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Work Background
ThrasioDirector of Strategic Sales
Apr. 2023Leading sales for Nippies, the #1 Nipple Cover brand that is sold in over 2,000 retailers
Leading sales and strategy for our beauty brands inclusive of Dots for Spots, Bold Uniq and Dermora
Developed strategic relationships to sell over 4M units of long inventory in 4 months.
ThrasioDirector Omni Channel Brand Management
Dec. 2021 - Apr. 2023
ThrasioSenior Brand Manager, Direct-To-Consumer
Apr. 2021 - Dec. 2021Walpole, Massachusetts, United States
Keurig Dr Pepper Inc.eCommerce Merchandising Manager - DTC
Jan. 2020 - Apr. 2021Burlington, Massachusetts
StaplesSenior Category Manager
Jan. 2018 - Oct. 2019Framingham, MABags, essentials and retail supplies
StaplesCategory Merchant - New Business Development
Oct. 2015 - Jan. 2018
StaplesAssociate Category Merchant - New Business Development
Nov. 2014 - Oct. 2015
StaplesMerchandise Planner
Dec. 2013 - Nov. 2014Framingham, MAResponsible for creating and maintaining period and yearly financial plans for their assigned categories and effectively partnering with Merchants and Inventory Management on identifying and implementing strategies to achieve or exceed them.
-Ensure revenue and profitability forecasts are being met for the Audio, Tech Wearable's, Networking and Streaming categories at Staples.
-Utilize Planning tools to accurately forecast both period and year sales, margin, inventory and turn. -Forecast sales, margin and inventory for Ads and Promotions to maximize sales and service levels while minimizing residuals
-Partner with Merchandising and Supply Chain to assist in minimizing key supplier lead times to warehouses and fulfillment centers with improved reliability
StaplesProduct Specialist - New Business Development
Dec. 2011 - Dec. 2013Framingham, MAWork alongside creative, goal-oriented and highly entrepreneurial people developing New Business verticals for Staples Retail. We are heads-down focused on growing and developing a smart assortment of brands and providing easy access to everything your business needs to succeed, within the best possible shopping experience for our customers. - Negotiate contracts and buying terms and manage relationships with vendors
- Developing relationships with new brands and advocating for our platform
- Building detailed buying and marketing plans as well as growth strategies
- Conducting industry research and identifying new trends and sources
- Brings an analytical approach to buying decisions and is able to communicate effectively with cross functional teams such as marketing, PR, finance, operations, and retail systems.
ExtrapriseMarketing Specialist
Jul. 2010 - Dec. 2011-Member of a high performance team providing daily marketing operations services. -Conduct ongoing quality control of the marketing database system and programs
-Responsibilities include daily quality control checks, SQL checks, and reporting. Serve as liaison between business/agencies and technology teams. -Develop and maintain analytic reports
-Member of Industry Research team responsible for SEO analysis, inbound marketing,and presenting on current trends in SEM/SEO.
VistaprintLearning and Development Intern
Oct. 2009 - Jun. 2010-Managed and coordinate the Learning & Development database through scheduling, updating, adding and cancelling classes and sessions
-Assist in creating marketing and promotional campaigns to increase attendance in Skillsoft sponsored trainings to further educate managers -Responsible for compiling all the handouts, fliers and materials for 3 sessions of 30+ managers selected for the Manager Development Program as well as all the New Hire materials
-Updating and Maintaining the Learning and Development wiki page which consists of posting assignments for the Manager Development Program, announcing and welcoming the New Hires and linking all documents that we use in our department that can benefit the rest of the company
NordstromRetail Management Intern
May. 2009 - Aug. 2009-Selling intern in the Northeast: Placed 1st in sales out of 54 interns by selling $117,000 in a 10 week period, $7,000 more than the 2nd highest placed intern. -Gained experience in fashion though mentoring from four senior executives and working directly with 600+ clients.
-Worked closely with the Men's Sportswear Department Manager to gain a in-depth understanding of the functions of being a Manager, attending department meetings, making a monthly department schedule, delegating tasks to four co-workers and planning promotional opportunities to drive business in the department
Nordstrom Corporate Direct DivisionInventory Management Intern
Jun. 2008 - Aug. 2008-Trained in the Inventory Management program for the buying process, including item forecasting and purchasing, purchase order management and fulfillment tracking against departmental goals, ongoing analysis and special projects
-Analyzed vendor and item performance, using both mainframe and PC-based applications: Galvin and Ecometry
Solomon Event PlanningAssistant to Event Planner
Jan. 2004 - Aug. 2008During my time with Solomon Event Planning, I faciliated on-site special event setup by directing vendors and ensuring proper deliveries, to setting-up tables and decorating venues the day of the event. I also designed and created gift baskets as well as worked hands on with the activites during a party (photo booth, candy stand, etc).
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