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Work Background
ANZA SingaporeVice President
Apr. 2024SingaporeAn executive member of the Australia & New Zealand Association Singapore board, providing executive support to the President, representing ANZA at stakeholder events, and ensuring smooth organisational operation and governance for the benefit of over 7000 members. www.anza.org.sg
BrandedHead of Marketing & Communication
Jul. 2023SingaporeDriving marketing and communications for Branded's events, IP and content globally, including All That Matters, Sports Matters, Gaming Matters, It's A Girl Thing, CreatorWorld and many more. www.branded.live
NBCUniversal Media, LLCAPAC Head of Marketing & Digital - International Networks & Direct-to-Consumer
Dec. 2020 - Jul. 2023SingaporeLeading a multi-territory team of 8 marketers, overseeing affiliate and consumer marketing, PR, social and digital efforts for NBCU's portfolio of free-to-air, subscription and on-demand brands across APAC. Brands include Bravo, E!, DreamWorks, CNBC, Universal TV, Universal+, Sky News and MSNBC.
NBCUniversal Media, LLCSenior Manager, Commercial Marketing
Jan. 2020 - Dec. 2020SingaporeLed commercial marketing for NBCU's portfolio of media brands across Asia. This included trade and consumer marketing for affiliate partners for brands such as CNBC, DreamWorks, E! and Sky News as well as global outbound ad sales solutions.
NBCUniversal Media, LLCSenior Manager, Content Solutions
Nov. 2018 - Dec. 2019SingaporeWorking within NBCU Networks' sales and marketing team, I led the regional content solution strategy and implementation for clients including Zalora, Ministry of Tourism Indonesia, Unilever, Universal Pictures International and Sompo Insurance.
A+E Networks AsiaSponsorship & Trade Marketing Manager
Nov. 2015 - Nov. 2018SingaporeDriving engagement with and revenue for A+E Network's brands across South East Asia - HISTORY, Lifetime, FYI, Crime + Investigation and H2. My role was to work with like-minded partners to bring our brands' messaging to life as compelling storytelling across TV, online and on-ground branded experiences. Project lead for HISTORY Con Malaysia, a 3-day consumer convention that brought HISTORY to life, with international talent, activities, sponsors and exhibitors. I was responsible for event curation, management, marketing, sales liaison and ticketing. In 2017, we had 21,000 attendees across the 3 days.
Network TenStrategy and Integration Manager
Mar. 2015 - Sep. 2015Network TenI worked closely with the Network Ten sales team to develop tailored go-to-market sponsorship and integration strategies, both proactively and in response to client briefs. I looked after a range of programming including shows like The Biggest Loser, The Bachelorette, Shark Tank and The ARIA Awards and was responsible for liaison between internal TEN departments and also external production companies.
ARCHIBALD / WILLIAMSAccount Director
Aug. 2014 - Feb. 2015In this role, I managed the fast paced News Corp Brand and Acquisition account, focusing on growing digital and print subscriptions to their Metro Mastheads. I was responsible for senior client relationships, strategy and overseeing campaign implementation with three account managers.
Network TenProgram Marketing Manager
Jul. 2012 - Aug. 2014Sydney, AustraliaResponsible for developing consumer marketing strategies and plans for key programs, and overseeing their implementation and evaluation. I worked across a range of productions, including the relaunch of MasterChef Australia, the Sochi 2014 Olympic Winter Games, the Big Bash League, The Project and Eyewitness News. Also led the project team for the Sochi 2014 Olympic Winter Games and Glasgow 2014 Commonwealth Games. This included liaison with the the international organising committees on all approvals and leading the cross functional meetings with representatives from all departments involved in the project, from Sales to News.
Innocean Worldwide Australia Pty LtdRetail Business Manager
Feb. 2011 - Jun. 2012Responsible for developing and rolling out through-the-line retail campaigns for Hyundai in Australia, including TV, radio, outdoor, online, press and POS/collateral.
Pulse Marketing Group, SydneySenior Account Manager
Jan. 2007 - Jan. 2011Key point of contact for all my clients, managing their projects from brief to project completion. This role includes marketing strategy planning and implementation, advertising campaigns, as well as digital activity including website development, SEM and online display campaigns.
Royal Australian NavyABMUSN
Jan. 2003 - Jul. 2012Musician in the NSW Detatchment of the Royal Australian Navy.
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