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Work Background
The Implementation StationMarketing Strategist ◆ Founder ◆ Digital Marketing ◆ Technology Solutions ◆ Team Leadership
Jan. 2011 - Dec. 2018I started and led this virtual assistant agency and team to leverage technology solutions to streamline business operations for online entrepreneurs. Our services included handling scheduling, operations, technology, digital marketing and financial. In addition, I consulted on creating dialed-in messaging, marketing and sales cycle value, and deployable marketing strategies. Highlights included:
►Grew and led a team of eight, utilizing team and project management tools such as Slack, Asana and Basecamp
►Managed multiple, simultaneous digital marketing campaigns
►Leveraged marketing and technology expertise to recommend and implement appropriate SaaS technologies
Suzanne Tregenza Moore EnterprisesFounder
Sep. 2010Greater BostonI founded this company to support entrepreneurs in developing effective omnichannel marketing strategies based on consistent core messaging that would: ~ generate revenue ~ drive successful product launches ~ promote customer acquisition and retention. I also focus on optimizing marketing and sales cycle value by driving effectiveness at every stage of the sales funnel from lead magnets to conversion. In addition to business coaching, I work with non-fiction authors to develop downstream revenue opportunities leveraging their books and create messaging to reinforce their thought leadership. Highlights include: ►Coached 35+ non-fiction authors to hit the Amazon Top 10 bestseller and new release lists by creating client-focused messaging delivered across multiple channels ►Generated a 250% increase in sales within 18 months for one client by implementing new sales and marketing processes and growing market presence ►Increased close rate by 30% with increased recognition as a thought leader due to the successful launching of my book, Hang on Tight! Learn to Love the Roller-Coaster of Entrepreneurship ►Launched the All Things Authorpreneur podcast and have hosted 52 episodes to-date on topics ranging from revenue generation strategies to email marketing and automation solutions ►Increased client’s income 2X by creating recurring revenue stream ►Delivered marketing strategies as the marketing expert on the Change Your Attitude…Change Your Life “Good Life” team on air at WOR and AM970 in the New York City Market and wrote for the brand’s digital magazine, "24 Seven"
CINEDIGM CORP - ADirector Corporate Communications ◆ Marketing ◆ Brand Management ◆ Event Management
Jan. 2002 - Dec. 2010Morristown, New Jersey, United StatesI came on board at Cinedigm in its early stages, reporting directly to the CEO while building up the marketing and communications organization within the company to drive and accommodate its growth before, during and after the company’s initial public offering. Drafted, edited and distributed all corporate communications to ensure consistency of messaging including press releases, media alerts, earnings call transcripts, investor relations materials and the creation of new website. Highlights included:
►Played instrumental role in integrating acquisition companies into the corporate website and messaging
►Served as key point of contact for sell-side communications
►Expanded market presence by organizing all aspects of trade show appearances, press events and earnings calls ►Served as a trusted advisor to C-suite executives
►Managed external PR firm relationships Cinedigm Corporation (now Cineverse) is the leading independent entertainment studio in North America. During my tenure the company grew from 10 employees to 300 with revenues close to $70M annually.
GiantLoop NetworkSolutions Expert ◆ Cross-Functional Team Leadership ◆ Sales Support ◆ Collaboration
Jan. 2000 - Dec. 2002Greater BostonInitially brought in as a market researcher, I transitioned to becoming a member of the “deal desk” in which I led collaborative efforts with the engineering, sales and sales management teams to develop customized quotes tailored to individual clients for $75M pipeline. Due to specialized nature of the service provided, the RFP process required cross-functional input that I facilitated. Highlights included: ►Managed workflow to ensure timelines met ►Supported sales presentations by developing individualized sales materials based on engineering requirements ►Created understandable materials to communicate technical information to clients GiantLoop Network is a technology solutions company.
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