Guide Dog Foundation for the Blind and America's VetDogsPublic Relations Manager
Dec. 2018 - May. 2021• Managed 2017's TODAY Puppies with a Purpose collaboration between Guide Dog Foundation, America's VetDogs and TODAY morning show to co-raise five future guide and service dogs in partnership with four NBC affiliates across the country; WBAL-TV, NBC 10 Boston, NBCLA, and 11 Alive. Responsible for pitching weekly segment ideas, collaborating with station on co-branded social accounts highlighting the training and socialization of the dogs, as well as generated, captured and edited content to be aired on NBC's TODAY Morning show. Assisted in generating media for Puppies with a Purpose on well known media outlets, The Dodo, People.com and People Magazine. • Key manager in NBC Sport's Stanley Pup initiative with TODAY show Puppy with a Purpose and Guide Dog Foundation pup in training, Sunny to act as NBC Sports Stanley Pup correspondent during 2019 Stanley Cup playoff games. The month long program resulted in over 750 media hits with an estimated viewership of over 60 million across national and local broadcast, print and online outlets that provided a platform to share the Guide Dog Foundation's mission. Top media hits include a syndicated Associated Press article as well as mention on NHL.com. Assisted in managing TODAY Puppy's social account with over 250 thousand followers during the month long program. • Played lead role in international media campaign surrounding Sully H.W. Bush, service dog for the 41st President of the United States, George H.W. Bush, that garnered over 33 thousand media hits, with an estimated viewership of over 11 Billion on international broadcast, print and online media outlets. Campaign resulted in a $4 million dollar fundraising increase year over year.