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Work Background
KasperskyB2B Marketing Manager - META
May. 2018Dubai, United Arab Emirates
Logicom DistributionMarketing Manager -UAE & Gulf
Jul. 2015 - Mar. 2018Dubai, UAEHead the marketing division across Logicom’s full Vendor portfolio, covering Gulf. Within this position, I have successfully developed the following areas (examples only, not limited to):
Increased Vendor MDF investment 7x annually.
Coached and transformed Call Center agents to Inside sales, now producing 5x pipeline. Responsible for P&L of marketing department, achieving 300% profit per head.
Key point of contact for all Vendor Marketing decision makers.
Streamlined and grew Logicom’s regional Marketing department to a team of 5 specialists, whereby we execute an average of 80 impactful activities per Q.
Westcon MEProduct Marketing Manager
Jun. 2012 - Jun. 2015United Arab EmiratesI began this tenure as a Product Executive, within 2 years, I was promoted to Assistant Product Manager and then to Product Marketing Manager. In summary, I worked closely with Business Managers across the Westcon Security portfolio with the purpose to optimize revenue & GP through effective marketing campaigns, identifying up-sell opportunities and leading the Renewals team to drive maximum pipeline closure. Other key responsibilities and successes include: Responsible for ensuring Vendor contract fulfillment with regards to rebates, stock control, pricing, certifications and marketing actions..
Elevated Renewals closure rate by over 200% in less than 6 months.
Strong role in identifying areas of improvement, whether it be in processes, team structure or coaching and training.
ExcaliburSenior Business Account Manager
Jun. 2009 - Jun. 2012ChertseyI first joined Excalibur as a Business Account Manager and was quickly promoted to Senior Business Account Manager. I received the promotion for consistently exceeding monthly GP target and maintaining the lowest telecommunications disconnection figures of clients within the business. I was also awarded the ‘Excellence Award’ for my performance. My main responsibilities included:
Creating, building and maintaining excellent customer relationships within a fiercely competitive market. Understanding and implementing clients telecommunications needs, with regular account reviews, identifying up-selling opportunities whilst providing an excellent service.
Managed over 300 SME accounts across the UK (Vodafone clients)
UX MediaTrainee Information Architect
Jan. 2008 - Jun. 2009After completing University, I started at UX Media as an Account Executive and moved into the more creative role as Information Architect this role allowed me to cover many aspects of the growing business, including:
Wire-framing design solutions
Hands-on usability studies, such as cognitive interviewing
Creating new concepts with management for new and existing accounts.
Pitching to new customers, creating pipeline and providing sales forecast.
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