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Work Background
Let's Level UpHead of Strategic Growth & Development | Lets Level Up
Oct. 2024As Head of Strategic Growth & Development at Let’s Level Up, I lead the expansion of an Educative SaaS Platform and digital agency that helps businesses, nonprofits, and faith-based organizations scale through digital transformation and data-driven marketing. My focus spans across Rev Ops, business development, client acquisition, strategic partnerships, and operational excellence. I work cross-functionally to implement scalable systems, automation, and AI-driven solutions that enhance both our internal processes and client results.
Country Wise PrintingHead of Strategic Growth & Development
Jan. 2024 - Jul. 2024Somerset West, Western Cape, South AfricaAs Head of Strategic Growth & Development at Country Wise Printing & Signage, I led the company’s transformation across business development, operational strategy, and digital innovation. I played a key role in expanding market presence, optimizing revenue streams, and modernizing internal processes. My work focused on identifying B2B growth opportunities, strengthening customer retention, and building strategic partnerships. By implementing CRM systems, marketing automation, and data-driven campaigns, I helped reposition the brand and improve both client experience and operational efficiency.
SEVENTH DAY ADVENTIST CHURCHOrdained Minister - Head of Organisational Growth & Development
Jan. 2016 - Jul. 2024Cape ConferenceAs Minister in Organizational Growth & Development for the Cape Conference SDA Church, I led strategic initiatives across 13 churches, a nonprofit (Meals on Wheels), and a nursing facility—integrating business strategy with faith-based leadership. My focus included digital transformation, leadership development, and cross-sector partnerships to drive growth and long-term sustainability. I developed scalable outreach models, secured funding through strategic alliances, and led humanitarian and youth initiatives that expanded organizational impact both locally and abroad.
Silverleaf Seventh-day Adventist ChurchYouth Pastoral Worker
Jan. 2014 - Dec. 2015Somerset West
Win Wise MarketingAssistant Marketing Manager
Feb. 2012 - Dec. 2014Somerset West Area, South AfricaAt Win Wise Marketing I received an internal promotion to Assistant Marketing Manager. My role included P & L responsibilities, the management of staff, accounting, stock, client relations, designing marketing strategies, and day to day sales & operations. Achievements + Highlights Started new product lines to increase revenue. Created SOP manuals to assist staff in maintaining QC standards. Co-designed and Project managed the successful launch of an online printing service
Win Wise MarketingSenior Graphic Designer
Jan. 2010 - Jan. 2012Somerset West Area, South AfricaAs a graphic designer I took a senior role by leading, managing, and mentoring the Company's Design, Web-Dev, Illustration, and D2P design teams. I created work flows for the company, project managed the brand development strategies and assisted with client relations. Achievements + Highlights Successfully created a skills development course for up-skilling designers.
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