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Work Background
Accenture SongCreative Director
Jun. 2021 - Oct. 2024• Drive brand vision and maintain a consistency of content in e-commerce photography assets for a global activewear brand
• Build and present seasonal creative direction and style guides for the client, collaborating with broader creative teams to ensure visuals and content are synergized, telling a focused brand story • Manage all studio e-commerce photography, including shoot planning, on set management, casting, and final deliverable selects, providing direction to studio photographers, stylists, models, hair and makeup artists to ensure the successful execution of creative concepts • Art direct e-commerce sets and review daily output from teams prior to client delivery; responsible for the delivery of 160-320 model images and 100-200 product images daily
• Partner closely with studio manager and production teams to calendarize, schedule and staff studio e-commerce shoots and special projects, on time and within budget
• Work efficiently to meet tight deadlines and deliver high-quality results without compromising on creativity
• Cast new models seasonally for PDP and global marketing campaigns: effectively recruited over 40 new models within a 2 week period, refreshing entire roster for client's rebrand efforts to reach younger consumers • Scout, train and coach inexperienced models/athletes
• Quality Control: Review and approve all final images to ensure that they meet the brand's standards for quality, composition, and style
• Lead and mentor a multi-disciplinary team of creatives, fostering a collaborative and supportive work environment
• Encourage creativity and innovation within the team, pushing boundaries to achieve outstanding results and creative solutions that advance the brand and speak to the customer
Accenture SongSenior Art Director
Sep. 2020 - Jun. 2021
SplashlightArt Director
Sep. 2018 - Sep. 2020Baltimore, Maryland• Maintained client's brand identity and creative direction for e-commerce photoshoots
• On-set art director delivering 200+ model images daily: Provided direction to studio team, model, hair and makeup artist and made selects in real time to ensure the successful execution of the creative vision
• Post-production image oversight/QC: provided direction and markups to retouching team to ensure high-quality final product • Developed new workflows on set to improve efficiency and lower production costs while up-skilling and creating more opportunities to grow for junior staff • Trained and managed freelance staff, acting as a point person to make sure all team members were executing against the same creative vision
• Styled and photographed still life and laydown/pinup sets
SplashlightStylist
Aug. 2017 - Sep. 2018• Prepared and styled merchandise on model with an editorial eye, while respecting and adhering to the client's brand identity
• Styled lay down and pinups for a variety of products including bags, hats, shoes, bras and underwear
• Researched designers, brands, collections, and products in preparation for each shoot
• Managed time efficiently, collaborating with the on-set production team (photographers, digital techs, and assistants) and Art Director to achieve daily production targets
• Executed styling for women, men, kids, and plus size product
• Maintained strict standards of quality control, staying up-to-date with client art direction
• Assisted the Styling Manager on special projects for social and digital marketing
The Doneger GroupTrend & Concept Designer
Sep. 2014 - Jan. 2017Greater New York City Area• Managed creative strategy for a large portfolio of Fortune 500 fashion retailers, translating cultural trends in art, film, media, and technology into actionable design strategies
• Provided ongoing creative consult to global fashion retailers throughout the seasonal production process, designing and presenting creative share out decks • Designed layouts, wrote copy, and pulled concept imagery, fabrics and silhouettes for seasonal trend publications
• Traveled internationally to create global trend reports, photographing street style and retail displays
• Collaborated with Creative Director on the design and installation of the FW2018 trend forum exhibition for Intertextile Shanghai on location in China
• Contributed written reports as well as visual web content to the Doneger Creative Services website using Content Management System • Managed, mentored and delegated tasks to interns
ValentinoVisual Merchandising Assistant
Aug. 2013 - Jan. 2014Greater New York City Area• Worked with the corporate visual team to maintain the visual standards and design aesthetic of the brands within Valentino Fashion Group US: Valentino, RED Valentino, M Missoni
• Produced visual directives for all East Coast stores according to sell thru and quantity of buys
• Visually merchandised and conducted window/floor changes at New York retail and wholesale locations
• Assisted in the styling and production of events in all New York retail, showroom, and wholesale locations
• Coordinated purchases and deliveries of samples and props for showrooms and retail stores throughout the East Coast
• Managed and recorded the Director of Visual Merchandising’s expenses
W MagazineAssistant to Fashion Director
Jan. 2013 - Aug. 2013Greater New York City Area• Assisted Fashion and Style Director, Edward Enninful, on the set of editorial shoots for W as well as with freelance work on advertising campaigns
• Conducted visual research and prepared mood boards for editorial shoots
• Wrote credits for editorial shoots
• Maintained archive of reference images and literature
• Coordinated the delivery and return of samples before/after shoots, catalogued the receipt and loan of samples for events
Relapse MagazineFashion Stylist
May. 2012 - May. 2012Greater New York City Area• Directed and styled the fashion spread, "An Invitation to Mr.Gatsby's," published in the July 2012 issue • Scouted locations, selected a model, and coordinated sample pulls/returns from local showrooms
Ise White (Fashion Stylist)Assistant Stylist
Jan. 2012 - May. 2012Greater New York City Area• Assisted stylist, Ise White, on the set of editorial shoots, advertising campaigns and runway shows
• Sourced garments, fabrics, accessories, and props for photo shoots
• Conducted and coordinated sample pulls and returns with designer showrooms and PR companies
• Created and maintained a database of showroom and designer contacts to streamline sample pulls
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