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Work Background
AUPENProducer | Designer
Dec. 2023 - Feb. 2024SingaporeIn my dual role as a producer and designer, I orchestrate in-house e-commerce and campaign shoots, meticulously style 20 outfits prior, and produce 15-20 creative assets bi-daily for paid content on Facebook and Instagram. These efforts significantly contribute to the success of conversion campaigns targeting the United States, United Kingdom, Australia, and Singapore.
designoryContent Creator
Sep. 2023 - Nov. 2023SingaporeAs the designated content creator for Samsung Singapore's Tiktok and Instagram platforms, I independently plan shoots - creating storyboards and shoot boards, sourcing props, setting up for shoots, styling sets/talents, and handling cameras and lighting - and produce videos for BAU content and campaign teasers for Samsung's FE Series.
Merci ManzelCo-Founder
Apr. 2019 - Sep. 2023Singapore, SingaporeI played a pivotal role in establishing the e-commerce brand from the ground up, taking on various creative tasks such as identifying target audiences, designing brand collaterals, creating print and digital assets, developing the website, copywriting and creating customised home configurations for customers. I managed social media platforms through both organic and paid content creation and copywriting. On the business development front, I built internal processes, sourced materials, and maintained strong relationships with both suppliers and partners. Working closely with stakeholders and customers everyday, I excelled in client servicing and effectively coordinate their requests for every project.
Merci ManzelCreative Designer & Strategist
Apr. 2019 - Sep. 2023SingaporeDeveloping a cohesive brand identity across both offline and online platforms. This involves designing visually appealing elements for print and digital assets, crafting engaging content for social media platforms and websites, and upholding brand consistency according to brand guidelines. Additionally, I excel in strategising content calendars and implementing marketing initiatives to enhance brand awareness and drive product promotion.
Hazel's GuestlistBrand & Community Management
Apr. 2019 - Sep. 2019SingaporeAs the social media community manager, I create content for Facebook posts and stories. This included copywriting for content and social media posts, as well as, crafting proposal emails to potential suppliers, venues and event collaborators. With different events every week, I had the task of liaising with several organisation representatives or venue representatives simultaneously to ensure everything goes smoothly. I have also actively contributed to a rebranding initiative aimed at enhancing business opportunities and fostering future collaborations.
The Walt Disney CompanyCreative Intern
Sep. 2018 - Mar. 2019SingaporeIdeated, pitched and executed content centered around upcoming movies, events and consumer goods for social media channels; flatlays, gifs, teasers, tutorials, interview videos, motion graphic animations, and articles. Some projects included Marvel Studios Exhibition, Uniqlo x Disney, Captain Marvel Talent Tour, Disney+, Magical Moments (Christmas @ Orchard), Disney Junior and Disney On Ice. Some tasks include: - Developing content ideas for events, movies & partnerships
- Sourcing for props & materials
- Planning for shoots according to timeline, budget, & brand guidelines
- Storyboarding
- Camera set ups
- Styling sets & outfits
- Videography & Photography
- Video editing & image editing
- Motion animations & VFX
- Copywriting & article writing Types of content: flatlays, gifs, trailers, tutorials, recipe videos, stop motion videos, interview videos, promotional posts, articles, thumbnails, IG story stills.
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