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Work Background
VSG CommerceManager of Creative Services
Aug. 2016United StatesVSG Commerce is an enterprise-class eCommerce consulting practice that specializes in launching high-performing online stores for B2B, and B2C businesses. The company collaborates with leading content, and commerce, software providers to deliver tailored digital solutions that drive revenue, enhance customer experiences, and accelerate time to market. Major clients: Blue Buffalo, Medline, Air Liquide, Integra Life Sciences, Gerber, TIGI, Red Heart, and Lighthouse for the Blind. • Led UI/UX design for award-winning eCommerce websites and mobile apps, enhancing usability, engagement, and accessibility while ensuring WCAG compliance. • Managed front-end developers and designers, overseeing execution and brand consistency across projects. • Spearheaded internal branding and marketing design, strengthening VSG Commerce’s visual identity. • Initiated and led the development of reusable eCommerce assets, improving the discovery phase efficiency by 30% • Collaborated on digital transformation and customer experience strategies, for online B2B and B2C clients.
eTechnologies, Inc.Creative Manager
Aug. 2012 - Aug. 2016Northbrook, IllinoiseTech360 was a technology-driven marketing firm specializing in financial products, while also operating a startup incubator that launched several successful businesses. • Oversaw creative direction and design for Etech360 and its subsidiaries, including notable brands such as Truck Park, ezDinero, SparkHire, and Marlin Financial. • Led a team of designers and developers to optimize website UI/UX, enhancing user engagement with visually compelling and user-friendly designs. • Used A/B testing and data-driven design to improve conversion rates, refining UI elements and user flows to enhance engagement and drive business growth. • Initiated a responsive website redesign strategy using Bootstrap, and WordPress. • Led branding and identity development for startups, contributing to successful market launches.
Pay-Ease, LLCSenior UX Designer
Sep. 2010 - Aug. 2012Chicago, IllinoisPay-Ease LLC specialized in the development of fully integrated, self-service, bill payment and retail touch screen kiosk solutions. Major clients included US Bank, Walgreens, MoneyGram, QuotePro Insurance, and the City of Chicago. • Designed and prototyped UI for municipal and retail kiosks, improving usability and accessibility. • Conducted user and market testing, refining product designs based on insights. • Collaborated with developers for seamless UI implementation. • Led a company rebrand, including logo redesign, corporate identity updates, and creation of marketing materials and trade show graphics to enhance brand visibility
eVentive LLCSenior Art Director
Jul. 2007 - Aug. 2011Chicago, Illinois• Produced and managed launch of new eVentive CMS based website which was a key driver for investor research and new client development. • Designed UX and UI for McKesson Pharmaceuticals software application to streamline insurance reimbursement. Software dramatically increased call center efficiency and was later acquired by Walgreens. Lead designer and member of SA (Systems Analysts) team. • Developed branding and websites for various eVentive clients. Including, GBC (General Binding Company) , Zemen Bank, and Access Real Estate. • Developed all marketing materials, digital signage, vehicle wraps and trade show collateral for subsidiary company Yemgeta Travel. • Provided pro-bono website design, support, and marketing assistance to Partners In Development; PID develops partnerships between African Americans and African nonprofit
organizations working the critical area of HIV/AIDS in eight African countries.
GO! Products, Inc.Creative Director
Jan. 2003 - Dec. 2011Greater Chicago AreaDeveloped marketing and promotional materials to support campaigns with American Express, Coors, Dairy Queen, Dodge, Miller, Molson, NASCAR, NAPA, SkyMall and UPS. • Development of company and product branding including logos, packaging, POS displays, website and e-commerce store. • Positioned GO!‘s marketing efforts for national launch at national retailers including Sears, Costco, Grainger, Hammacher Schlemmer, and Home Depot.
One IncCreative Art Director
Jan. 1999 - Dec. 2002Northbrook, Illinois, United States• Designed central web portal that linked all regional offices and acted as a tool to enhance company’s value proposition to potential investors. • Art directed site design with outside PR/Marketing firm with the goal of
developing a central CRM Community depository of information, a corporate “Cybrary”. • Codeveloped “Eddie” marketing program, focused on an employee development initiative that encompassed professional, technical and interpersonal education.
This program was the foundation of human resources policy implementation across all service areas.
Dronen Consulting Inc. (DBA DC Systems)Art Director
Jan. 1996 - Dec. 1999Northbrook, Illinois, United States• Designed branding and packaging for new call center software suite which
garnered several awards from Telephony Magazine and prompted a sale to Intervoice of Texas. • Developed all branding and marketing collateral for “Winning is a Habit” recruitment campaign to attract top engineering talent from Midwestern universities. Recruitment outreach program yielded a 81.4% acceptance rate vs. 22% (the national average). • Created all newsletters, marketing materials, logo and branding.
• Graduated from company SED (System Engineer Development) program.
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