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Work Background
Tiny Rebel GamesLead Product Designer
Feb. 2022 - Jun. 2024* User Journey Design for Web3 NFT Purchase
. I designed the user experience for purchasing and unlocking a custom Web3 NFT (Non-Fungible Token), which represented the virtual pets. One of my primary goals was to simplify the often complex process of buying Web3 tokens, making it easy and exciting for users. I ensured that the joy of owning a new virtual pet came through clearly in the process, while still managing the technical side smoothly.
* Remote User Research
. I conducted remote user research to understand how users felt about both the purchasing process and gameplay experience. This helped guide design improvements, ensuring the product was enjoyable and accessible to a wide audience.
* Mobile and XR Game Design
. I was involved in designing the user journeys for the Petaverse mobile games, focusing on intuitive navigation and gameplay. I also worked on the menu design for the Oculus XR app, ensuring a seamless and immersive experience in the extended reality environment.
* Website UX and Design. I led the user experience and design of the Petaverse website, ensuring it provided clear information and easy navigation, while maintaining a consistent and engaging look that matched the overall brand.
* Team Leadership and Cross-Disciplinary Collaboration. I led the UX/UI design team, and played an active role in the project’s steering committee. This involved working closely with content designers, engineers, agile delivery lead and the art team to ensure a cohesive user experience and consistent visual style across all parts of the project.
* Brand Design
. I worked on creating the visual identity of the Petaverse, including the design of logos and word marks that would resonate with users and reflect the futuristic and playful nature of the project.
Nationwide Building SocietyExperience Design Mananger
Oct. 2017 - Feb. 2022BristolLeading design across Nationwide’s automated advice projects. Bringing open, transparent & fitting financial advice to our members through digital tools. Mentoring and leadership for my team of designers. Supporting agile integration for design.
Nationwide Building SocietyExperience Design Manager
Oct. 2017 - Feb. 2022Bristol
Nationwide Building SocietyPrinciple Experience Designer
Jan. 2016 - Feb. 2022Bristol, United Kingdom
MicrosoftPrincipal Designer - Forward Projects, MixRadio
Apr. 2014 - Jul. 2015Bristol
Nokia UKPrincipal Designer - Forward Projects, Entertainment
Oct. 2012 - Apr. 2014BristolWorking across Nokia business units including Smart Devices, Mobile Phones, Gear & accessories and within Entertainment to identify areas where MixRadio and the music service can add value and create new products. Developing concepts from storyboards to prototypes for user research, defining the user experience and delivering design principles. Overseeing projects as they pass into further design and development.
Nokia ukLead designer Nokia Reading
Mar. 2011 - Oct. 2012Bristol
NokiaSenior Design Manager
Sep. 2006 - Oct. 2012
NokiaUser Experience Manager
Jan. 2006 - Feb. 2011
InteresourceInformation Architect
Jan. 2006 - Dec. 2006
Freestyle Interactive LtdFreelance multimedia designer
Jan. 1999 - Dec. 2001
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