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Work Background
Dallas CowboysCo-Host and Content Contributor of Girls Talk 'Boys Talk
Aug. 2024Frisco, Texas, United States- Co-Host Girls Talk 'Boys Talk, a live show produced by the Dallas Cowboys and offering in-depth analysis and engaging discussions on the Dallas Cowboys - Contracted by the Dallas Cowboys to provide storytelling of team-related current events, game and player analysis, and informed responses to player and coach interviews and press conferences - Attend press conferences with coaches and coordinators, as well as observe team practices, to gather insights and provide informed commentary on team performance and strategy - Collaborate with production teams to ensure high-quality content aligned with the Cowboys' brand and audience expectations - Foster audience engagement through thoughtful commentary and dynamic on-air presence - Attend press conferences with coaches and coordinators, as well as observe team practices, to gather insights and provide informed commentary on team performance and strategy - Previously conducted player interviews and utilized locker room access to deliver authentic and exclusive coverage, fostering a deeper connection with the fanbase
Empirical FitnessDirector of Client Acquisition and Retention
Apr. 2024Austin, TX- Develop and execute strategies to attract new clients, leveraging market analysis, outreach campaigns, and partnerships to expand the client base. - Design retention programs to foster client satisfaction and loyalty, ensuring long-term engagement through personalized communication and targeted incentives. - Administer the Facebook group "Nerds Who Lift Weights," a community designed to support nerds and geeks on their fitness journeys, building engagement, recruiting leads, and establishing the expertise of Empirical Fitness trainers. - Coordinate participation in anime conventions to promote the brand, researching conventions for alignment, managing deadlines, and submitting panel proposals. - Monitor communications with convention organizers to ensure seamless scheduling and adherence to requirements. - Design PowerPoint presentations and write scripts for panel sessions, facilitating engaging discussions that combine fitness education with brand promotion. - Lead extended Q&A sessions during panels to provide expert advice, promote the brand, and acquire new leads. - Collaborate with the training team to align service delivery with client expectations, ensuring a seamless experience from onboarding to ongoing program participation. - Analyze client feedback and performance metrics to identify trends, address challenges, and enhance service offerings. - Drive revenue growth by optimizing the client lifecycle, from initial inquiry through retention and referrals.
Violet Crown Roller DerbyDirector of Athlete Development
Aug. 2021 - Aug. 2023Austin, Texas, United States
Bitches Love SportsPodcast Host and Producer
Jul. 2021As the Host and Producer of the "Bitches Love Sports" podcast, I have developed and delivered engaging sports media content tailored to an audience that values candidness and authenticity. I have honed my expertise in content planning, storytelling, and production, utilizing a variety of tools and strategies to build and sustain a strong listener base. Key responsibilities include: - Content Planning and Storytelling: Researching and crafting compelling sports narratives to captivate and inform listeners. - Editing and Design: Creating high-quality graphics and thumbnails with Adobe Photoshop, editing episodes and promotional clips with Adobe Premiere. - Guest Coordination: Securing interviews with NFL players, trainers, personal chefs, and other professionals in the sports industry by building rapport and scheduling appearances. - Live Broadcasting: Interacting with viewers in real-time during live shows to foster community engagement and enhance the viewing experience. Event Organization: Arranging public appearances, such as a SXSW meetup for women in sports and a documentary screening. Participating in live, on-site broadcasts at public events. Social Media Management: Managing multiple social media accounts to promote episodes and brand identity. Creating and sharing promotional clips to increase visibility and audience reach. Through these efforts, I have developed a versatile skill set in media production, audience engagement, and event coordination, showcasing my ability to adapt and excel in the fast-paced world of sports media.
Empirical Fitness, LLCPersonal Trainer | Performance Enhancement Specialist | Athletic Development Coach
Nov. 2019Austin, Texas, United States- Successfully coached clients to achieve measurable results, including significant body composition changes, improved athletic benchmarks, and enhanced functional movement. - Mentor developing athletes as an Athletic Development Coach, creating sport-specific programs to cultivate essential skills and improve competitive performance. - Specialize in performance enhancement, helping athletes and active individuals improve speed, agility, strength, and injury prevention through science-backed training methods. - Certified Performance Enhancement Specialist (NASM PES) with expertise in optimizing physical performance and recovery. - Certified in Intelligent Program Design, adept at crafting advanced, science-backed fitness plans that prioritize efficiency, adaptability, and long-term results. - Certified Habit Coach, skilled in helping clients develop sustainable routines and mindset shifts to support long-term fitness and performance goals. - Offer nutritional guidance, providing recommendations, tips, and strategies to complement training programs and support overall health and fitness goals. - Guide clients in creating actionable, habit-based strategies to enhance motivation, consistency, and overall lifestyle transformation. - Provide personalized fitness coaching to clients through virtual platforms, tailoring programs to meet individual goals and needs. - Design and implement personalized fitness programs tailored to individual goals, focusing on strength, endurance, and overall wellness. - Develop customized workout plans, considering each client’s environment, available equipment, and fitness level.
Austin Texas Rollergirls IncPublic Relations Manager
Jan. 2017 - Aug. 2020Austin, TXResponsible for brainstorming story ideas with the marketing committee and pitching story ideas to local and national media outlets. Duties include communicating with journalists and media personalities, assigning members of the Texas Rollergirls to participate in interviews as members of the organization, and updating local community calendars of events.
Jazz In The Arts Foundation (501c3)Marketing Coordinator
May. 2016 - Nov. 2019Lake Charles, LAResponsible for boosting foundation awareness through coordination and contributions to social media and email marketing campaigns. Responsible for developing marketing materials for community events using Adobe Creative Suite products. Duties also include assistance with managing foundation advertising and marketing budgets. Responsible for event management and coordination.
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