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Network Power<100 people
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Marketing
✨100%
Business Owner
🐦100%
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United Kingdom
Work Background
Gift of Adoption FundChapter Network Officer
Mar. 2023 - Sep. 2024Philadelphia, Pennsylvania, United StatesResponsible for leading Gift of Adoption’s Chapter expansion and development initiative across the US
The Parkinson AllianceDevelopment Director
Sep. 2019 - Oct. 2022Kingston, New Jersey, United States• Supported marketing efforts for Parkinson’s Disease awareness, fundraising, and event management
Botaneco Inc.Chief Marketing Officer
Nov. 2017 - Mar. 2019Lambertville, NJ• Launched effective marketing strategies to propel commercialization efforts globally for the innovative natural personal care ingredient manufacturer, quickly establishing 10 key accounts, including Estee Lauder, L'Oreal, and Neutrogena
• Orchestrated multi-channel marketing campaign driving new innovative technology and consumer insights, generating a $3M pipeline of business within 14 months
• Leveraged an initiative providing a platform to request product samples, driving significant orders, and launching a quick and successful start into the market
• Established high functioning US office staff for the Canadian organization, hiring and developing a team of 5 and leading in the development of business goals, identifying critical distribution partners, and implementing plans
Walstrum Enterprise, LLCMarketing Director
Apr. 2013Bucks County, Pennsylvania, United States• Leveraged expertise to provide exceptional consultancy identifying potential opportunities and driving business growth for medium to large companies, including Polysciences, Inc., Dionis - Goat Milk Skin Care and Princeton University • Facilitated detailed demographic and market segmentation studies, supporting the re-launch of a skincare brand gaining national account acceptance and realizing significant growth in a new channel
• Developed and launched database and training/collaboration tools within a large enterprise organization, streamlining the communication and data-sharing process for capital asset acquisition, maintenance, and disposal
• Re-structured website meeting customer specifications, generating 12% increase in online traffic and 8% increase in revenue
• Launched an initiative to nurture and manage key accounts, enhancing merchandising and packaging, supporting incremental shelf space, and optimizing brand presence
Nutrisystem, Inc.Senior Director, Product and Program Development
Apr. 2010 - Mar. 2013Fort Washington, PA• Led a cross-functional team from R&D, nutrition, and the food division, developing an end-to-end life cycle for a dieting consumer, including maintenance with the launch of frozen food products
• Directed a team in performing all aspects of product development, leveraging key consumer insights to ensure the end-to-end online customer experience aligns with organizational expectations
• Collaborated with various research and product teams focused on streamlining the product development stage gate process, supporting improved product output
• Developed high-impact marketing campaigns ensuring alignment with product development and consumer segmentation, resulting in the attainment of top and bottom-line results
• Established a new branded product portfolio, generating a 3% increase in diet season sales within a steadily declining market
• Performed as creative director for a Nutrisystem edition of the Classic Low GI Cookbook, successfully selling over 3K copies
• Partnered with the University of Penn Medicine, identifying and creating a 4-year long-range product pipeline for a complete consumer trial
Sara Lee Household & Body Care, USA - Kiwi, Meltonian, Tana brandsBrand Manager
Feb. 2007 - Mar. 2010Exton, Pennsylvania, United States• Constructed an aggressive integrated marketing plan, including print, trade, and consumer promotions, packaging redesign, merchandising, and line extensions, resulting in a 10% increase in market share growth over 3 years at a major consumer products company leading to buy-out, meeting company long-term objectives
• Collaborated to develop and launch an innovative range of women’s ‘Cosmetics for Shoes,’ establishing a new key account distribution of $3.5M
Benetton Sportsystem - Prince Tennis/Ektelon RacquetballGlobal Director of Marketing
Jul. 1994 - Feb. 2007Bordentown, New Jersey, United States• Integral in the launch of the Quiktrac lightweight line of footwear complimenting the Natural Foot Shape collection, stimulating a double-digit sales increase and 5% market share points in the first 2 years
• Responsible for leading a team of 2 in managing sales, marketing, and product development worldwide, supporting the organization being the #1 selling shoe in the nation for 6 years while overseeing manufacturing team in Taiwan
• Hired to answer phones and recognized for quick learning and top performance, being quickly promoted through the organization to eventually becoming the Global Director of Marketing
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