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Work Background
Karin Nelson ConsultingMarketing Communications Consultant
Mar. 2024Los Angeles Metropolitan Area
Epic StrategiesEVP, Client Services
Jan. 2023 - Mar. 2024Los Angeles, California, United StatesOversaw the Client Services team of a global digital marketing agency to deliver outstanding engagement, ROI and sales for clients ranging from large B2C e-commerce brands like Apple, to Warner Bros. Discovery and B2B tech companies. Collaborated with Clients in creating strategic marketing plans, while actively growing, training and maintaining talent across multifunctional teams within the Agency.
Epic StrategiesSVP, Client Services
Oct. 2020 - Jan. 2023Los Angeles, California, United StatesLed Client Services primarily for CA/West Coast clients with focus on Warner Bros. Discovery, Apple and an array of tech company clients, ensuring strategic excellence and seamless delivery + unparalleled ROI. Initiated long-term agency growth strategy encompassing talent acquisiion/staffing, company scaling, training and retention.
Vertical Marketing NetworkVP, Group Account Director
Dec. 2015 - Oct. 2020Burbank, CALed a team of up to ten Account Managers in managing and executing partner global promotions for Warner Bros. Discovery's entire slate of movie titles across theatrical, family/animation and television programs within the home entertainment release window. Executed cross-promotional campaigns including the Wonder Woman release valued at a record-breaking $28MM. Negotiated and maintained a $1.5MM agency retainer via Client's (Warner Bros. Discovery's) Global Sourcing Team and SVP Global Promotions.
American Solar DirectMarketing Director
May. 2014 - Oct. 2015Greater Los Angeles AreaChampioned branding initiatives and sales tool development for a start-up residential, direct sales solar company, ranked as 17th Fastest Growing Private Company in North America in 2014 by Inc. Magazine. Spearheaded company rebranding and new website development, SEO strategy & online reputation management and digitization of entire sales process via a proprietary online software application used across the outside sales organization. Negotiated successful brand partnerships, including Homes for our Troops, an organization committed to building specially adapted, mortgage-free homes for injured veterans. Drove loyalty, referral and lead generation efforts to help boost sales and customer engagement.
CentigradeStrategic Planning Director
Jun. 2011 - Jan. 2014Los Angeles, CAStrategic architect of marketing and media plans, programs and pitches for global brands, including Lamborghini North America. Helped lead agency's marketing and business development activities, including prospect outreach, social strategy and digital content planning and development. Proven champion and negotiator of successful brand partnerships and product integration efforts. Spearheaded a "Center of Excellence" initiative across Centigrade's global network. Managed staff and operations for Centigrade's LA office ensuring maximum productivity and workflow efficiency.
FUSE CommunicationAccount Director
Aug. 2007 - May. 2010Led strategy & Insights across agency accounts and on new business; Oversaw CRM account for Audi of America, including strategy and activation around brand events/product launches, prospecting and owner loyalty initiatives; Represented Audi of America at a global CRM conference in Munich, Germany; Managed experiential marketing planning and creative branding for Bombardier Flexjet, Breitling and VW Credit, Inc.
Doner AdvertisingAccount Director
Jan. 2007 - Aug. 2007Managed traditional, online and promotional advertising programs for PNC Bank; Built campaigns for major brand launch events alongside Strategic Planning, Media and Creative teams; Coordinated innovative online behavioral targeting alongside SEO/SEM programs that generated a 285% increase in checking applications and 300% increase in SEM conversions; Oversaw full account service team to implement effective, creatively innovative and on-brand programs with challenging turnaround time requirements.
BBDO DetroitManagement Supervisor and Account Supervisor
Jan. 2003 - Mar. 2006Guided communications development, media and creative strategy surrounding two nameplates on the Chrysler National account; orchestrated complex strategic and tactical planning and research for the new Town & Country vehicle launch; leveraged resources and partners (i.e. creative, online, media, PR) to initiate integrated, multi-platform programs like an industry first: Chrysler's 2005 "Person of the Year" sponsorship in cooperation with Time Magazine, CNN and AOL; Coordinated affinity relationships and high-profile promotional partnerships with brands like W Hotels, Target, Costco and Discovery Channel Store; led and helped grow skills of Account teams.
Audi of America, Inc.Marketing Specialist
Apr. 1999 - Jan. 2003Hired by Client based on successful performance as on-site agency Account Executive; directed ad and web agencies on Audi brand creative executions and copy content; planned Audi's showroom catalog and POS marketing production and distribution based on brand milestones and product launch timing; represented collective marketing disciplines in web site forum, prioritizing, negotiating and editing content for Audi of America's web site; managed financial activity surrounding $8 million collateral marketing budget; crafted ongoing internal corporate, dealer and field communication promoting current programs; initiated corporate-wide efficiency-enhancing programs, including an online photography asset management system; oversaw photo shoots and press checks for print and web creative production
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