MATTS & MATTERSDigital Marketing Communications Expert
Mar. 2018Barcelona, Cataluña, EspañaI currently work as an expert in digital marketing communications, focused on branding and creative direction with Generative AI. • I led up to 3 teams with 11 people in total (marketing specialists, community managers, paid media managers, designers, editors and content creators), successfully managing marketing communications and performance marketing for more than 35 companies simultaneously.
• Developed marketing and communications strategies for small and medium-sized business brands, one of them, a national beer brand in Argentina.
• Professionalized the digital marketing communications of various small and medium-sized companies, implementing both the platforms and the development of strategies and management of campaigns, content, and visible improvements in brand engagement, community, and market demand.
• I have worked with multinational brands such as Saloodo from DHL, Hyatt Regency Cartagena (current client), Munich Sports, Siux, and Takeya (in Chile) managing more than USD$100k of Paid Media investment budget in total. And with companies in various countries such as: Argentina, Brazil, Chile, Colombia, USA, Peru, Dominican Republic, and Uruguay.
• My management turned the agency into the city's leader, being highlighted for strategic planning, creativity, quality of design, and professionalism of service.