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Work Background
AztecResearch/Technical writing
Jan. 2024Zero-knowledge cryptography propaganda
Taiko LabsResearch
Mar. 2023 - Dec. 2023• Research around L2 MEV, prover decentralization, liveness, and permissionlessness, multi-prover design, cross-chain communication, folding. The research results were “packed” into articles, notes, and live presentations. Based on which, the protocol design decisions were made.
• Educational pieces around PLONKish ZK-SNARKs, ZK-EVM architecture, MEV on Based Rollups, the influence of EIP-4844 on Rollups, ZK research digest.
• Organizing and facilitating internal (e.g., Taiko Research Day) and external (e.g., Twitter Spaces) research events, discussing multi-prover, SGX, cross-chain communication, Halo2, etc. Check my articles and notes here: https://positive-kettle-163.notion.site/Lisa-Akselrod-Research-86c5cd5a526742d29d37c7919c52ff9a?pvs=4
Hito, IncGrowth Officer
Apr. 2022 - Jan. 2023United States• responsible for the Business Development and Marketing strategy and its execution: design the strategy for all the channels, design KPIs, North Start metrics and budgeting, find and manage talents for all roles, track and report the performance of all marketing and BD streams
• generated the first hundreds of sales (building brand awareness from the scratch) using strategic partnerships and 100+ members early-adopters community launched from the scratch (including ambassadors program, content marketing, PR, etc.)
• generated 20+ leads for fundraising (tier 1-2 venture funds) and 3+ leads providing ecosystem grants • built 5+ strategic partnerships (including market leaders) representing the company in the largest ecosystem conferences
Pitch-deck studioco-founder & CBDO
Jan. 2019 - Mar. 2022• Generated 50+ deals and 200+ leads building company's reputation and awareness in the international market with $0 budget
• Provided 50% viral effect (50% of clients brought new leads)
• Launched an additional product that increased ARPU by 250% (as a Product Owner)
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