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Work Background
Royalty Specialty CoffeesHead of Coffee and Business Development
Nov. 2020LondonDeveloped and executed commercial strategy, increasing revenue streams by 35% YoY
across multiple international markets.
• Led financial planning and market entry strategies, identifying new business
opportunities and implementing structured growth plans.
• Designed and managed multi-market partnerships, launching cross-border B2C/B2B
expansions through data-driven decision-making.
• Created financial models and business cases to evaluate investment opportunities and
potential acquisitions.
• Led go-to-market (GTM) strategy for new product introductions, aligning brand,
marketing, and sales teams for successful execution.
• Managed cross-funcUonal collaboration between finance, technology, and strategic
planning teams, ensuring commercial goals were met.
Bean Belt Coffees LLCSales Business Development Manager
Feb. 2018 - Oct. 2020Brazil & EuropeDeveloped and led commercial growth initiatives, achieving a 15% annual increase in
revenue by opUmizing market positioning and sales strategies.
• Managed strategic partnerships and revenue-driving initiatives, successfully expanding
B2C/B2B sales across the North American market.
• Conducted market research and compeUUve intelligence, leveraging insights to define
pricing models and opUmize product-market fit.
• Collaborated with global stakeholders, ensuring smooth commercial operations and
financial performance monitoring.
• Led financial forecasting and investment analysis, aligning with corporate growth
objectives
Escola Escola Americana de VitóriaFounding partner I Business Directors
Feb. 2015 - Nov. 2017Brazil• Implemented and executed a project of an international school valuated
in $10 million. Participated in the institution's valuation process by
collecting and analysing data for financial projections.
• Managed the business finance by updating daily cash position. Raised $3
million in capital funding from investors and financial institutions for
expansion purposes.
• Build credibility, established rapport, and maintained communications with
2 key stakeholders at multiple levels, including those external to the
organization.
• Developed and implemented strategies targeted do increase revenues up
to 120% in year two of operations. Oversaw development of 5 sales &
marketing team members.
• Strategized and managed paid digital marketing across AdWords,
Instagram, and Facebook with monthly budget of $20 K.
UNQ Stone BrazilBusiness Development Manager
Jan. 2010 - Dec. 2017Brazil• Managed the business development planning process in targeting key accounts. Optimized and planned activities of the purchasing department resulting in 15% reduction of the expected costs.
• Landed 18 new customers from USA & Europe over the course of 2 years while improving customer retention by 13%. Built a solid client portfolio for the company.
• Worked with existing customers to understand their needs, resulting in $400,000 in retention revenue.
Surya BrasilKey Account Sales Manager
Aug. 2004 - Jan. 2009New York, USA• Delivered exceptional customer service, resolving issues promptly and increasing repeat business by 40%.
• Directed marketing initiatives to boost brand visibility and client engagement, significantly improving sales performance and strengthening customer loyalty.
• Executed targeted sales and telesales strategies across UK and EU markets, driving a 35% increase in sales while enhancing customer satisfaction and retention. • Developed operational strategies to support the sales team and enhance customer support, improving overall customer experience.
• Effectively managed procurement budgets and coordinated logistics, reducing costs by 15% and optimizing resource allocation for maximum efficiency.
• Conducted market analysis to identify growth opportunities, increasing market share by 5%
Giorgio Armani CorporationSales Logistics Cordinator
Apr. 2002 - Jul. 2003New York, USA• Supervised Giorgio Armani, Emporio Armani and Armani Exchange imports into the USA. Managed an average of 10 accounts at any given time among boutiques and inter-departments.
• Automated various reports from carries, brokers and boutiques. Coordinated shipments with Inter Co. Departments, 3rd party warehouses, and all retail stores reducing operating costs by 12%.
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