Allison Storck - Director of Marketing & PR, Guide Dog Foundation

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Work Background

Guide Dog Foundation for the Blind & America's VetDogsDirector of Marketing And Public Relations

Apr. 2022Smithtown, New York, United StatesLead media outreach initiatives to generate national, regional and local media coverage for both Guide Dog Foundation and America's VetDogs' missions. Write press release and media alerts, pitch media and coordinate media segments for various Guide Dog Foundation and America's VetDogs' related campaigns. Manage, support and grow Puppies with a Purpose program for both Guide Dog Foundation and America's VetDogs' with national sports partners and media outlets. Pitch new ideas and campaigns with team liaisons for maximum exposure of both Guide Dog Foundation and America's VetDogs' services. Oversee and manage Marketing Manager on regional and local media outreach, Puppies with a Purpose, website support and fundraising/marketing campaigns. Create and update content for both organizations to use for website, media outreach, donor support, and partners use which includes photography, videography, graphic design. Lead strategic communications and fundraising plans for America's VetDogs' 20th Anniversary and the Guide Dog Foundation's 75th Anniversary through story telling in national, region and local media and PR events. Develop and manage Guide Dog Foundation & America's VetDogs website with a strong drive to make more ADA compliant. Create and manage Guide Dog Foundation & America's VetDogs' merchandise store. Support training and puppy departments with marketing materials and press collateral.

Guide Dog Foundation for the Blind and America's VetDogsAssociate Director of Public Relations

Jun. 2021 - Apr. 2022Smithtown, New York, United States• Design and execute proactive media outreach and social plans to generate national, regional and local media coverage that highlights Guide Dog Foundation and America's VetDogs' mission while raising awareness of its free services that enhances both of their brands. • Managing national sports partnerships with the Guide Dog Foundation, America's VetDogs and National Hockey League (NHL) Teams, the Washington Capitals and New York Islanders, Major Soccer League (MLS) team Atlanta United, and National Football League (NFL) Houston Texans on co-raising future guide or service dogs for individuals with disabilities. • Plays lead role in managing and maintaining partnership for third year in a row with NBC Baltimore (WBAL-TV) on co-raising assistance dogs for both the Guide Dog Foundation and America's VetDogs for individuals with disabilities. Responsible to creating weekly segment ideas, pitching national and local media surrounding the partnership and co-manages dually branded social media account. • Oversees Internet Marketing Coordinator on social media efforts for both Guide Dog Foundation and America's VetDogs. Assists in generating and editing social media content such as photos, videos, reels and stories. Develops and executes social media ad strategies and monthly campaigns to further both missions while targeting select demographics and locations to generate more applications for the Foundation and VetDogs' services. • Co-manages high profile dog social media accounts such as Sully H.W. Bush, WBAL-TV Puppy, and New York Islanders Pup.

Guide Dog Foundation for the Blind and America's VetDogsPublic Relations Manager

Dec. 2018 - May. 2021• Managed 2017's TODAY Puppies with a Purpose collaboration between Guide Dog Foundation, America's VetDogs and TODAY morning show to co-raise five future guide and service dogs in partnership with four NBC affiliates across the country; WBAL-TV, NBC 10 Boston, NBCLA, and 11 Alive. Responsible for pitching weekly segment ideas, collaborating with station on co-branded social accounts highlighting the training and socialization of the dogs, as well as generated, captured and edited content to be aired on NBC's TODAY Morning show. Assisted in generating media for Puppies with a Purpose on well known media outlets, The Dodo, People.com and People Magazine. • Key manager in NBC Sport's Stanley Pup initiative with TODAY show Puppy with a Purpose and Guide Dog Foundation pup in training, Sunny to act as NBC Sports Stanley Pup correspondent during 2019 Stanley Cup playoff games. The month long program resulted in over 750 media hits with an estimated viewership of over 60 million across national and local broadcast, print and online outlets that provided a platform to share the Guide Dog Foundation's mission. Top media hits include a syndicated Associated Press article as well as mention on NHL.com. Assisted in managing TODAY Puppy's social account with over 250 thousand followers during the month long program. • Played lead role in international media campaign surrounding Sully H.W. Bush, service dog for the 41st President of the United States, George H.W. Bush, that garnered over 33 thousand media hits, with an estimated viewership of over 11 Billion on international broadcast, print and online media outlets. Campaign resulted in a $4 million dollar fundraising increase year over year.

Guide Dog Foundation for the Blind and America's VetDogsPublic Relations Specialist

Aug. 2017 - Dec. 2018

North Shore Animal League AmericaCommunications Manager

Mar. 2016 - Mar. 2017Port Washington• Assist in creating and implementing strategic communications plan to increase awareness of Animal League America as a brand on local, regional, national and international fronts • Draft media alerts and press releases for upcoming events and promotional campaigns • Assist in coordinating onsite photo-shoots and act as onsite media contact for news crews • Manage all communications with online media that feature adoptable pets on a weekly and monthly basis by working with Adoption Center staff to pick animals, take photos and write individual biographies • Coordinate with Director to draft and pitch media for upcoming adoption events and programs • Monitor North Shore Animal League America’s social platforms for brand appropriate content and messaging • Build and maintain relationships in all branches of media • Oversee media monitoring service platforms and track all media placements for broadcast, online and print outlets • Generate biyearly media reports for board review conferences and compile media reports with analytics for promotional events and new campaigns • Supervise PR interns and other communications staff members • Manage communications and advertising budgets

North Shore Animal League AmericaCommunications Coordinator

Mar. 2015 - Mar. 2016Port Washington, New York• Write and edit all media alerts and press releases for upcoming promotional events and campaigns • Draft talking points for all spokespersons attending media events and broadcast segments • Liaison with online media to feature weekly and monthly adoptable pet features with short biographies and photos • Generate biyearly media reports for board review conferences • Compile media reports with analytics for promotional events and new campaigns • Maintain media lists and relationships with New York centric and national broadcast and online media contacts • Assist with celebrity outreach for adoption events and annual gala • Coordinate selecting animals with Adoption Center staff for upcoming broadcast segments • Supervise PR interns and other communications staff members • Support maintaining the Communications and Advertising budgets

Tiffany & Co.Media Relations Associate

Oct. 2011 - Mar. 2015Greater New York City AreaDrive end-consumer awareness of and demand for Tiffany leather and jewelry collections through press and media product coverage and placement in magazines, social media, movies, and high visibility award shows. • Manage daily communication with media regarding editorial placements and celebrity opportunities. • Liaise with marketing to create press materials for distribution and press event collateral. • Generate media alerts and coordinate with press for in-store events, store initiatives, and new product launches. • Develop and execute social media plans for product launch events. • Manage merchandise loan programs with press, celebrities, movies, etc. • Grew publicity placements for leather collection by 50% in 2012 and another 50% in 2013. • Increased celebrity placements of leather collection at awards shows and premiers by 40% in 2013.

Georg JensenMarketing and Wholesale Assistant

May. 2010 - May. 2011Greater New York City AreaPart-Time Public Relations Assistant • Assisted in developing and implementing marketing, advertising and public relations strategies for 8 U.S. stores. • Managed communication with press regarding upcoming events and promotions. • Helped manage celebrity outreach including stylist relations, gifting and editorial placement. • Coordinated in-store events for consumers to drive sales and improve brand recognition. • Prepared press kits and assisted in setting up jewelry for press days. • Organized yearly manager meeting and manager information kits. Part-Time Merchandiser January 2010 - January 2011 • Helped increase sales 50% at top four New York retail accounts - Barneys, Saks, Bloomingdales, and Michael C. Fina - through proper maintenance of stock levels and creative display of merchandise. Public Relations Intern January 2009 – May 2009 • Managed jewelry and living item inventory and distribution to magazine photo shoots. • Prepared product placement presentations for monthly business reviews. • Managed guest list, invitation, RSVP and admittance process for company events. • Maintained product price books.

Ruder FinnCorporate Communications Intern

Mar. 2010 - May. 2010Greater New York City Area• Maintained media contact lists and research individuals of interest as part of the Novartis account corporate communications team. • Managed implementation of student contest to raise malaria awareness. • Compiled contest entries and addressed contestant questions.

MicrosoftEast Region Public Relations Intern

Jan. 2010 - Mar. 2010Greater New York City Area• Drafted blog posts, bios and announcements for new general manager in Boston. • Edited press questionnaire for Microsoft Technology Center launch in Detroit attended by Michigan’s governor. • Performed research for upcoming pitches.