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Work Background
Strategy Director
Clockwork UKStrategy Director
Sep. 2022 - Aug. 2024London, England, United KingdomMain client: Xbox international (all territories bar the USA). Multichannel Content Planning, Strategy, Ideation & Marketing. Insights, Analytics, Data Analysis. Creative, Campaigns & Brand Strategy. Partnership Marketing. Influencer Marketing. Paid Media Strategy. Content Localisation & Regional Adaptation. Event Planning & Strategy. Benchmarking & Forecasting. Audience Segmentation & Targeting.
Social Strategy, Associate Director
Wasserman / Laundry ServiceSocial Strategy, Associate Director
Jul. 2021 - Mar. 2022Main client: Amazon Music EMEA Social Media Planning, Strategy, Ideation & Marketing. Insights, Analytics, Data Analysis. Creative, Campaigns & Brand Strategy. Influencer Marketing. Process Design.
Content & Social Media Lead
HuckletreeContent & Social Media Lead
Apr. 2021 - Jul. 2021Content Strategy Social Media Strategy PR Strategy Influencer Marketing
Head of Collection/Global Community & Content Manager
Plum GuideHead of Collection/Global Community & Content Manager
May. 2018 - Apr. 2021London Area, United KingdomMarket Launch, Expansion, Strategic Account Management & Partnerships. Customer Success, Client Acquisition, Content & Community Ops & Management. Cross-Functional Process Design and Research. Brand and Campaign Strategy. UX/UI and Digital Insights. Team Management & Mentorship. Digital and Multichannel Marketing.
Content, UX/UI & Localization Strategist
Audible, Inc.Content, UX/UI & Localization Strategist
Dec. 2015 - Jan. 2017Berlin Area, GermanyMultichannel Content & Brand Strategy & Marketing. Project Management. Localisation. UX/UI Strategy. Copywriting
Owner & Consultant
Agathon SolutionsOwner & Consultant
Jan. 2011London, England, United KingdomEstablished the agency in the US (FKA Tigress) and relocated to London in 2018, servicing American and EU/UK clients with a primary focus on the tech, entertainment, luxury, design, clean energy, politics, and fashion, while utilising a journalism and cognitive science background to expand into adjacent sectors. Advised on multi-channel, multi-market content, social media, events (Milan Design Week, SXSW), and influencer strategy, focusing on data-driven insights for creatively optimised messaging and augmented ROI.
Video & Music Editor / Content Strategist / Musicologist at ROVI
TiVoVideo & Music Editor / Content Strategist / Musicologist at ROVI
Sep. 2007 - Sep. 2010London, United KingdomDe-facto Editor for AOL Italy Music directory. Multichannel Digital Content and Metadata Strategy, Creation & Management. AllMovieGuide.com Contributor & Correspondent (Venice Film Festival, Sanremo Festival). Content Editing and Creation (clients included Yahoo, Spotify, LoveFilm, Encyclopaedia of Popular Music).
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