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Work Background
Prague School of Creative CommunicationLehrer
Oct. 2023Prag, TschechienSupporting international students from all over the world into benchmark professionals for the creative industry. Lectures in Strategic Management and Creative Writing. #university #turningcreativityintoabusinessmodel #creativeindustry #businessportal #pscc.university
DAVIGOworxShareholder Relationship Manager
Jan. 2020Hamburg, Deutschlandresponsible for the brand development, corporate and sales communications, steering the external social media service providers
KonzeptQuartier GmbHStrategisches Kundenmanagement
Jan. 2020 - Sep. 2020Fürth und Umgebung, Deutschland
Timmermann PartnersDirector Change Communication
Jul. 2018 - Apr. 2022München und Umgebung, DeutschlandMit Timmermann Change Communication wird aus Veränderungsprozessen eine unternehmensweite Bewegung. Timmermann unterstützt Menschen, die Change wiiirklich ernst meinen. Wir machen aus einem „warum ich“ ein „darum wir!“ Mit Timmermann Change Communication ziehen mehr Menschen schneller mit, bringen sich ein und werden begeistert. Wir entwickeln die strategischen Grundlagen zur Change Communication und erzählen – im Dialog – die gemeinsame Geschichte von Transformationsprozessen. So stärken wir die positive Identifikation mit anstehenden oder laufenden Veränderungsprozessen.
Management Consulting for Corporate Marketing and Communication DepartmentsMUTTER.
Apr. 2018Prag, Tschechische Republikwww.mutter.cz says it all.
IMAGINE stories s.r.o.Change Communication • Brand Strategy • Storytelling • Remote Workshops
May. 2016PragueDie richtigen Inhalte sind ein guter Anfang. Doch stellen wir uns vor, es gelingt uns eine Geschichte daraus zu machen, die Menschen erreicht, berührt und dann auch bewegt ...
HackerAgencyManaging Partner/Chief Creative Officer
Aug. 2012 - Apr. 2016Prague, The Capital, Czech RepublicSame challenges, different dress: Becoming a proud member of HackerGroup in Seattle, which is the leading agency for Customer Relationship Management (CRM), I can contribute 24 years of experiences in doing Dialogue Marketing and CRM in any channel and media you can imagine.
DraftfcbChief Creative Officer
Aug. 2012 - Jun. 2013Prague/Czech RepublicMember of the Hot House Agency Network for ŠKODA AUTO.
Responsible for the creative material on the CRM platform of ŠKODA AUTO. We have set up an entire dialogue map with more than 100 activities (offline and online) to enable the markets of ŠKODA AUTO with easy to use our prepared templates (InDesign, Photoshop, HTML5) for "from-now-to-then" marketing activities in their local markets. Extensive experience in dealer- and retail marketing Brands:
Jaguar, Chrysler/Jeep/Dodge, Renault/Dacia, ŠKODA HQ
Triumph motorcycles, BMW Motorrad Accomplished
• Development of adaptable campaigns for dealers (Offline and online) inclusive lead generation mechanisms for follow-up CRM
• Creation of dealership communication packages for car launches, aftersales (parts & service) and continuous communication (e.g. Seasonal Campaigns 2013-2015 for ŠKODA AUTO) – all channels and media (not TV)
• Intense dealer involvement with sponsoring activities of the headquarter
• Change Management Communication packages for dealers
Creative strategy and strategic creative, brand consultingFreelance Creative Director
Nov. 2011 - Jul. 2012Hamburg Area, Germany1) Deepening my experience in healthcare advertising for clients from the pharmaceutical and medical industry (DESITIN, OLYMPUS, WYETH, EUCERIN). Brand development, image and product campaigns. 2) Print advertising, retail marketing communication for TRIUMPH motorcycles Germany. Development of One-to-One concepts for lead generation at the largest motorcycle event in Europe (www.mogo.de) for TRIUMPH motorcycles and BWM Motorrad 3) Setup of GLUE – Make your Ideas stick. – The innovative method to create presentations that touch instead of presentaining concepts: gluetube.de
d.pole communication GmbH // publicis groupExecutive Creative Director
Mar. 2009 - Oct. 2011Responsible for brand communication of DAK, Alice telecommunication, TRIUMPH motorcycles and Chrysler/Jeep/Dodge regarding retail and dealer marketing.
d.pole communication GmbHCCO
Jan. 2009 - Oct. 2011Hamburg Area, GermanyCreative Lead on Chrysler/Jeep/Dodge (ATL, BTL) DAK (ATL, BTL), Alice telecommunication, TRIUMPH motorcycles, RUVILLE (Aftersales automotive). Creative work on DEUTSCHE POST, Desitin (pharma), Olympus Microscopy (BtoB) ...
DraftfcbExecutive Creative Director / Managing Director
Mar. 2006 - Mar. 2009Creative lead of Crew 4 for automotive clients like Johnson Controls, RUVILLE (Schaeffler Group), TRIUMPH motorcycles, Creative challenger in international Rumbles of DRAFT-FCB
Hamburg School of IdeasLecturer
Jan. 2006 - Mar. 2024Hamburg Area, Germany– Lectures on B2B copywriting, seminar and term paper for Dialogue Marketing (since 2006). – Member of the Jury to select the new students for the upcoming academic year Want to see me teaching? Apply here: www.texterschmiede.de/copytest
TEQUILA / TBWA Advertising AgencyCreative Director
Jan. 2004 - Mar. 2006Leading the creative team to develop integrated communication tasks for brands like BWM motorcycles, KNORR (Unilever), HäagenDazs, NIVEA a. o.
DetterbeckWiderCreative Director
Jan. 2000 - Dec. 2003Creative Director on Dialogue Marketing Creative for Alfa Romeo, Fiat, Lancia, STELLA Musicals, DEUTSCHE POST, O2
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