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Work Background
COOL MediaSales Director
Jan. 2021Australia, MelbourneProgrammatic Media
Digital Sales
Sales Leadership
Revenue Management
Commercial Growth
Stakeholder Management
Training and Development
SportsbetPremium Experience Manager
Jun. 2020 - Sep. 2020Melbourne, Victoria, AustraliaStrategy Refinement: Creation of a long-term strategic approach that re-imagined an events and experiences program to our large customer cohort (30k+), ensuring strategy focussed on our strategic pillars, delivered on our customer charter / purpose and increased share of wallet
Adopted a Blue Ocean Strategy mentality that created an uncontested market space, differentiated from competitors, created and captured new demand, and was scalable. Generated a H2 2020 and Spring contingency migration plan for Bet Easy & Sportsbet HVC, inc. digital, (virtual) experiences, in-stadium / on-course and “money can’t buy’ experiences in a COVID environment. Budget evaluation of $3m worth of supplier contracts and recommended 2021 strategy Supplier Contracts: Lead key and annual supplier contract negotiations and reviews due to CV-19 & company merger across Horse Racing | AFL | NRL | MCG and Magic Millions to achieve favourable outcomes for business and customers post COVID
Introduced and negotiated new supplier opportunities for 2021 & beyond Media & Marketing Partnerships: Collaborated with our media team on 12m Best Bets digital subscriptions as part of our new racing.dom deal for 1k of our strongest racing preference customers, (value $200k)
Leveraged Sportsbet media partners & talent, and approved code/ club partnerships to offer Money Can’t Buy opportunities / experiences to HVC New Business Incentives: Sourced ongoing partnership with multi denominational gift/rewards platform via dedicated Sportsbet portal to distribute Sportsbet branded rewards (digital cash) to approx 1k cohort group Specific training and development modules inc. Responsible Gambling, Sportsbet compliance / codes of conduct
NEERG ConsultancySenior Media Consultant
Mar. 2019 - Jan. 2021Melbourne, AustraliaSelf-employed since March 2019, Neerg Consultancy is a Melbourne-based consultancy that provides media strategy, direction and media sales service and support to both media companies, brands and media agencies. I have just finished a 5 month contract with Stockland Brand Alliance - a revenue generating business out of Stockland. My role here was to introduce this business unit to the Melbourne market and to secure advertising, experiential, sponsorship and promotional revenue through a combination of existing digital & static media platforms and bespoke packaged opportunities that critically add to shopper experience and centre environments. I curated many conversations across the Melbourne market - both media agency & client direct about the role these media assets can fulfil on the consumer P2P and how these assets align to brands retail media strategy. Key business won included: Specsavers | Government In 2019 I did a 7 month contract role with Gravia Media | Distress Rate Media, a leading independent media and creative agency. Here I was responsible for growing agency revenue and increasing the agency client base (BDM) through effective omnichannel media planning and buying that offered best in market value, and delivered strong ROAS. I also initiated a working agreement with a leading digital agency to support our traditional media buys with a digital | social extension. Key business won, and clients I was account lead on included: Festival X, Tango Energy, Speedo, Freshpaper.
Medium Rare Content AgencyVictorian Sales Manager, Jetstar Media
Aug. 2018 - Feb. 2019Melbourne, AustraliaAs a Victorian Sales Manager/Client Service Manager, I led a team of 5 people to achieve overall business goal, along with set individual sales targets across Jetstar’s magazine, digital and ambient (plane) assets. Additionally, I provided support to National Advertising Manager and Digital Director in driving both the digital sales strategy and overall sales vision across all assets. I was also responsible for conducting weekly WIP’s, setting individual KPIs to track performance to budget. In order to drive new revenue opportunities I built and maintained relationships across agencies and clients. Aside from these, I created proper account list management for team to follow, and identified any additional training requirements. Key business won: Tourism Tasmania, Tourism Launceston, ANZ, Jetstar Car Hire
TRIBEClient Services Director
Dec. 2017 - Aug. 2018Melbourne, AustraliaAs Client Services Director I am responsible for overseeing the development of relationships with agency & enterprise clients across VIC/SA/WA to drive customer business and revenue outcomes. I work with a dynamic, high-performing team and we work closely with our key partners to understand the role we can fulfil to drive their business outcomes. Whether through tactical or "always-on" influencer, social and/or content objectives. An important part of my role is educating the market on the benefits of a brand's content being created by their customers, and how their content can and should be amplified to support owned and paid media strategies. I aim to build best in market client servicing relationships to run knowledge-sharing and thought-leadership sessions to be the subject expert in all things influencer and UGC.
TRIBEAgency Partnerships Manager VIC / WA / SA
May. 2016 - Dec. 2017Melbourne, AustraliaTRIBE is a self serve marketplace connecting social media influencers with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach. With authentic advocacy at it's core, 'Citizen Influencers' who've built fans around a particular passion or expertise, get paid to craft sponsored posts recommending products they already use and love. Since launching in Nov 2015, our tech platform has experienced phenomenal growth. In just a short time, TRIBE has connected 28,000+ influencers with 6,000+ small, medium and large businesses including Disney, NAB, Dan Murphy's, Vodafone, Mondelez, SWISSE, Coles, Schweppes to produce over 220,000 pieces of authentic, original and unique content. At no cost, brands upload a brief and receive lovingly crafted authentic influencer content celebrating their products. Brands only pay for the content they purchase. Start your campaign today: tribegroup.co or contact me [email protected]
TRIBEPeople & Culture Lead
Mar. 2016 - Aug. 2018Melbourne, AustraliaLeading the People and Culture team at TRIBE I am tasked with the responsibility to: Build a unified and collaborative organisation through key company initiatives via a tiered approach that is engaging and relevant to the needs of the business. And on budget. To create a socially FUN culture aligned to our values and company mission Provide a positive work environment that is fair, inclusive and understanding Implement a wellness program for staff with a focus on mindfulness at work, health, happiness and productivity
Southern Cross AustereoAgency Account Manager
Apr. 2008 - Nov. 2015Melbourne Area, Australia
Australian Radio NetworkAccount Manager
May. 2006 - Mar. 2008
Anheuser-Busch InBevTerritory Sales Manager - London
Oct. 2003 - Jan. 2005
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