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Work Background
Beyond, Inc.Senior Director of User Experience
Mar. 2022• Led UX design and optimization of Overstock on Shopify, increasing conversion rates from 0.5% to 1.8% and growing GMS from $2M to $15M/month.
• Directed UX strategy for Bed Bath & Beyond’s e-commerce launch, delivering the site in just 30 days.
• Collaborated with leaders and external agencies to develop and implement new brand guidelines and strategies for emerging Intellectual Properties (IPs).
Overstock.comDirector of UX
Mar. 2020 - Mar. 2022• Scaled the UX team from 8 to 20 designers, raising team NPS from 0 to 68 and strengthening team effectiveness.
• Optimized A/B testing through User Research, improving test success rates from 20% to 45%.
• Partnered with senior leadership to define and execute the Product/UX strategy, improving product quality and user experience.
Overstock.comSenior UX Product Designer - Apps
Jan. 2019 - Mar. 2020• Earned eTail 2019 recognition for Best Mobile App (Overstock), driving engagement and revenue growth.
• Enhanced app conversion rates by redesigning the homepage, refining search and filtering, and optimizing post-purchase experiences.
• Developed an app design system, improving design consistency and efficiency across platforms.
Overstock.comSenior UX Product Designer - Loyalty & Financial Services
Jun. 2018 - Jan. 2019• Conducted UX audits and research to enhance Overstock’s loyalty and financial services programs, resulting in 39% growth of the Club O loyalty program.
• Improved flows and designs for credit card and financial service programs, optimizing the user experience to increase customer acquisition.
StoryArc MediaManager, User Experience Design
Mar. 2016 - Mar. 2018• Led UI/UX design on apps featured in the Apple and Google app stores, driving engagement and earning positive reviews.
• Managed a UX team and provided design direction across web and mobile products, ensuring consistency and efficiency.
StoryArc MediaLead Product Designer
Jan. 2015 - Mar. 2016Utah• Led UI/UX for the app/web game "Poptropica", achieving over 3.5M monthly players and 123M page views per month.
• Created user flows, prototypes, branding assets, and marketing materials, enhancing user engagement and brand recognition.
• Developed customized advertising campaigns for Disney, Pixar, Nickelodeon, Cartoon Network, LEGO, and Diary of a Wimpy Kid.
Nate GreenwallUX Design and Consulting
May. 2011• Provided UX design and consulting services for brands including My Client Development, TrickyFast Studios, CloudDoor, Diary of a Wimpy Kid, and blockchain-based technologies.
• Designed UX strategies, user flows, wireframes, prototypes, and branding materials, improving design efficiency and product usability.
PearsonLead Product Designer
May. 2007 - Jan. 2015Utah• Led UI/UX design for the web game "Poptropica", named TIME magazine’s Top 50 Websites of 2011, engaging over 300M players worldwide.
• Created digital assets including UI components, illustrations, branding, and promotional materials, increasing audience engagement.
• Designed custom advertising experiences for brands like Disney, Pixar, Sony, Nintendo, Cartoon Network, and LEGO, enhancing brand partnerships.
LetterPress SoftwareDigital Designer
May. 2004 - May. 2007• Collaborated with instructional designers to develop award-winning educational software, earning BESSIE, EDDIE, and Codie awards.
• Designed UI, animations, logos, and packaging, enhancing user engagement in educational programs and software.
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