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Work Background
FPA (Family Planning Association UK), sexual health charity.Interim Head of Communications and Digital
Dec. 2018 - Apr. 2019I was interim Head of Communications and Digital as maternity cover until end of April 2019. My position ended early as the charity sadly went into liquidation owing to an insurmountable pension deficit. My responsibilities included: Programme lead and communication strategist for Sexwise, a Public Health England funded national sexual and reproductive health information programme, including budget responsibility. Leading a busy communications team of four including a communications manager, an information and publications officer, a communications and marketing officer and a clinical specialist. Responsible for FPA's external communications including press, digital and stakeholder relationships.
FPA (Family Planning Association UK), The Sexual Health CompanyCommunications Lead - PHE digital sexual health information programme
Jan. 2018 - Dec. 2018
Leanne Ford Communications and ContentFreelance marketing and content consultant
Jun. 2015London, United KingdomI have worked as a freelance marketing and communications consultant since 2015 - providing both strategic advice, hands on implementation and training to clients from diverse sectors including charities, social enterprises, healthtech companies and tech specialists Clients have included: Best Beginnings charity, Female Founders Rise, Your Future Impact, manifesto, Preventx, Potato (now AKQALeap), 64 Million Artists, People Partner Plan, Kiko Matthews, SH:24, Mindwave Ventures and SystemC companies.
SH:24Communications and engagement lead
Jun. 2015 - Dec. 2017London, United KingdomOnline content strategy Management and development of brand Optimising content for search Building external partnerships Management of the SH:24 blog and business site Developing iterative communications and marketing strategies Media buying - digital and offline
Department for Business, Innovation and SkillsMarketing Manager
Feb. 2015 - May. 2015London, United KingdomI worked on Do More Online, a strand of the Business is GREAT campaign, to enable the UK's 1.8m small businesses who are not currently online to experience the benefits of going digital. My role focused on: Content development for social channels Reviewing the customer journey on the website Building partnerships with external organisations Managing research, media and creative agencies Ensuring the right audiences were targeted for biddable digital campaigns Campaign evaluation for Cabinet Office, BIS officials and ministers
Department of Energy and Climate ChangeSenior Engagement Manager
Jan. 2014 - Feb. 2015London, United KingdomI worked on strategic and creative communications partnerships that maximise the impact and reach of DECC's messages and facilitate better external relationships. Some of my work included: •Strengthened and built the Department's LinkedIn presence, doubled community in 4 months and used to gain stakeholder insight on key issues • Conducted analysis of cross-department stakeholder engagement to establish strategic engagement priorities • Co-ordinated cross-government support for WWF's Earth Hour with particular focus on DECC's own communications activity • Worked with a small team to improve the design and analytics measurement of the Department's e-newsletter • Social media at live DECC events such as the Power of London, ESOS roadshow and online Q&As including Secretary of State's online Guardian Big Energy Debate Q&A
Foundation66Fundraising and Communications Co-ordinator
Sep. 2011 - Jan. 2014London, United KingdomFoundation66 was formed after the merger of one of London's longest established alcohol recovery charities, ARP, and Rugby House. My role was as Fundraising and Communications Co-ordinator, with responsibilities across business development, fundraising and internal and external communications. • Management of all digital presence including website and social media channels • Design and production of all marketing collateral including posters, leaflets and signage using Adobe Creative Suite • Research, writing, editing and project management for successful tenders • Liaison with local and national news media, securing coverage in broadcast and print media • Lead on community fundraising including challenge events, management of volunteers • Internal communications across geographically dispersed organisation • Co-ordinated Alcohol Awareness Week campaign messages and activities across tri-borough area
RNIDProject Manager
Jan. 2011 - Jun. 2011London, United KingdomRNID is the UK's largest charity focused on hearing loss. • Managing video production including content and creative development, briefing freelancers through all stages • Oversaw multimedia database including commissioning maintenance and development • Project management of design and production of marketing and fundraising collateral during rebrand of charity
Oliver UKAccount Manager
May. 2009 - Dec. 2010London, United KingdomOLIVER is a marketing productivity company twice listed in the Times Fast Track 100. Its specialisms include marketing productivity, technology-based productivity solutions, marketing resource management and print management. My role was as an onsite account manager for charity client RNID, based in the Publications and Creative Services team within the Public Engagement directorate. •Managing workload of 3 designers •Marketing team account manager for Co-op Charity of the Year working group •Helping internal clients to find different communications channels to promote their work •Identifying partnership working opportunities between clients. •Working on strategy and creative teams for other clients. •Writing for new business tenders.
Souk AdvertisingProject Manager
Jan. 2009 - Apr. 2009London, United KingdomSpecialising in leisure and travel, Souk Communications is an integrated advertising agency. • Management of delivery of consumer, trade, national and regional press advertising campaigns for Seafrance and the Cayman Islands. • Trafficking design and artwork for print collateral for Radisson Edwardian and Canadian Affair.
McConnells GroupClient Services Executive
Mar. 2006 - Dec. 2008Derby, United KingdomMcConnells Advertising and PR is one of the Midlands' largest and longest running integrated agencies. • Responsible for account management for the National Trust in the East Midlands and project management of printed literature, exhibition materials and online banners. • Significantly developed volume of National Trust business within the agency, selling in services including media and digital design. • Client facing PR event project management for launch of Showcase Cinema de Lux. • Copywriting for websites, ads and printed literature for the National Trust, Derby City Council, clients in housebuilding and construction sectors and the agency's own new business collateral.
Breedon PublishingEditorial and Publicity Assistant
Jan. 2005 - Aug. 2005Derby, United KingdomBreedon Publishing (now DB Publishing) is a leading UK sport and history book publisher. • Writing press releases, publicity material and short summaries of titles for catalogues. • Researching markets for submissions to support commissioning process.
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