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Work Background
Spicer Bags - Casima Home CorporationRetired Owner
Mar. 2013 - Jan. 2025San FranciscoSpicer Bags is a California-based handbag, tote bag, travel accessory, and home accessories business. All of our bags and home products are designed and sewn in our studio in Sacramento. We sell wholesale to hundreds of retailers, museum stores, wineries, and resorts.
We offer the traditional line of Sally Spicer bags (that have been available for over 18 years). In addition, we have expanded the line to include bags made of sustainable cork, USA-made cotton, denim, and other recycled materials.
We offer small batch productions (of 48 bags or less). Perfect for designers who want to create a style but can't manufacture or want a low-cost entry to try a style or idea. We love to help people achieve a dream!
Habitat Design Corp.Business Partner/Co-Founder
Jan. 2010 - Jan. 2013Menlo Park, California, United StatesAs co-founder of Habitat Design alongside the visionary Jessy Berg, I helped redefine what’s possible in landscape design. Jessy pioneered an innovative approach to creating landscape plans remotely, leveraging geographical coordinates to craft site-specific solutions without ever stepping foot on-site. My role? Bringing those designs to life. I curated a thoughtfully selected portfolio of products tailored to enhance each unique vision. Together, we built a successful online platform and carved out a niche in the landscape design space, blending creativity, technology, and precision. Our work caught the eye of industry leaders, including a feature project with Sunset Magazine’s *Idea House*—a showcase of design innovation and lifestyle inspiration. Habitat Design wasn’t just about landscapes; it was about crafting experiences, transforming spaces, and reimagining what design can achieve. After Habitat Design, I focused my energy and talents on Sally Spicer Bags/Spicer Bags and Spicer on Third, our retail store in San Francisco.
Addwater Marketing Agency and Addwater Retail MarketingDigital Merchandising and Retail Marketing Specialist
Jan. 2004San Francisco CA Sonoma CA Napa CA Sacramento CAI am involved in all elements of a business designed to help small and medium-sized businesses with online marketing and specific design solutions. Currently, I am focusing on helping companies with brick-and-mortar stores to create a more cohesive and curated collection to compete with the online world. Some customers still do not want to be instantly gratified and love to look at physical products in retail stores. In my position, I can always take the store and develop an online personality with website structure and media placement to help achieve online traction. Over the last 20 years, I have always been on-call to assist with projects using my talents as needed to provide the best service for the Addwater clients.
The Home BookCo-founder
Oct. 1989 - Jul. 1993Menlo Park, California, United States• Managed product selection, pricing, ordering, and catalog design for The Home Book, a home design catalog and retail store.
• Oversaw operations and ensured a hands-on approach to running the business.
• Successfully sold the business to Fortune's Almanac in 1992, leading to a smooth transition and continued success post-departure.
Bonsu CorporationCo-Founder
Apr. 1984 - Feb. 1988Palo Alto California, Santa Clara, CaliforniaLed the founding of Bonsu Corporation, a computer software distribution company in Santa Clara, California. Coordinated the development and distribution of Mac-only software and peripherals, culminating in the sale of the company to Ingram/First Software in 1988. Managed operations, strategic planning, and sales efforts to drive company growth.
Functional Inc.Co-Founder
Mar. 1982 - Oct. 1985Palo Alto, CAI co-founded Functional Inc., a catalog company and retail store focused on beautiful American Designed products and manufacturing. We searched the USA for designers who were committed to creating beautiful well-designed and reasonably priced products for the home, office, and on the go. Voted one of the best new catalogs in 1984, and 1985 by AMA. We closed the business as I changed gears and dove into the tech world.
Regis McKenna Public RelationsFront Office
Jun. 1980 - Sep. 1982Palo Alto, CA
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