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Work Background
Grand Central StudioFreelance Copywriter
Jan. 2023 - Apr. 2024Cape Town, Western Cape, South AfricaFrom snappy one liners to engaging SEO-focused blogposts, my role entailed crafting creative, fun and engaging copy for a handful of well known brands. I have a special knack for producing social media content that drives subtly drives sales. My main tasks involved creating clever copy to capture customers attention and to ensure click-through rates soared. Engaging with audiences in a way that left them with tongues dangling, thirsty for more. Driving traffic to the website and making sure that all copy aligned with brand tone and maintained the core essence. Ensuring that all copy was well-researched, up-to-date, and accurate. My speciality lay in transforming scientific research into interesting, approachable copy that consumers can relate to.
The Yoga Loft, Chareldi Yoga Studio, ReUnion Yoga, HotDog Yoga, Unraveled Yoga Studio.Yoga Instructor
Jan. 2018 - Dec. 2023Cape Town, Western Cape, South AfricaWhile I have taught yoga for over 5 years, I have been a student of yoga for many, many more. It has played a large part of my life for almost 2 decades. I believe that movement is integral to our health and well-being. Yoga and movement can provide us with ways of accessing and expanding our creative abilities and awareness of self. Teaching in a way that is rooted in embodiment and somatics, my intention is to guide others into a deeper connection to their bodies, themselves, and the world around them.
KataOwner/ Designer
Jan. 2015 - Mar. 2022Cape Town Area, South AfricaKata collection was inspired by my nomadic life. Sourcing and designing jewellery, I manufactured it in India. MAUA was born on a journey I took across Africa where I met incredible female artisans. The products we created were part of a larger vision to empower female artisans and support traditional craft and skills. I sold both in South Africa and to the European market. The joint concept store I opened closed due to covid however the dream to empower women lives on.
Freelance WriterFreelance Writer
Jan. 2013My passion for writing is fuelled by my love of travel. I have written for various publications including Air Malta and many online blogs. My early career at Elle Decoration gave me hawk-eye attention to detail whilst my insatiable curiosity gave me the necessary chutzpah to leave and figure out how to freelance while traveling the world. My unique perspective and open-mindset are what set me apart. I am available to write articles, blogposts and updates across all social media platforms.
Freelance Self-EmployedWriter/ Copywriter/ Content creator
Jan. 2013 - Dec. 2014Cape Town, Western Cape, South AfricaIn the early days of content creation and social media marketing, I assisted a senior brand strategist in writing content for a variety of clients. I wrote copy and many of the blogposts for renowned furniture retailers Weylandt's. My roles included creative input into marketing across all social media platforms. Fuelling both my passion for design and marketing skills.
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