and execution of digital marketing strategies to increase website traffic, incremental revenue, and new customer acquisition, successfully driving an uptick in conversion rates and customer acquisition.
-Initiated and led marketing/category campaigns that included coupon usage and strategies to increase average order size, resulting in improved revenue per transaction.
-Oversaw inventory management and logistics, ensuring the best possible customer experience by introducing order fulfillment processes that increased customer repurchase rates by optimizing delivery speed and reliability.
-Drove data-driven decision-making by utilizing web analytics and performance tracking to continuously optimize inventory, marketing strategies, and customer engagement.
-Built and managed high-performance teams, focusing on seller development, product assortment, and sales acquisition to achieve business growth targets.
LazadaVP,Director of Category Management
Oct. 2014 - Sep. 2015Kuala Lumpur, MalaysiaAs Director of Category Management at Lazada, I led the Lifestyle Division, overseeing categories such as Home Appliances, Health & Beauty, Automotive Gadgets, Toys/Babies, and Books & Media. I was responsible for developing and executing the overall eCommerce business strategy for these categories, ensuring growth and profitability while optimizing performance across multiple sales channels
Key Responsibilities & Achievements: -Developed and implemented eCommerce business strategies, ensuring category growth through a combination of ATL (Above the Line) and BTL (Below the Line) activities, and merchandising/onsite management
-Identified key market opportunities and tactics to drive category development and sales growth, using data-driven insights to optimize inventory management, pricing strategies, and sales performance
-Responsible for overseeing marketing activities and product visibility on the platform, driving consumer engagement and boosting sales across key product categories
-Collaborated with cross-functional teams to ensure alignment of category objectives with broader business goals, delivering optimal results through stakeholder management and clear communication.
-Managed the P&L, ensuring profitability and margin improvements across all product categories, driving sustainable revenue growth
-Built and mentored a high-performing team of category managers, buyers, and key account managers, fostering a culture of growth, innovation, and excellence
Lazada GroupSenior Category Manager
Jan. 2013 - Sep. 2014Kuala Lumpur, MalaysiaAs part of the start-up leadership team, I was responsible for setting up the Home Appliances business team at Lazada Malaysia. My role included managing category management for Home Appliances and Home & Living categories, driving P&L, inventory management, and leading vendor negotiations.
Key Responsibilities & Achievements: -Launched and managed Home Appliances and Home & Living categories in Malaysia, ensuring optimal product mix and vendor strategy to drive growth and customer satisfaction.
-Led vendor strategy and negotiations, building relationships with top brands and key sellers, ensuring a robust and unique product assortment.
-Oversaw demand generation strategies, including pricing, merchandising, and co-op marketing, driving higher conversion rates and increased customer engagement.
-Built and coached a high-performing team of category managers, buyers, and key account managers, improving team capabilities and execution to meet growth targets.
-Responsible for managing the P&L for the categories, driving margin improvement and ensuring that sales targets were met consistently.
Samsung ElectronicsKey Account Manager
Aug. 2011 - Dec. 2012KL-MalaysiaAs Key Account Manager, I was responsible for driving strategic relationships with key strategic accounts in the Modern Trade sector, ensuring alignment of growth strategies to meet and exceed sales targets. My role involved leading a team of promoters, optimizing sales channels, and leveraging market insights to foster strong, long-term partnerships and ensure successful sales outcomes.
Key Responsibilities & Achievements: -Built and nurtured relationships with existing business partners in Modern Trade, ensuring strategic alignment and driving mutual growth.
-Collaborated closely with business partners to align growth strategies and ensure sales targets were achieved through effective execution.
-Analyzed market trends and developed new sales channels to increase consumer penetration, resulting in expanded market reach and improved sales.
-Led product training for business partners to equip them with the necessary tools and knowledge to optimize sales performance.
-Partnered with key accounts to achieve and exceed sales targets, identifying new growth opportunities and strengthening business ties.
-Led and motivated a high-performing team of promoters, setting clear goals, ensuring continuous training, and driving the team towards achieving their sales targets.
-Strategized and deployed business plans, customizing sales and marketing initiatives to align with both organizational goals and partner requirements, ensuring successful outcomes.
UnileverCustomer Development Executive
Jun. 2009 - Jul. 2011Kuala Lumpur, MalaysiaAs a Customer Development Manager, I was responsible for driving the overall P&L of key accounts, developing strategic account plans, and ensuring the top and bottom-line growth for each assigned account. My role involved promotion planning, performance reviews, and ensuring that account objectives aligned with broader business growth strategies, leading to increased sales performance and enhanced customer relationships.
Key Responsibilities & Achievements: -Managed the P&L for key accounts, ensuring both top-line growth and bottom-line profitability through effective account management and sales strategies.
-Developed and implemented strategic key account plans, driving revenue growth, customer retention, and enhancing business partnerships.
-Led promotion planning, from concept to execution, across assigned accounts, optimizing promotional effectiveness and ensuring alignment with business goals.
-Conducted regular account reviews, identifying opportunities for growth, addressing challenges, and ensuring continuous alignment with sales targets and account goals.
-Collaborated with cross-functional teams, ensuring that key account initiatives were aligned with broader company strategy and sales objectives.
-Fostered strong relationships with key stakeholders and decision-makers, positioning the company as a trusted partner and driving long-term business growth.
-Implemented data-driven sales strategies, analyzing account performance, customer behavior, and market trends to refine and optimize account management approaches.
Prudential UKKey Account Marketing Sales Executive (General Insurance)
Jan. 2007 - Jun. 2009Kuala Lumpur, MalaysiaAs a Key Account Marketing Executive, I was responsible for driving new business by identifying and capitalizing on market opportunities. I focused on building strong relationships with insurance brokers, independent financial advisers (IFAs), and other key stakeholders, ensuring the successful introduction and promotion of new products. I provided consultative sales and exceptional customer service, focusing on meeting client needs with tailored solutions and maintaining strong partnerships.
Key Responsibilities & Achievements: -Gained new business by identifying and exploiting opportunities in the local market, expanding market share and driving revenue growth.
-Developed and maintained strong working relationships with insurance brokers and independent financial advisers (IFAs) to increase distribution channels and promote business growth.
-Introduced new products to the market, actively promoting them through regular visits and continuous communication with intermediaries to drive sales.
-Consulted with clients on the most effective coverage options, ensuring that insurance solutions were tailored to their specific needs, leading to customer satisfaction and loyalty.
-Delivered exceptional customer service by responding swiftly to client queries and concerns, ensuring high levels of customer retention and strong long-term relationships.
-Actively managed sales pipelines, prioritizing leads and managing opportunities from prospecting through to closing sales, contributing to overall sales targets.
-Worked closely with cross-functional teams to ensure the effective launch and marketing of products, enhancing visibility and fostering growth in competitive markets.
Intch is a Professional Networking App for the Future of WorkSee more people like Jian Haw on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
501187 people
26
APJC Program Manager @ Cloudflare
27
Consultant - Strategy & Transformation
17
Director, COO, CTO, CEO, Consultant
122311 people
27
Consultant - Strategy & Transformation
17
Director, COO, CTO, CEO, Consultant
15
SOLUTION ARCHITECT @ HeiTech Padu Berhad