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Work Background
Social ButterflyzContent & Strategy
Dec. 2023United Kingdom
Valentina OccasionsHead of Marketing
Jan. 2018 - Dec. 2023Shipbourne, England, United KingdomValentina Occasions is a revolutionary, thought leading event production company creating a wide range of unforgettable ‘pop up’ experiences in hospitality & retail. We create unique, immersive experiences, brunches, supper clubs and corporate parties, covering everything from event curation to marketing and ticketing platforms. I’m a very hands on director, love to get in the midst of it all and work with all of our team members to create immersive events for b2c and b2b clients. You’ll never find me behind a desk. Key areas & skills: Event production, Creative direction, Creative concepts, Event Strategy, 360 Marketing
Brakes UKDigital Marketing Manager
Mar. 2016 - Dec. 2018London, United KingdomSales & negotiation
Build relationship with pub & restaurant owners
Create unique promotions to help increase revenue
Create unique marketing strategies to increase awareness & bookings
Young & Co Brewery, PLCMarketing Manager
Oct. 2013 - Oct. 2014London, United KingdomSales & marketing at Youngs pubs
Finding new opportunities for sales
Working on key promotions & marketing with food & drink suppliers Create unique marketing strategy for pubs to help increase bookings
Website development of main website
Ministry of SoundGlobal Brand Management
Feb. 2010 - Oct. 2013London, United KingdomAs Brand Manager for Ministry of sound and it's collection of brands
Key parts of my role include:
Brand Management & Development Brand Partnerships
Develop brand research tracking programming
Brand Identity & Design integration
Brand Strategy & Planning
Website Creative & Content Planning
SuperdrugMarketing - eComm, POS, Social, PPC & SEO
Feb. 2008 - Feb. 2010Croydon, United KingdomMy role here was to over see, plan and post all activity for Superdrug's social media channels including Facebook, Twitter, Youtube. In addition to this I also manage the PPC (paid search) for on going promotions to increase and drive traffic to .com I work with a range of suppliers from L'Oreal and Maxfactor to Coty and Oral B to design and execute holistic online campaigns that engage users and build awareness of Superdrug as a brand. My biggest success has been within social media for Superdrug where my aim has been not to gain the most amount of ‘Likes’ or followers on our page but to increase and keep the engagement with our fans. My goal is to create social pages where customers can talk about their interests needs and wants such as celebrity gossip/fashion, make up tips and trends, but also to ‘give back’ to them through weekly competitions and prize give aways, How To’s, tips and advise. I encourage these users to share our posts and talk about featured topics to friends and other users with links to Superdrug.com to increase unique traffic and sales conversion. I have found this method has worked extremely well for us and as a result we recently reached 250,000 fans on Facebook and 18,899 on Twitter. We were number 5 most engaged Facebook page (on a daily basis) in the UK for August and September. Specialties: Creative thinking, Marketing, strategy development, Business Development and Account Management. Networking, Brand development, Social media,
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