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Work Background
iTG TechnologiesHead Of Marketing
Mar. 2022 - Mar. 2025Macclesfield, England, United Kingdom
National TrustSenior Marketing & Communications Officer
Jun. 2021 - Mar. 2022Lake DistrictWorking closely with property, outdoor and special project teams, responsibility for co-ordinating marketing activities including marketing planning, content creation and communication delivery.
The People's CommunityLead
Mar. 2020 - Sep. 2021Cheshire, England, United KingdomMany networking groups talk about helping you to grow your business. You pay your membership fee, turn up, pay for your breakfast, network then leave. But do any of them genuinely have your further interests at heart? Do any of them impart expert knowledge and take interest in how you grow, both as individuals and as a business? This is where The People Community is different. Launched by experienced businesspeople who have owned and run their own business for many years (and have the trophies and bruises to show for it), the whole purpose is not only to help you to connect to people who can help you and your business grow, but to help you develop as an individual by benefiting from, and contributing to the group, expert knowledge as part of your membership. And as a Lead of The People's Community I love helping people.
Ultimate ClarityDirector
Apr. 2019MacclesfieldHelping tech SMEs turn complex innovation into commercially powerful brands. At Ultimate Clarity, we specialise in brand strategy and identity development for tech SMEs that are ready to stand out, scale up, or reposition for growth. We work closely with founders and leadership teams to transform ambitious ideas and clever technology into a well-positioned, well-articulated, and beautifully presented brand—one that customers understand, trust, and want to engage with. We’re a good fit if...
You’re a growing tech business and: 👉 You’ve outgrown your original brand 👉 You’re struggling to explain what makes you different 👉 Your visuals don’t match the quality of your offering 👉 You want to feel proud of how you show up in the market What we do best ✅ Brand Strategy – Positioning, messaging, customer insights & value propositions ✅ Brand Identity – Visual direction, logo, colour palette, typography & illustration ✅ Brand Assets – Templates, stationery, pitch decks, data sheets & more ✅ Workshops & Consultancy – Hands-on support to help you define and refine your brand No jargon. No bloated retainers. No fluff. Just clarity, creativity, and commercially focused thinking. If your brand isn’t keeping pace with your business—or never quite hit the mark to begin with—we’d love to help you fix that. Your tech is smart, so your brand should be too.
Through MarketingDirector
Dec. 2014 - Mar. 2019Macclesfield
Williams&Crosby LtdDirector
Nov. 2013 - Nov. 2014Macclesfield
North East Cheshire Business AwardsCommittee Member
Mar. 2011 - Nov. 2014MacclesfieldIn addition to helping to arrange and manage the awards along with my fellow committee members, I was responsible for the creative elements including website, literature, advertising, event branding and marketing. The awards continue to be a fantastic platform that celebrate all that's great about business in North East Cheshire and recognise companies and individuals that make a positive contribution to the region and outstanding achievement.
Sci-Tech Daresbury - Network MemberMember
Jan. 2008
Through CreativeManaging Director
Sep. 2007 - Oct. 2013Manchester, United KingdomWe’re marketing and creative experts with incredible strategic and implementational expertise. We work closely with all our clients and our integrated nature allows us to look objectively at all projects adding value at every stage of the process. We draw on a diverse range of skills and experience working both online and offline and with every type of client, from start-ups to some of the UK’s leading brands and organisations including East Cheshire Hospice, Salford Community Leisure, Russell Hobbs, Pifco, Corus, Roche, Cambridge Antibody Technology, Findel Education, University of Liverpool, Exova, Mammut, Honeywell, Fine Bedding Company, ClearSky Accounting, Promethean and Ticketmaster to name a few. This diverse experience helps us to take an objective viewpoint and we use our expertise to inform the direction we take our clients. We are an experienced team with over 50 years of experience between us and have a long and strong track record of making marketing campaigns work for our clients and helping them achieve their objectives. We really challenge perspectives and opinions and work in collaboration with our clients.
CIM | The Chartered Institute of MarketingFellow and Chartered Marketer
Jun. 2000I am a member of the Chartered Institute of Marketing and a Chartered Marketer. As a marketing specialist with 25 years of experience creating and delivering strategies and plans for many b2b and b2c brands, one of my motivations is to offer straight talking, practical marketing advice. I enjoy imparting knowledge and helping individuals and companies and strongly believe in the need to measure the success and return from marketing activity and keeping everything simple and transparent.
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