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Work Background
A Broadcast For ManufacturersPodcast Host
May. 2022Wisconsin, United StatesThe purpose of this show is to share knowledge, have fun and bring diverse, yet important topics in the manufacturing space to the forefront.
Agency Management InstituteWorkshop Facilitator/Adjunct Instructor
Mar. 2022United StatesAs the facilitator of AE Bootcamps, I’m passionate about empowering marketing agency professionals—from beginners to advanced leaders—with the essential skills needed to drive success in today’s competitive landscape. Through our deep dive into topics like agency math, client relationship management, team dynamics, negotiation, and soft skills, I guide attendees to not just grow their knowledge, but to transform how they approach their roles. Every session is designed to provide actionable strategies and tools, helping participants elevate their agency’s performance, efficiency, and overall success. I'm honored to be part of these professionals' growth journeys and share my expertise in helping them thrive. "I wanted to reach out and share that [team members] came back to Nashville with a fire underneath them. They’ve complimented you a dozen times and they feel like your administration of the bootcamp is what made it special. They’re already putting some of what they learned into action, it’s cool to see. So, thank you! It’s an investment we would make 10 times over and we will as new accounts team members come into the fold. " - agency leader commenting on his teams experience. "This is the best account management training I have ever experienced." - seasoned account service professional. "Thank you for sharing your insights and perspectives on our role within a marketing agency, I learned a ton from you." - account service professional.
MKEsearchFounding Vice President (Organization focuses on SEO & SEM best practices and trends)
Aug. 2017 - Dec. 2018The mission of MKE Search is:
• To build and improve the digital marketing community in Milwaukee through in-person, education events
• To be a resource to businesses in the area looking to improve their knowledge of digital marketing
• To showcase Milwaukee's dynamic digital scene in hopes to make the city a desirable place to work for current and future digital marketers
University of Wisconsin-MilwaukeeAdjunct Professor (Teaching B2B Sales & Marketing | Principles of Marketing)
Jan. 2017 - Dec. 2020Milwaukee, WII am proud to be a UW-Milwaukee adjunct professor. I primarily teach juniors and seniors in the Lubar School of Business. The three-credit 400 level course is designed to give students as much real-world experience as possible. Topics covered in class include:
• B2B Marketing overview
• Ethical considerations in B2B
• Organizational Buying Process
• B2B Marketing Planning Process
• Content Marketing
• Target Marketing
• Audience Segmentation
• Sales Issues
• Pricing Strategy
• Demand Projection
• Lead Generation & Qualification
• Campaign Planning & Execution
• Promotional Strategy
• Digital Media & Internet Marketing
Keystone ClickCEO & Founder
Sep. 2008Greater Milwaukee AreaRegardless of the size of your site or the size of your budget, I want to work with you. Our expertise lies within the World Wide Web. We have experienced programmers who have been playing with code since the 1990s. Our designers continue to ask us to challenge them with concepts and ideas to turn into reality. On top of the general process (design and programming) of a website, our goal is to make it work for you. With many marketing aspects that incorporate the web as well as your current advertising initiatives, we will work with you to maximize your ROI. DIGITAL MARKETING STRATEGY & EXECUTION Building brand awareness and generating leads online is the primary goal for B2B companies. We conduct extensive research that allows us to create a digital marketing strategy that fulfills our clients' goals. WEBSITE DESIGN & DEVELOPMENT (DRUPAL & WORDPRESS) Custom website design and development on the Drupal and WordPress content management system (CMS). All of our websites are built with your specific goals in mind. With a content first philosophy, we audit who your audience is, what they are searching for related to your product or service offering and then design the website in a way that speaks to your audience and converts them into clients. 📣 "Lori was one of the best service partners our company has had the pleasure of working with. She took my requests, even the ones I thought were impossible, and executed them above and beyond my expectations. She consistently looked out for our company's best interest and I always knew I could trust her input as honest and reliable." 📣 "Keystone Click understood our business and what the brand means. It showed throughout the design process. We would recommend Keystone Click to anyone looking for web design or development.”
Keystone ClickLorihighby.com | Digital Marketing Speaker, Podcaster, Blogger
Sep. 2008SPEAKER: Looking for a speaker that focuses on tactical, actionable solutions versus theory and background? You've found her! My direct approach is to convey a clear and actionable message while sharing the pieces of information that will help your audience move forward. Speaking topics include, but are not limited to:
• Using Social Media to Build Your Brand and Generate Leads
• Measuring the ROI of your Digital Campaigns
• Automation & Scheduling Tools to Make Your Life Easier • Creating a Digital Marketing Strategy
• Your Social Media Questions - Answered
• Personal Branding in a Digital World
• Social Media Best Practices
• How to Blog & Why Its Important for your Business
• How to Get Your Business Found in Google 📣 "I went to a presentation on Social Media put on by Lori Highby of KeystoneClick, and I have to say that she did a fantastic job! The pace was right for the group, she had great information, and kept everything running smoothly and on time. I would highly recommend contacting Lori for a presentation to your group regarding social media, she is just great!" If you are looking for an experienced, value-driven and highly motivational speaker for your next meeting, conference or corporate event, contact me via email at lori.highby@keystoneclick.com or give me a call at (414) 810-6650. PODCASTER: HOST OF SOCIAL CAPITAL
A weekly podcast that explores networking practices by interviews with top professionals. We dive into their best networking stories, techniques, and even a little bit into what they wish they could do differently if they had the opportunity to go back in time. Over 100 episodes aired. BLOGGER: You'll see me blogging on many websites about digital marketing, personal branding, website design best practices, entrepreneurship, and networking. ✅ Visit www.lorihighby.com for more information on speaking, podcasting, and blogging.
WP&TAccount Executive
Oct. 2005 - Sep. 2008Create and implement advertising campaigns using different mediums such as print, direct mail, web advertising and more. Oversee warehousing, inventory, and distribution for mass volume of literature. January 2007 - September 2008: Account Executive
November 2005 - December 2006: Client Services Manager Assist Account Executives with daily account management and communications. Secondary contact for clients and vendors.
StarkmediaAccount Services Coordinator
Jun. 2000 - Oct. 2005Assisted in creation of proposals for sales team, maintained all aspects of web marketing services for clients including search engine optimization, pay-per-click management, and eNewsletter distribution. April 2002 - October 2005: Account Services Coordinator
June 2000 - April 2002: Administrative Assistant
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