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Work Background
Thoma ThomaPresident /CEO
May. 2024Little Rock, Arkansas, United States
Sonic AutomotiveSr. Director of Product Marketing and Fixed Ops Marketing
Mar. 2013 - Jul. 2023Charlotte, North Carolina Area
BDA (Acquired Evigna in 2010)National Account and Marketing Manager
Feb. 2010 - Oct. 2012Charlotte, North Carolina Area• Responsibility to manage the sales and marketing efforts to support client relationships with Bank of America, Hospitality, and Luxury Automotive segments. • Business Analysis of the accounts, contract terms review, team layout, effectiveness, and go-to-market strategy within assigned accounts. This resulted in a successful integration of training team to properly map accounts, team coverage changes to properly align to more efficiently meet customer expectations, and higher level of team engagement and empowerment.
• Lead internal teams to ensure proper timelines are being built, met, and expectations are communicated to our customers.
• Team lead for the execution of multi-medium marketing initiatives across the country. • Built full scale marketing plans for our online stores in capacities of B2B and B2C and project managed them from start to finish. This includes coordination and timeline management of product design and development, purchasing and procurement, international sourcing and import, creative and web design and development, fulfillment and distribution facilities, marketing, and go-to-market strategy. • Business Development, organic growth strategy, and direct sales within assigned accounts.
• Team Management – up to 8 direct reports.
Evigna (Aquired by BDA in 2010)Director of Sales Operations and Creative Services
Oct. 2007 - Feb. 2009Troy, MIPromoted to this position.
• Responsible to analyze our sales and marketing business model internally, create procedure and process changes to create efficiency, and implement the changes effectively throughout the organization.
• Liaison for the sales and marketing team to all other divisions within the organization. Responsible to ensure that new policies and procedures being implemented from our finance and operations divisions were in-line with our customer experience excellence deliverables.
• Direct management of our in-house Creative Team. Established a new job tracking system, and restructured the department to ensure achieving the highest level of creativity while maintaining our existing production level.
• A major accomplishment during this timeframe was the integration of our creative designers and our web design team. This created a synergy in our communication mediums to enhance the end user experience for shopping through our catalog and ecommerce stores. As a result, our team established a 50% year-over-year cost savings in 2009.
Evigna (Aquired by BDA in 2010)Brand Manager
Aug. 2004 - Sep. 2007Troy, MI• Brand Manager of the merchandise brand identity catalogs and e-commerce web stores for fortune 500 clients. (Ford, Jaguar, Land Rover, Nissan, Infiniti, Volkswagen, and Marriott accounts).
• Managed the execution teams in a matrix organization utilizing the services of various departments including warehouse and fulfillment services, product development, inventory planning, creative development, web store (e-commerce) development, import services, marketing, and program deployment. • Built marketing strategy for all print, online, social media, and other marketing initiatives to grow direct sales of our program. • Marketing Analysis of program effectiveness and user experience by utilizing survey tools, trade show feedback, user focus groups, and Google Analytics.
• Primary interface with customers to communicate timelines, manage expectations, and provide solutions and strategies for program growth. • Chosen by management to represent our brand development team and present our capabilities for prospective clients as needed.
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