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Work Background
Beakers & ChipsFounder
Jun. 2024Portland OR and San Francisco CABeakers & Chips is a brand marketing studio of industry experts for science and technology startups/growth companies who understand the importance of a crafting a powerful story and creating a great brand, but who may not want the overhead of a full time marketing team. We act as a seamless extension of your team drawing upon our experience taking Zymergen from Series B to a $580mm IPO and repositioning Absci as a leader in Generative AI Drug Creation attracting partners like AstraZeneca, Almirall, Bill and Melinda Gates Foundation and more. Our name is a literal play on the convergence of science and technology as well as a playful, memorable reminder that marketing and branding is an important way to stand out from the crowd.
ECHOBENDAdvisor
Jan. 2024Los AngelesStrategic brand advisor to an amazing group of talented creative and production professionals
AbsciChief Marketing Officer
Jun. 2022 - Jun. 2024Vancouver, WA2023 results:
- 196 media articles (18 top tier)
- Web traffic increased +159%
- Social followers increased +59%
- Over 4mm film views - Helped drive new partnerships with AstraZeneca, Almirall, Precision Life, Bill and Melinda Gates Foundation and more
Zymergen, Inc.Chief Marketing Officer
Jun. 2019 - Jan. 2022Emeryville, CABuilt brand and team from Series B to IPO. Sold to Ginkgo Bioworks in 2022
Oregon Venture FundInvestor/Advisor
Jun. 2018 - May. 2019Portland, OR
Jack Gold Consultancy (JGC)Chief Marketing Officer / Consultant
Jan. 2018Portland, Oregon, United StatesWork with small to large-sized Consumer Goods brands and B2B startups to help them shift:
FROM: being a great company, platform or idea TO: becoming a great brand. Working alongside the management and marketing teams to create a strategic framework, consumer-right messaging and an “always on” content plan dedicated to growth for both the business and the brand.
EastnineAdvisor Board Member
Jul. 2017 - Sep. 2021Portland OR / London UKOn-demand fitness coaching platform sold to Pure Gym Group in 2021
NikeSenior Marketing Director - DSG
Jul. 2017 - Jun. 2018Portland, OR/London/AmsterdamLed a transformational vision and strategy for Dicks Sporting Goods marketing through ecommerce, digital and physical experiences for the launch of “React” FW in Running and the “Play Like You Own It” Back to School Campaign. React became the #1 selling shoe for the duration of the campaign and “Play Like You Own It” has broken all historical engagement records.
NikeSenior Marketing Director, Field Sports - North America
Feb. 2016 - Jul. 2017Created business leadership and brand disruption in the Football industry at NFL, NCAA and High School level. Led a transformative 3 silo FW strategy including launching the new Alpha Menace with Russell Wilson to put Nike Football #1 in market share. Launched the first NFL apparel campaign #whoyouwith with Odell Beckham Jr that saw double-digit growth in the NFL Licensed business. Led the internal team to re-sign Odell Beckham Jr to a multi-year sponsorship deal. Led the marketing activity celebrating the Chicago Cubs World Series win after a 108 year wait.
Shifted the consumer marketing strategy for soccer, baseball and lacrosse to a more digital and ecommerce focused offense.
NikeSenior Marketing Director, Training - North America
Mar. 2015 - Feb. 2016In HO14 Nike had fallen to #2 in cold weather base layer apparel. Created a new digitally connected Marketing offense to redefine the future of the Training business in North America. Increased the business through an emphasis on ecommerce, innovation storytelling, impactful brand moments and consumer connections e.g. "Get Out Here" national campaign, Train Chicago, Train LA and the Icebox on Chicago River. Nike became #1 in cold weather apparel in HO15.
NikeGlobal Senior Marketing Director - Global Football
Sep. 2012 - Feb. 2015Led the 2014 World Cup Global Marketing campaigns for all new innovation launches: Hypervenom, Magista and Mercurial footwear silos, Brazil and France Apparel as well as the new Ordem Ball. Leading a global brand team in multiple geographies Nike took back #1 share globally in footwear. Offense included a centrally led and locally executed campaign in 22 cities across the world across all disciplines: ecommerce and digital integration, brand communications, retail, pr and events.
NikeGlobal Football Retail Brand Director
Nov. 2010 - Aug. 2012Led a new strategic vision, execution and transformation of global football retail marketing for the 2012 Euro Championships and 2014 World Cup. This included elevation of physical retail experiences (Niketown London, NY, Champs Elysees etc) and the launch of online retail platforms - both Nike-owned and wholesale partners. Led a retail brand team of +30 across 6 key GEOs.
NikeEuropean Marketing Director Foot Locker Business
Jun. 2009 - Nov. 2010amsterdam, nlLed Nike's Marketing strategy within Footlocker Europe's 500+ doors and opened the first 3 House of Hoops stores in London, Paris and Barcelona. Transformed the way Nike is marketed using high profile athletes and shifting from a transactional approach to creating new experiences for consumers.
NikeWorld Cup 2010 - Head of Retail Marketing Strategy
Sep. 2008 - Jun. 2009amsterdam, nlLed the refresh of the global marketplace transformation strategy for World Cup 2010 in over 3,000 doors around the world. This set the standard for all other categories at Nike.
NikeBrand Communications Director - The Americas (WHQ - Portland, OR)
Jun. 2004 - Aug. 2008portland, orResponsible for business enhancing and award winning campaigns for Run Americas 10K (1, 2 and 3), Joga 10 Football, Run Toronto 10K and multiple Ice Hockey campaigns. Led the first ever Womens campaign to persuade Latin women to look and feel good through dance versus plastic surgery. A provocative film and supporting creative made Nike the #1 brand for women that year.
Led a regional and territory team of 30+ brand communications, digital and media colleagues.
NikeAdvertising Director - Nike UK
Sep. 1999 - May. 2004londonOne of the original 3 who conceived the Run London 10K concept. Led the integrated marketing communications with Wieden & Kennedy London for award-winning work for: Run London 10K (2001-2004), Scorpion KO Football, Freestyle UK and published the UKs largest Football Magazine "Goodbye Hoof Hello Nutmeg" in a revolutionary Content partnership with 442. Together with our agency partners (W&K, AKQA, MGM and Mindshare) we changed the communication model from traditional advertising to digital and experience led.
NikeAdvertising Manager - Nike EHQ
Jul. 1997 - Sep. 1999Amsterdam, NLManaged the 1998 World Cup brand communications that led to Nike becoming the #1 Global football brand in the world for the first time. Led all football and running brand communications as Nike established itself as the pre-eminent sports brand in Europe.
Team OneAccount Director
Jan. 1991 - Jan. 1997Los AngelesPart of the new business team that brought in clients such as Yonex International, Lion Nathan Breweries, Beech Aircraft and Thermador Led the Yonex account and helped grow the NA business with unique marketing campaigns featuring athletes such as Phil Mickelson, Monica Seles, Martina Navratilova
Saatchi & SaatchiAccount Executive
Jun. 1987 - Aug. 1991LondonLearnt the true meaning of “big ideas” fueled by a well written strategy and a relentless pursuit of work that takes the bar higher and the business further with each and every step Part of the account team for clients such as: Procter and Gamble, Times Newspapers, NSPCC, Motor Neurone Disease Association
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