Leo BurnettSenior Executive-Strategy & Insights
Jun. 2022 - Apr. 2023Beirut, Lebanon•Servicing the P&G femcare portfolio across MEA, Europe, Africa, & Latin America
•Partnering with Creative and Account Management team members to develop powerful and motivating ideas which make meaningful contributions to the success of clients’ brands.
•Carrying out brand planning, strategic planning and analytical activity for assigned accounts, and ensure all deliverables required, internally and externally, represent high-quality thinking and meet professional standards of efficiency and timeliness.
•Participating in research, analyze results, and formulating points of view on learnings and implications.
•Monitoring trends relevant to client categories, and using to inspire new opportunities for client brands, better briefs, and fresher ideas.
•Monitoring competitive activity in client categories, and using to help inform strategic decisions and defining key challenges for client brands.
•Helping drive more integrated, modern, omni-channel solutions.
•Helping with regional strategy requests and new business pitches as workload allows