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Work Background
Media Manager
WavemakerMedia Manager
Mar. 2024
Senior Associate
KPMG Saudi ArabiaSenior Associate
Mar. 2023 - Feb. 2024Beirut, Beirut Governorate, Lebanon
Senior Executive-Strategy & Insights
Leo BurnettSenior Executive-Strategy & Insights
Jun. 2022 - Apr. 2023Beirut, Lebanon•Servicing the P&G femcare portfolio across MEA, Europe, Africa, & Latin America •Partnering with Creative and Account Management team members to develop powerful and motivating ideas which make meaningful contributions to the success of clients’ brands. •Carrying out brand planning, strategic planning and analytical activity for assigned accounts, and ensure all deliverables required, internally and externally, represent high-quality thinking and meet professional standards of efficiency and timeliness. •Participating in research, analyze results, and formulating points of view on learnings and implications. •Monitoring trends relevant to client categories, and using to inspire new opportunities for client brands, better briefs, and fresher ideas. •Monitoring competitive activity in client categories, and using to help inform strategic decisions and defining key challenges for client brands. •Helping drive more integrated, modern, omni-channel solutions. •Helping with regional strategy requests and new business pitches as workload allows
Digital Planner
Leo BurnettDigital Planner
Nov. 2021 - Apr. 2023Beirut, Lebanon
Content Writer and Digital Marketer
Mobile ArtsContent Writer and Digital Marketer
Aug. 2021 - Aug. 2021
Junior Media Buyer
Mobile ArtsJunior Media Buyer
Jul. 2021 - Aug. 2021Beirut, Lebanon•Google Ads specialist. •Handling CPI and CPA Marketing campaigns for customers. •High budget management •Track and compare search results and search success through primary search channels as MobiBox •Manage and track keyword bids, expenditure caps and other primary account metrics. •Manage and retain keyword list updates. •Provide ideas for a creative images, videos, and copywriting. •Develop new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.
Account Manager
Mobile ArtsAccount Manager
May. 2021 - Aug. 2021Beirut, Lebanon•Direct contact with clients •Develop long term relationships with clients •Manage internal operations between different teams •Coordinate campaign management and ensure efficient campaigns •Handle daily operations with clients and assist with challenging requests •Ensure the timely and successful delivery of our solutions according to customer needs and objectives •Collaborate with sales team to identify and grow opportunities
Market Research Junior Project Manager
aktaventuresMarket Research Junior Project Manager
Mar. 2021 - Apr. 2021London, England, United Kingdom-Remote•Research the vibration monitoring and machine condition monitoring space •Identify competing IOT sensors in the market •Identify domain experts to interview •Identify potential clients to interview •Conduct interviews and support in drafting questionnaires •Support in analyzing qualitative and quantitate data •Support in drafting presentation reports
Business Developer and Project Leader
PersEd | Personal EducationBusiness Developer and Project Leader
Feb. 2021 - May. 2021Beirut, Lebanon•Prepared strategies for enhancing website design •Social media marketing plans •Led in public speaking youth project •Product Development •Audit and manage YouTube and podcast content
Project Leader
American University of BeirutProject Leader
Sep. 2020 - Mar. 2021Beirut, Lebanon•Led a team in collecting data of 2300 majors of all universities in Lebanon •Assisted in website design plan •Monitored the entering and scheduling of all data needed for building the website
Governance, leadership, and Administration group
American University of BeirutGovernance, leadership, and Administration group
Sep. 2018 - Oct. 2019Beirut, Lebanon•Planning Digital Marketing campaigns, including social media and display advertising •Maintaining our social media presence across all digital channels •Measuring and reporting on the performance of all digital marketing campaigns

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