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United Kingdom
Work Background
Critical MassAssociate Director Of UX
Aug. 2021Cupertino, California, United StatesManaged a team of five working on AirBnb's design system in tooling, core patterns, optimization, documentation and system evolution. Supported product teams in evolving UX in both design and engineering areas such as in-app guidance and API portal front-end and back-end team support . Closely collaborated with content, accessibility, engineering, user researchers and data analysts to audit, fix and evolve the design system in alliance with product management and engineering. Partnered with both product and engineering managers to optimize processes, familiarize designer's with new components and patterns with the goal of raising adoption of the design system. Supported the efforts to automate design and QA processes via innovative tooling tooling solutions powered by artificial intelligence. Lead the efforts to automate non-native in-app notifications, inventing a designer's dashboard structured around urgency - preventing conflicting overlaid messages. Developed new design strategies by incorporating cutting-edge technology into our UX design systems for improved UX and productivity. Improved internal library of tools for annotation, specification creation, handoff using cutting edge technology such as A.I. and computer vision. Utilized Large Language Models to enhance user interaction and experience in the development of design systems. Guided team using advanced Design Methods, resulting in significant improvements in productivity, creating usable and understandable semantic tokens and variables, maintaining a scalable system architecture based on upcoming product features, and facilitating PM, ENG, and Design collaboration. Mentored junior and mid-level designer's, taking care of on-boarding, career development aspects, and Influence decision makers in the hiring process, roadmap, and strategy. Leveraged Ability To Understand user needs and business goals to develop effective UX design systems, resulting in improved UX and increased conversion rates
Gap Inc.Sr. Product Designer - Design System Manager
Apr. 2019 - Aug. 2021San Francisco Bay AreaManaged design teams and product ecosystem spearheading the development of a new design system release. Organized component taxonomies, fixing and expanding variants, and ultimately porting libraries from different design tools into Figma, consolidating several style guides, and syncing with product design teams. Established and maintained a library of reusable UI components, ensuring consistency across multiple platforms, products, and brands (Banana Republic, Gap, Old Navy, Athleta, Hill City) . Maintained documentation platforms (internal website, confluence pages, Git) and created a component scorecard system with Javascript examples library. Worked closely with developers to implement responsive and adaptive components, reconciling brand guidelines with accessibility standards and choreographies. Managed Figma account from internal approval to inception, to the first year of work structuring teams and project standards, user access, and analyzing adoption statistics. Owned design system office hours on various channels. Evangelized all brand teams into the adoption of the system - often recruiting internal designer's for system work. Ensured all UX design projects met strict Legal Requirements, promoting compliance with accessibility standards for Canada and U.S. - reducing company liabilities.
GoProSenior UX Designer
Sep. 2018 - Apr. 2019San MateoLaunched completely new e-commerce experience for the accessories area of the shop. Designed new e-commerce navigation structure, landing pages, interactions within the page across devices. Supported design research and analytics, consumer insights and strategy, to better ensure success of internal initiatives with stakeholders and senior leadership. Leveraged dev team to streamline design process through design specs and UX prototypes for both user testing and final implementation through HTML, CSS, and JS deliverables. Defined design methods and workflows to measure page performance based on user data and improved experience.
SQAndSr. Product Designer
Feb. 2018 - Aug. 2018Revolutionize the audio in-car experience.
NAGRASr. Lead Industrial Designer and UX
Mar. 2016 - Feb. 2018San Francisco Bay AreaCreated new product prototypes for multiple devices envisioning a wider ecosystem in future households.
Sped up workflow within the design team for more efficient user testing and prototyping processes. Brought holistic design philosophy from ideation to manufacture by applying a specific mix of digital and physical design practices.
Mentored junior design team members and actively instituted efficient project managing systems for designers and engineers. Refined UX, user flows, architecture, for NLR based interfaces for TV consumption (Nuance, Microsoft) . Area of development: consumer electronics, Set Top Boxes, Remote Controls, Audio and video accessories. Work is under NDA but available upon request.
iNVASIVECODESenior UX Designer
Nov. 2015 - Mar. 2016San FranciscoInstrumental in the vision and direction of interactive design within the company, from idea to prototype using graphs, animations and prototypes. Implemented smooth and pleasing actions into sleek, user-friendly applications and frameworks. This includes the delivery of multiple iOS designs. Designed "eye-catching" and "clean" interfaces that convert into value for the external client and internal sales teams. Collaborated with master-level coders in providing innovative design strategies that lad to heightened interaction and engagement. This was also necessary in platform adoption and brand loyalty. Developed various prototype designs for implementation into various platform types unifying cross-device interfaces and brands, across the board. Designed user flows enabling increased performance and satisfaction to users by app. Created various prototypes, wireframes and visuals. Analyzed new functionalities and features within the interaction on multiple screen sizes and cross-platform devices. Developed creative Keynote presentations, pitched the results of research and design phases, brainstorming details and proposals with technical staff.
Switch EmbassyLead iXD Designer
Jan. 2012 - Dec. 2013San Francisco Bay AreaInstrumental in the operations and establishment of an organization that specialized in elegance in mobile- controlled clothing and accessories. Strategic planning initiatives in industrial design for various products and solutions. Designed for physical prototyping processes. Lead a 4-member team of designers and hardware engineers into the design and development of wearable technologies and plastic prototypes. Improved electronic board designs for inclusion into corporate product lines.
Luxyuu ItaliaIxD Manager
Sep. 2010 - May. 2012Calenzano, Florence, ItalyInstrumental in the leadership of a five-member team, created of new platform design and leadership for a new web e-commerce platform managing marketing campaigns, affiliation programs, suppliers and developers. Led strategies for optimization of the web portal and user engagement for the increase in sales and profits. Art direction for weekly DEM campaigns, evolving both UX and UI designs for better performance and user acceptance. Conducted and presented analysis and statistics for affiliate programs. Developed deployment of improved B2B and B2C marketing platforms.
Istituto Nazionale di Ottica ApplicataSr. Designer and Prototyper
Jan. 2010 - Dec. 2011Led a small team of designers into the development of an easy-detachment lens and customized interocular distances during manufacture lowering production costs in respect to end-user needs. Designed the shape and the wearability of two functional prototypes for an innovative goggle design, drafting a CAD model, which was 3d printed for testing purposes, while leading a small a two-designer team into the delivery of a functional prototype.
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